10 Best WordPress Lead Magnet Plugins for 2024 (Compared)

Offering a lead magnet is the best way to convert your visitors into leads. But do you have the right lead magnet plugin on your site?

With the right lead magnet plugin, you can create an email signup form and offer a lead magnet in exchange for your visitors’ email address.

In this article, we’ll show you some of the best WordPress lead magnet plugins that help you convert your visitors into leads.

What Is a Lead Magnet?

Lead Magnet is an incentive you can offer to potential buyers in exchange for their contact details, like email address, phone number, etc. Your lead magnet can be anything that you think will encourage users to subscribe to your list.

It can be a free PDF checklist, a video, a whitepaper, an ebook, a digital downloadable resource, etc. To convert visitors into leads, you can show off the lead magnet / incentive on your signup form and encourage users to subscribe to your email newsletter.

Why Use a Lead Magnet Plugin for Conversions

The optin forms you use to giveaway lead magnets play an important role in generating leads for your business. If you’re using an email marketing service you should already have the option to create optin forms for your site.

While these optin forms are good enough to get started, most of those forms look generic and fail to grab your user’s attention, which means the conversion rate will be low.

To grow your email list by boosting your signup rate, you need to make sure that the optin forms are unique and catchy.

That’s when lead magnet plugins come in. By using a lead magnet plugin on your website you can:

  1. Create different optin types like lightbox popups, floating bars, full-screen welcome mats, and more.
  2. Optimize your optins for conversion.
  3. Integrate your optins with major email marketing services.
  4. Display your optins to targeted audience for better results.

With a good lead magnet plugin, you can create high-conversion optin forms with ease.

1. OptinMonster


OptinMonster is one of the best lead magnet plugins that will help you grow your email list and increase your sales. The targeting feature is what makes OptinMonster stay ahead of the curve, such as behavioral targeting, page-level targeting, geo-location targeting, etc.

A few more ways you can generate more leads with OptinMonster are:

  • Content upgrade: Turn your blog post into a downloadable lead magnet, such as an eBook and offer it within your blog post. Check out how to create a content upgrade with OptinMonster.
  • Content locking: Publish your high-valuable content on your site but only give access to those who subscribe to your list. Here, your content is your lead magnet.
  • Create different campaign types like lightbox popup, side-in scroll box, floating bar, sidebar forms, etc

2. Thrive Leads

lead magnet plugins,

Thrive Leads
is another lead generation plugin that helps you boost your email list. Once you create your forms, you can split test it for better results. You can also determine the exact location on your site where you want to display your optin.

It also offers easy options to analyze which page and post are generating more leads. All lead magnet forms you build with Thrive are:

  • 100% mobile responsive
  • Cross browser compatible
  • Fully customizable
  • Integrates with various email marketing services
  • Supports animations and content lock featuture

3. WPForms

WPForms, lead magnet plugin

WPForms is an excellent lead magnet plugin that helps you create powerful contact forms and lead magnet forms to convert your users into leads. The drag and drop form builder that the plugin offers makes creating your forms quick and easy. To save time, it offers various striking pre-built templates that can be used right away, including a newsletter signup form.

You can use the plugin to split long forms into multiple pages to improve user experience. Other benefits of using this plugin include:

  • Robust spam protection option using its smart captcha and honeypot feature
  • Allows users to upload files and media with form submission
  • Get instant notification about a submission
  • Integrate your forms with various payment and email marketing services
  • Create surveys and polls and analyze its data and more

4. SeedProd

SeedProd best landing page builder

SeedProd is also a great lead magnet plugin for growing your email list, generating leads, and increasing sales. With SeedProd’s drag and drop landing page builder, you can easily create beautiful lead magnet pages, optin pages, webinar pages, and much more.

You can get started quickly because SeedProd offers over 100 professionally-designed landing page templates, including ebook pages and other lead magnet pages. To customize your landing page and increase conversions, you can add pre-made landing page blocks like email optin forms, contact forms, countdown timers, videos, and more.

You can also use SeedProd to:

  • Build a coming soon page to collect emails before your site is live
  • Create a maintenance mode page to grow your email list while your site is down
  • Make thank you pages to build loyalty and boost your social media following

5. Formidable Forms

formidable forms

Formidable Forms is yet another lead magnet plugin that helps you collect data with ease. With this plugin, you can easily turn your forms into powerful, data-driven applications that are perfect for increasing your conversions.

With this drag and drop form builder plugin, you can create some of the most complex forms within a matter of minutes. You can also allow your visitors to add a new set of fields without even filling out the form. If your form is too long, split it into multiple pages and add a progress bar for a better user experience.

The plugin also offers options for:

  • Displaying reports, graphs and charts on your forms
  • Giving instant online estimates
  • Filtering the options in the next field and automatically adding values to them
  • Adding new posts and pages with custom fields, titles and even a featured image

6. LiveChat


LiveChat is a software that lets you add a live chat option to your website and convert your website users into leads.

You can engage and interact with your potential customers and collect their email addresses. Since you collect the email address, you can reach out to users who didn’t complete the checkout process right away.

With LiveChat, not only can you chat with your visitors and collect their emails but also:

  • Send their details to your CRM
  • Manage orders you receive
  • Accept payments
  • Integrate your site with more than 170 tools and apps to expand your website features

7. Ninja Forms

Ninja Forms, lead magnet

Ninja Forms is yet another lead magnet plugin that helps you create professional-looking lead magnet forms within minutes without coding a single line. Ninja Forms supports PayPal and credit card payments.

The plugin seamlessly integrates with various email marketing services like MailChimp, Constant Contact, Campaign Monitor, Salesforce, Zoho, Insightly, and more. Apart from that, Ninja Forms also lets you:

  • Upload files
  • Generate PDFs
  • Create multi-page forms

8. Bloom

bloom homepage

Bloom is an another lead magnet plugin for WordPress that helps you convert your visitors into leads. It offers 6 different display types including opt-in popups, fly-ins, in-line optin forms, below content opt-in forms, widget area optins and content lock optins.

You can also decide when to display your lead magnet forms to your users. Bloom integrates with 19 different email marketing service providers. More features of Bloom include:

  • 100+ pre-built templates
  • 3 different lead magnet form orientations
  • A/B testing for enhanced results
  • Add, modify and track accounts

and a lot more.

9. Hello Bar

Hello Bar is one of the most popular notification bar plugins that can be used as a lead magnet plugin to generate leads for your business. You can use this plugin to grow your email list, promote offers, get more social engagement, and a lot more.

You can integrate this plugin with several email marketing services and even add an alert bell to it. You can display your notifications in various forms like page takeovers, sliders, notification bars, popups etc. The plugin also lets you:

  • Choose your conversion goal
  • Customize your notification designs
  • Display targeted notifications
  • Split test your forms

10. WP Notification Bar

WP Notification Bar is a free plugin that can be used for boosting your sales, and growing your email list and social media followers. You can also use it to promote your products and services, increase your click-through rates and do so much more.

With this plugin you can:

  • Create unlimited notification bars
  • Add CTA buttons and custom codes to your notification bars
  • Customize your notification bar with different fonts and color
  • Localize them to various languages

These are some of the best lead magnet plugins for WordPress that help you grow your email list. You might also want to check out our article on the best spinning wheel popup plugins.

Comments   Leave a Reply

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

WordPress Launch Checklist

The Ultimate WordPress Launch Checklist

We've compiled all the essential checklist items for your next WordPress website launch into one handy ebook.
Yes, Send Me the Free eBook!