How to Choose the Best Reseller Hosting?
Before you choose a reseller hosting plan, it’s vital to understand what factors you need to consider when choosing a reseller hosting plan.
Let’s start by explaining what reseller hosting is actually.
What is Reseller Hosting?
Reseller hosting allows you to sublease your hosting space to your clients. Resellers buy a hosting service, typically a VPS (Virtual Private Server) from a hosting provider for a wholesale rate and sublease to others by configuring and dividing the hosting space per individual client needs.
As a reseller, you can set the retail price for different customer segments based on the hosting performance levels. This way your customers get a highly customized service for their individual needs.
Web hosting providers often offer white labeled reseller accounts that allow you to sell hosting services under your brand name. That means your hosting company manage the servers and hosting infrastructure but you run the business. This also means you’ll have to offer customer support and invoicing to your customers.
Reseller hosting is best suited for you if you want to…
- Build your own web hosting company without the complexities of building and maintaining the hosting infrastructure.
- Add a complementary service to your web design and development clients.
- Generate a steady stream of passive income in the long run.
- Retain your clients by building a longlasting relationship with them and make more profit in the long run.
Now you might be wondering, why should I sell reseller hosting rather than referring my clients to a hosting provider as an affiliate?
Running a reseller hosting business has many advantages over referring a hosting service as an affiliate.
- Easy setup for your clients: Web hosting can be a complex concept for novice site owners who never had a website before. Rather than dragging them to a shared hosting provider, it’s easy for you to set up a reseller hosting account.
- More profit: With the right strategies, you can make more profit in the long run than you earn as an affiliate.
- Retain and get more referrals: Providing a reseller hosting also helps you build a longlasting business relationship with your clients. This way you can retain your clients longer and possibly get more referrals to your design and development services.
Reseller Hosting as a Business
Before we start drilling into details of choosing a reseller hosting service, it’s worth taking a moment to examine whether starting a reseller web hosting business is worth the investment.
Estimate the Number of Customers
Estimate how many customers you think you would be able to attract to your hosting business. This will help you identify whether investing in a certain hosting plan would be profitable in the long run.
After estimating the number of customers you could attract, the next step is to browse through reseller hosting reviews and compare which company meets your needs and budget.
Create Your Own Hosting Packages
To profitably sell your reselling packages, you don’t necessarily have to exactly replicate the cheap hosting packages of your hosting provider. Understand the preferences of your customers and create unique packages that you think will win you the business.
Set Up the Pricing
Setting up the pricing for your reselling packages can be tricky. Ideally, you need to charge less than typical hosting packages offered by most of the popular hosting providers. This will likely attract your potential clients to subscribe to one of your reseller hosting plans.
Build a Custom Reseller Hosting Landing Page
When choosing a reseller hosting company, it’s essential to review the list of tools they provide to promote and sell your reseller packages.
For instance, good hosting providers give you a wide variety of built-in landing page templates to sell your hosting packages. To create a landing page, all you have to do is to install the template on your site and edit the content and pricing so you can start selling reseller packages in no time.
Start Selling Your Hosting Services
If you’re selling hosting services as a complementary business, keep in mind that not all your clients would be interested in subscribing to a reseller hosting plan offered by you. Generally speaking, novice website owners are more likely to purchase a hosting account from you. Anyhow, understanding your customer segments is the key to the growth of your business so that you can build offerings that are custom tailored to those levels of customers.
Provide Technical Support
One of the key things to keep in mind while selling a reseller hosting package is that you’ll have to shoulder the responsibility of providing timely support to your customers. While this can be fun at first, as your business grows, providing timely support may seem like an extra burden you need to take care.
Factors to Consider When Choosing a Reseller Hosting Plan
Just like any web hosting packages, reseller hosting plans can also vary on the basis of features, performance and support. This makes it tricky to choose the right reseller hosting plan that fits your entrepreneurial itches.
Let’s take a look at what factors you should consider when choosing a reseller hosting plan.
The uptime guarantee is one of the most important factors to look at before you dive into choosing a reseller hosting plan. So what does uptime actually means and why is it important for choosing a reseller provider?
Uptime is a term used to describe the period a website hosted on a specific server is available online. Usually, uptime is expressed as a percentage of the total available time which is 365 days per year.
There are many factors that can affect your server’s uptime including, security threats, hardware glitches, human error, natural calamities, power outage, disk corruption, and a lot more.
For example, a site that’s up all year long around the clock is said to have 100% uptime. If uptime is 90%, that means the website is down for 36.5 days.
It’s a no brainer that you need to choose a hosting company that offers maximum uptime. It’s practically impossible to offer 100% uptime guarantee, even though some hosts promise it. Generally speaking, anything below 99.9% is unreliable.
As a reseller, you’re obliged to offer support whenever your clients have any questions on any aspect of their web hosting account and usage. But when you have a hosting related question, you need to get in touch with your hosting provider.
It’s vital to choose a reseller hosting that has a good reputation for resolving customer issues in a timely manner.
24/7 support is a standard feature offered by almost all popular web hosting providers. However, be sure to check whether your hosting service of choice offers email support for technical assistance because not everyone offers it. Email or ticket based support is needed if you want to resolve complex issues that may take a bit longer to resolve. This way you don’t have to waste your time on Live Chat for seeking assistance.
Having an extensive documentation is also compulsory. With a great knowledge base, you don’t have to waste your time on live chat because in most cases, you can get it sorted out on your own.
A good hosting company also allows you to publish brandable support content like tutorial videos for helping your clients solve their needs.
Speed, with no doubt, is a critical element when choosing a reseller hosting package.
A hosting provider that compromises on speed can sabotage your business reputation. It goes without saying that you can’t afford to choose a slow web hosting service.
In fact, website visitors expect a site to load in 2 seconds or less. Studies show that they abandon a site if it takes more than 3 seconds to load.
The first step to take to build a blazing fast website is to choose a web hosting account that doesn’t slow down your clients’ sites.
Reseller plans should include everything you need to succeed with your own hosting company such as WHM and billing software.
Having helped thousands of users to choose the right web hosting account for their needs, we’ve found that people used to ask the same sort of questions again and again. This is why we’ve compiled a list of frequently asked questions, so you can find the best reseller hosting service for your site.
How does reseller hosting work?
Reseller hosting lets you sublease your hosting space to your clients per their needs. As a reseller, you buy a hosting service, typically a VPS (Virtual Private Server) from a hosting provider for a wholesale rate and sublease to your customers and make huge profit.
You get full control over how you sell your hosting service to your clients. You can set the retail prices the way you want and offer a highly customized service to your customers’ specific needs.
How can I promote my reseller hosting service on my site?
Reputed hosting providers often offer you everything you need to promote and sell your hosting service. For example, you can choose from their wide variety of hosting page templates that you can install on your website. Using these templates, you can create a custom landing page on your site, explaining and promoting your hosting business.
If your hosting company doesn’t offer landing page templates for building your web hosting pages, you might want to create it by yourself or get a template from a third-party vendor. Once you have the page set up, you can direct your potential customers to that page and sell them your services.
How does reseller hosting differ from affiliate marketing?
Reseller hosting is focused on earning a steady stream of passive income by selling hosting services to your customers and retaining them. Conversely, with affiliate marketing, you ea arn one-time referral fee by referring people to choose a third-party hosting service.
Choosing a shared hosting service from a hosting provider can be a daunting task for newbie customers. With reseller hosting, you don’t have your customers to drag through the hosting setup. Instead, you can set up a hosting account for your customers on your reseller hosting account.
What’s included in a reseller package?
A reputed hosting provider will give you everything you need to promote your reseller hosting service on your site including but not limited to…
- Custom landing page templates that you can easily install on your site. With these templates, you can build your custom pages for promoting your hosting service.
- A billing software that makes it easy for you to send an invoice to your customers.
- A fully fledged WHM panel that lets you control your individual hosting customer.
- White labeled tutorial videos you can publish on your site to walk your customers through different aspects of web hosting.
Will my clients know it’s me or the hosting provider?
A reseller hosting is a white labeled service, meaning your customers won’t know who manage the servers and infrastructure because you can customize everything your customers have access to, like control panel, billing panels, etc.
Some hosting providers also offer white labeled tutorial videos that guide your customers’ through different aspects of hosting services.
How is technical support managed?
As a reseller, you’re obliged to offer technical support to your customers. However, you can reach out to your hosting provider’s customer service if you need any assistance.
Do I need to create separate documentation for helping my clients?
It depends. As a reseller, you’re in charge of offering support to your web hosting customers. To reduce support queries, having a proper documentation is inevitable. Although your hosting providers may have an extensive documentation published on the site, you can’t refer them because your service is white labeled.
A reputed hosting provider also offers you white labeled tutorial videos that could help your customers in need. Once you’ve rebranded the content, you can refer your customers to it.
What to expect from a reseller hosting plan?
A good dedicated hosting plan costs around $120. Bear in mind that pricing depends on disk space and bandwidth you get in your account.
How much does it cost to provide reseller hosting service to my customers?
A reseller hosting plan typically starts at $19 per month. As your business grows, you can upgrade to a higher hosting plan with ease.
Is my reseller hosting scalable?
Absolutely! You can easily scale up the capacity of your reseller hosting to meet your needs. If you’re anticipating business growth in near future, you can easily switch over to larger servers.