We all know that downtime can be costly, but have you ever wondered how much downtime actually costs? With our website downtime cost calculator, you can figure out how much money you’re losing when your site goes down.
Calculating the Cost of Downtime
Before you begin, it’s important for you to understand what is downtime?
Downtime is the period that your website is unavailable. In other words, it’s the period during which your website goes down due to some technical glitch with your hosting server.
When your website is down, you lose potential visitors and customers, resulting in heavy loss to the business.
Calculating the downtime cost is important for your business because it helps you understand the risks and prepare accordingly.
For instance, if your site is hosted on a shared hosting server, and you’re thinking of upgrading your hosting, then you’ll need to calculate your downtime cost. That way you can identify if upgrading your hosting plan or moving to a different hosting provider is worth it.
How Does Our Downtime Cost Calculator Work?
Our downtime cost calculator tool works based on a simple mathematical rule:
Downtime cost = Average website revenue for 90 days – (Loss in the revenue during the downtime + loss in the web hosting fee due to downtime)
Here’s how our downtime calculator works:
- Enter your approximate website revenue for the last 90 days.
- Enter your web hosting fee (per month)
- Specify the current website downtime for the last 90 days.
Once you’ve specified the details, you can instantly calculate the total revenue lost due to a website outage.
How to Reduce Website Downtime
While you can’t aim for 100% uptime, you’ll need to take every possible measure to reduce the downtime. Let’s take a look at few possible ways to reduce website downtime.
#1. Choose a Reliable Web Hosting Service
No matter what preventive actions you take to reduce website downtime, they’re not going to work unless your site is hosted on a reliable hosting server with high uptime. Ideally, uptime should be at 100%.
However, since it’s impossible to reliably maintain 100% uptime, the only solution for you is to choose a web hosting service that offers maximum uptime (99.99%).
For more details, check out the best WordPress hosting services.
#2. Calculate the Dollar Cost of Downtime
Not calculating the dollar cost of downtime is one of the biggest mistakes most growing business make. If your website has ever encountered downtime, then you’ll need to calculate the dollar cost of it to measure the damage it had on your business.
By measuring the impact of downtime, you can figure out whether paying for a better hosting service is worth the money (in most cases, it is).
#3. Get Notified Whenever Your Site Goes Down
Do you think your website has never gone down? Chances are you might not have noticed your website’s downtime yet.
It’s impossible to keep an eye out for website outage by gazing at your screen round the clock. That’s why you need to set up an uptime / downtime monitoring system, so you’ll get notified whenever your site goes down. The earlier you detect the outage, the faster you can respond to fix it.
#4. Improve Your Site Security
Improving your site security is one of the best ways to minimize your website downtime. You can use our free WordPress security scanner to scan your website for known malware and hacks.
Of course, ensuring WordPress security can be tricky, especially if you’re not a security expert. But with the right WordPress security plugin, you don’t need to get into technicalities of keeping your website secure.
If you enjoyed our downtime cost calculator tool, don’t forget to check out the top WordPress hosting services.
If you’ve not tried our website downtime cost calculator tool yet, go ahead and calculate the cost now!