Do you want an easy way to manage your website’s SEO to boost rankings and drive traffic?
Not too long ago, you needed to hire an SEO specialist to handle this for you. But now, there are plenty of SEO tools that make it easy for anyone to boost rankings.
With the right SEO tools, you can stop guessing and find what actually works in getting noticed on search engines like Google and Bing to drive more organic traffic.
In this guide, we’ll reveal the SEO tools for your WordPress site that get you the results you want.
What You Need to Know About SEO Tools
Search engine optimization can be tricky because Google is constantly improving its algorithm. If you try to beat the algorithm with black-hat techniques, chances are your SEO success won’t last long and you’ll be penalized once Google catches you.
The best way to grow your website and traffic is by creating content for your users that is actually helpful to them. First, you should talk about things that are relevant to your domain where you have expertise. Second, your content should be easy to understand.
SEO tools can help you find the right topics, and even what headings and keywords you should use. They give you tips on how to improve your readability according to the topic you’ve chosen.
Next, there are certain technical SEO measures you need to add like sitemaps, schema markups, robots.txt, and breadcrumbs. There are tools that make it easy to add recommended measures with just a few clicks.
So chances are you’re going to need at least 2 or 3 tools to help you stay on top of your SEO game.
To sum up, with the right set of search engine optimization tools, you can:
- grow your site traffic despite the constant algorithm changes
- discover opportunities for organic traffic growth
- fix vulnerabilities on your site that could hurt your search ranking
- monitor and grow your backlink profile
- analyze and optimize your campaigns
- speed up your overall SEO process
Now let’s take a look at some of the best SEO online tools that help you grow your site traffic.
All in One SEO (AIOSEO) is THE best SEO plugin for WordPress. It lets you optimize your entire WordPress website as well as every new page and post before you publish it.
Once you install the plugin on your site, it will scan your site to find SEO errors and areas of improvement. When the scan is complete, you’ll see a site score along with recommended measures you need to take to optimize your site.
It also takes care of technical SEO with features like smart sitemaps, robots.txt, and canonical tags.
Everything can be added with clicks of a button. The plugin even displays notes and explanations for you to understand what everything means and what each feature does.
It even gives you automated internal linking suggestions to improve the discoverability of your content.
Next, as you create new pages and posts, All in One SEO will analyze your content and give you an SEO score. You can see recommendations to improve focus keyword usage, meta descriptions, headline, readability, and more. It even shows you previews of what your page will look like on search engines.
AIOSEO comes with advanced features and add-ons that help you optimize specifically for Local SEO, WooCommerce SEO, Google AMP SEO, Video SEO and so much more.
For more details, see our full All in One SEO Review.
- On page analysis
- Technical SEO measures
- Local SEO and eCommerce SEO
- Rich snippets schema
- Social media integration
- Smart XML sitemaps
- Redirection manager (301 redirects included)
- Link assistant
- Custom user roles
Pricing: All in One SEO is free to use for WordPress users. There’s a premium version that costs $99.50 per year.
MonsterInsights is the best Google Analytics plugin for WordPress that allows you to track the performance of your SEO campaigns with ease.
Normally connecting your WordPress site to Google Analytics is technical and complicated. But with MonsterInsights, it’s super simple. All you have to do is activate the plugin and make a few clicks without having to touch a single line of code.
Then you can view your site’s data and insights right inside your WordPress dashboard.
With MonsterInsights, you can monitor changes in your organic traffic so you can come up with strategies to increase it. It lets you track page-specific SEO performance and identify what works and what doesn’t.
Added to that, you can even track search queries to understand the relevancy of those keywords to your pages.
Besides tracking SEO performance, MonsterInsights makes it easy for you to enable different tracking features of Google Analytics such as eCommerce tracking, forms tracking, ads tracking, etc.
With this plugin, you can also set up dual tracking to get data from Universal Analytics as well as Google Analytics 4 (GA4). Learn how to set that up: Google Analytics 4 vs Universal Analytics.
- Easy to configure
- Real-time analytics
- eCommerce reports
- GDPR friendly
- Custom dimensions
- Affiliate and ads tracking
- User behavior reports
- SEO ranking reports
- 1-click integrations with popular platforms
Pricing: There is a free version. The paid plans start at 99.50 per year.
Want to start with the free version instead? Try MonsterInsights Lite.
Semrush is an all-in-one SEO auditing tool that lets you audit your SEO opportunities and gather insights from your competitors to grow your site traffic.
You can use the Organic Research tool to track the performance of your web pages and posts from an SEO perspective. Added to that, you can easily audit your backlinks and build a stronger profile.
There’s also a Keyword Magic Tool to research specific keywords and find search volume. There’s the Keyword Gap tool to help you find new opportunities to create content that your audience is interested in.
If you’re having a tough time optimizing your content, then the Semrush Content Template and Writing Assistant is perfect for you. This lets you build your content based on keywords and headings that will get your content in the top ranks. It even analyzes readability and plagiarism.
Semrush is also a good alternative to Google Keyword Planner.
- On page SEO checker
- Site audit functionality
- Backlink audit tools
- PPC keyword tool
- Content analyzer
- Position tracking
- Keyword manager
- Social media and Advertising tools
- And more…
Pricing: Starts at $119.95 per month.
Ahrefs is another powerful SEO suite that comes with various SEO analysis tools to improve your search rankings and grow your organic traffic. It’s best known for its backlinking tools as it has the largest database of 30+ trillion links with more pages crawled each day.
They offer a free backlink checker online. You can see your domain rating, backlinks, and referring domains. If you want access to the entire backlink profile, then you’ll need to sign up for a paid plan.
Inside Ahrefs, you get a detailed organic search report that shows you the exact keywords your competitors are ranking for in search results. It also gives you keyword ideas you can target to increase your search discovery and brand exposure.
Other useful features of Ahrefs are their content explorer tool and rank tracker tool, which help you find high-performing content and location-specific ranking reports respectively.
- Site audit
- SEO toolbar
- Rank tracker
- Backlink audit
- Domain comparison
- Content and keywords explorer
Pricing: Starts at $99 per month.
Schema Pro makes it easy for you to improve your website’s appearance in search engine results. This can help you get higher click-through rates and increased traffic to your site.
If you’re new to SEO, schemas basically help you map your content better and tag it so that search engines understand what it is. So for instance, you can mark up your content as an article, review, event, or FAQ.
Then Google will start ranking your content for more relevant results. This will help boost traffic and conversions.
The Schema Pro plugin is easy to install without touching a line of code. Then you can choose from 20+ schema options to make sure your posts, pages, and other content are correctly marked up.
You can even choose a schema and implement it across your entire website. You get to control where and when it appears.
- Quick and easy setup
- Automation for multiple pages
- Yoast SEO plugin integration
- Real-time testing
Pricing: Starts at $67 per year.
Google Analytics is a must-have tracking tool for every website. It gives you data and statistics about your website’s performance. You can see which pages and posts are performing well and where you need to improve.
It gives you valuable insights into your audience as well such as where they are located, what devices they use, and what time of the day they’re most active.
All of this information will allow you to easily see what’s working on your website and what’s not and give you insights on how to boost your SEO, get more traffic to your site, and increase conversions.
- Customer centric measurement
- Shareable reports
- Free courses and tutorials
- Integrates with Google advertising and publisher tools
Pricing: Google Analytics is FREE to use.
Google Search Console is one of the best free SEO tools that give you detailed insights into your website’s performance on Google Search results. With Google Search Console, you can identify how Google views your site and optimize its performance in search results.
For example, you can identify:
- the search queries that triggered impressions and clicks on Google
- the device your customers use on Google to discover your site
- your customer’s geographic location
- the landing pages through which visitors entered to your website
For further analysis, you can connect your Search Console with your Google Analytics account. That way you can import your Google Search Console data into Google Analytics and analyze and refine your SEO campaigns for good.
- Impressions, clicks, and position reports
- Email alerts for issues found
- Sitemap submission
- URL inspection
Pricing: Google Search Console is FREE to use.
BuzzSumo lets you analyze which type of content performs best for any topic and breaks down the performance by various metrics across websites, keywords, etc. You start by entering your keyword into the search box and then discover what content performs best for it.
With BuzzSumo, you can also find key influencers to promote your content so you can pitch to them via email outreach.
To find a high-performing headline, you just need to enter the topic you’re working on. It will provide you with a list of all the most popular titles for the topic, ranked by the number of social shares.
You can create alerts for any keyword related to your brand, which keeps you on top of new and trending content.
- Explore high-performing content
- Analyze billions of data points
- Identify influential people for your brand
- Track comments and trends in your niche
- Discover competitor’s secrets
Pricing: There’s a free plan for 10 searches a month. Pro plans start at $119 per month.
Moz Pro is a complete SEO suite that comes bundled with various SEO audit tools to help you boost your search rankings.
Every Moz Pro plan includes MozBar premium, an SEO audit toolbar for the Chrome browser. The toolbar gives you instant metrics while viewing any page or SERP (search engine results pages).
Using its Open Site Explorer, you can discover backlink opportunities and identify potentially vulnerable backlinks to your site so you can remove them.
It also crawls and audits your sites for vulnerability issues that keep visitors from crawling your site, giving you peace of mind.
- Site audits
- Rank tracking
- Backlink analysis
- Keyword research
- Scheduled reports
Pricing: Starts at $99 per month.
Answer the Public is a free tool by UberSuggest. It helps you identify the questions your target audiences search on Google. When creating content, you can write answers to these pertinent questions so that your content appears in the results when someone searches on the web.
Answer the Public generates tons of different content ideas based on the keyword you entered. After you get some relevant topic ideas, you can shortlist less competitive ones.
Answer the Public is a great brainstorming tool that allows you to create content that is likely to be read, shared, and, most importantly, brings targeted organic traffic to your site.
- Discover hidden keywords and topics
- Monitor trends
- Compare search behavior
- Compare data over time
Pricing: Answer the Public is FREE to use. There are paid plans that start at $9 per month.
That’s our list of the best online SEO tools in the market.
For WordPress sites, All in One SEO is the best online SEO tool! MonsterInsights comes in second as the best Google Analytics tool for WordPress. Every other tool can be used on any website, whether they are built on WordPress or some other platform.
For WordPress specifically, there are a lot of powerful plugins that you can use to boost your site’s SEO and gain rankings.
So below we’ll take a look at these WordPress SEO plugins and tools.
Bonus: Best WordPress SEO Plugins
Here are a few more of the Best WordPress SEO tools that you can use:
ExactMetrics: a powerful Google Analytics plugin for WordPress that’s easy to use.
Rank Math: an SEO plugin to optimize site settings and content based on best practices.
Yoast SEO: a WordPress plugin to improve technical and on page SEO. It’s helpful with meta tags, schema types, and more
WP Rocket: a performance and speed booster for your site to optimize page load time, one of the top SEO ranking factors. It improves user experience instantly. Not sure how fast or slow your site is? Check now: Free Site Speed Test.
Headline Analyzer: a free online tool to write better headlines to improve rankings, traffic, and shares.
Broken Link Checker: One of the best WordPress plugins to accurately find and fix broken links on your site.
If you want more options to improve your content marketing strategy, we recommend checking out the Hemingway Editor, Clearscope, and MarketMuse too.
Verdict: The Best SEO Tool to Grow your Site Traffic
Now that we’ve looked at different SEO analysis tools, it’s time to decide which one you should use for growing your traffic.
We recommend using a combination of 2 or 3 tools like this:
- All in One SEO is the best tool for onsite SEO optimization with advanced SEO features. You can stop worrying about SEO technicalities and start optimizing your pages with ease.
- SEMrush is the best all-in-one SEO reporting tool that helps you find opportunities for link building, conduct site auditing, rank tracking, and more.
- MonsterInsights helps analyze your SEO performance. There’s an easy setup wizard and user-friendly dashboard.
These plugins and tools can be used by any website owners including bloggers, small business, single business owners, and large companies.
That’s all for now. Up next, you’ll want to read these step-by-step posts:
- The Complete Beginner’s Guide to WordPress SEO
- How to Make Your WordPress Site SEO Friendly
- How to Boost WordPress Performance & Speed
These guides will help you enhance your SEO strategy to improve rankings and drive more traffic to your site.