Do you want to drive more targeted traffic to your website from search engines? With the right SEO tools, you can stop making guesses and start spending your time and resources on what actually works for driving more organic traffic.
In this article, we’ll share some of the best SEO tools every marketer should have in their toolbox.
Using SEO Tools to Grow Your Site Traffic
Search engine optimization can be tricky, especially due to the everchanging search engine algorithms.
With the right set of SEO tools, you can grow your site traffic despite the constant algorithm changes.
Having the right SEO tools helps you:
- discover opportunities for organic traffic growth
- fix vulnerabilities on your site that could hurt your search ranking
- analyze and optimize your campaigns
- speed up your overall SEO process
Let’s take a look at some of the best SEO tools that help you grow your site traffic.
SEMrush is an all-in-one marketing suite that lets you audit your SEO opportunities and gather insights from your competitors to grow your site traffic.
With SEMrush, you can identify important organic keywords for your site that are easy to rank for, websites where you can build backlinks from, collect brand mentions for seizing promotional opportunities, and a lot more.
Some of the top SEMrush features that you’ll find immensely helpful are:
- On page SEO checker
- Backlink audit tools
- PPC keyword tool
- Content analyzer
- And more…
Ahrefs is another SEO suite that comes with various tools to improve your search rankings and grow your organic traffic. With Ahrefs, you get a detailed organic search report that shows you the exact keywords your competitors are ranking for in search results. It also gives you keyword ideas you can target to increase your search discovery and brand exposure.
Its backlink checker tool is a real gem for every SEO expert. Just insert a URL into their Site Explorer tool and you’ll find valuable SEO metrics about the link.
Other useful features of Ahrefs are their content explorer tool and rank tracker tool, which help you find high-performing content and location-specific ranking reports respectively.
OutreachPlus is an email outreach software that helps you generate more leads, backlinks, and press mentions.
OutreachPlus makes link building easy. It enables you to scale your email outreach campaigns and make data-driven decisions to improve your results. For example, if you’re looking to build backlinks to your site, then you can make a contact list of website owners and send them highly personalized emails with OutreachPlus’ personalization engine.
Its smart automation platform detects user actions like email opens, reply, links clicked, etc. and triggers personalized followups based on their actions.
Yoast SEO is one of the best SEO plugins that allows you to easily optimize your WordPress website for better search engine rankings.
Unlike other WordPress SEO plugins, Yoast SEO forces you to choose a focus keyword for your blog and then makes sure you appropriately used it on the page. Yoast SEO shows you SEO snippets within your page editor. That way you can easily edit your meta description to improve your click-through rates in search results.
In a nutshell, Yoast SEO takes care of the all the technical SEO optimization for your site.
BuzzSumo lets you analyze which type of content performs best for any topic and breaks down the performance by various metrics across websites, keywords, etc. You start by entering your keyword into the search box and then discover what content performs best for it.
With BuzzSumo, you can also find key influencers to promote your content so you can pitch to them via email outreach.
To find a high-performing headline, you just need to enter the topic you’re working on. It will provide you with a list of all the most popular titles for the topic, ranked by the number of social shares.
You can create alerts for any keyword related to your brand, which keeps you on top of new and trending content.
Moz Pro is a complete SEO suite that comes bundled with various tools to help you boost your search rankings.
Every Moz Pro plan includes MozBar premium, an SEO toolbar for the Chrome browser. The toolbar gives you instant metrics while viewing any page or SERP (search engine results pages).
Using its Open Site Explorer, you can discover backlink opportunities and identify potentially vulnerable backlinks to your site so you can remove them.
It also crawls and audits your sites for vulnerability issues that keep visitors from crawling your site, giving you peace of mind.
Google Search Console is a free service that gives you detailed insights into your website’s performance on Google Search results. With Google Search Console, you can identify how Google views your site and optimize its performance in search results. For example, you can identify:
- the search queries that triggered impressions and clicks on Google
- the device your customers use on Google to discover your site
- your customer’s geographic location
- the landing pages through which visitors entered to your website
For further analysis, you can connect your Search Console with your Google Analytics account. That way you can import your Google Search Console data into Google Analytics and analyze and refine your SEO campaigns for good.
Answer the Public is a free tool that helps you identify the questions your target audiences search on Google. When creating content, you can write answers to these pertinent questions so that your content appears in the results when someone searches on the web.
Answer the Public generates tons of different content ideas based on the keyword you entered. After you get some relevant topic ideas, you can shortlist less competitive ones.
Answer the Public is a great brainstorming tool that allows you to create content that is likely to be read, shared, and, most importantly, brings targeted organic traffic to your site.
MonsterInsights is the best Google Analytics plugin for WordPress that allows you to track the performance of your SEO campaigns with ease. With MonsterInsights, connecting your website to Google Analytics is sublimely simple. To set up Google Analytics with WordPress, all you have to do is activate the plugin and make a few clicks without having to touch a single line of code.
Below are a few ways you can use MonsterInsights to track the SEO performance of your website.
- Monitor changes in your organic traffic so you can come up with strategies to increase it.
- Track page-specific SEO performance and identify what works and what doesn’t.
- Track search queries to understand the relevancy of those keywords to your pages.
- Measure engagement of your pages and figure out if your content helps to solve the problem of visitors.
- Measure mobile friendliness of your site
- Measure site speed
Besides tracking SEO performance, MonsterInsights makes it easy for you to enable different tracking features of Google Analytics such as eCommerce tracking, forms tracking, ads tracking, etc. In addition, you can review your site’s overall performance within your WordPress dashboard without logging into your Analytics profile.
Want to start with the free version instead? Try MonsterInsights Lite.
How to Use the Best SEO Tools to Grow your Site Traffic
Now that we’ve looked at different SEO tools, it’s time to decide which one you should use for growing your traffic.
SEMrush is the best all-in-one SEO suite that helps you find opportunities for link building, conduct site auditing, rank tracking, and more.
OutreachPlus is the best tool that helps you with outreaching for building backlinks and networking with like-minded people in your niche.
When it comes to onsite SEO optimization, Yoast SEO is the best solution for your site. With Yoast SEO, you can stop worrying about SEO technicalities and start optimizing your pages with ease.
If you’re looking for a Google Analytics plugin to analyze your SEO performance, look no further than MonsterInsights. MonsterInsights makes Google Analytics setup easy for your WordPress websites.
We hope this article helped you find the best SEO tools to grow your website traffic.
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