17 Best Content Marketing Tools and Plugins for WordPress

best content marketing tools and plugins

Do you want to drive more traffic to your site using the best content marketing tools and plugins?

Having the right set of tools and plugins for your WordPress website can take your content marketing strategies to the next level, elevating you to new levels of success.

In this article, we’ll share the best content marketing tools and plugins for WordPress websites.

1. MonsterInsights

MonsterInsights website

Tracking user engagement is a huge part of creating a successful content strategy. So is knowing your overall traffic metrics. Well, guess what: MonsterInsights helps you do both!

It also makes it our expert’s pick of the best WordPress plugins of all time.

By quickly and easily connecting your WordPress site with your Google Analytics account, MonsterInsights lets you view traffic and engagement reports directly from your Admin dashboard.

Discover how visitors find and use your website, and adjust your strategies accordingly.

Get Started with MonsterInsights Today!

2. OptinMonster


Do you have a high bounce rate? If visitors are landing on your website and leaving immediately, there’s a good chance they’ll never come back… Unless you use OptinMonster.

With its patented Exit-Intent® Technology, OptinMonster catches users right before they click out of your website and shows them a message to convert them into subscribers, customers, or followers.

As the best lead generation tool on the market, OptinMonster allows you to create gorgeous optin forms that you can effortlessly connect with your email marketing service or CRM software. Use this plugin to increase user engagement, lower your bounce rate, and skyrocket your email subscriptions.

Get Started with OptinMonster Today!

3. Grammarly

grammarly-best content marketing tools

Without great content, there would be no content marketing. If your content isn’t up to snuff, and leaves your readers questioning your expertise due to grammatical errors, then Grammarly is the tool for you.

Grammarly is the leading online grammar checking tool, and can be used just about anywhere, including your WordPress posts editor or your internet browser (they have add-ons for Google Chrome, Firefox, and Microsoft Edge).

If you, or your content writing team, are ESL then this tool will help you sound more natural and professional to native English readers. Or, if you’re a native English speaker, but writing just isn’t your thing, Grammarly can help you hone your skills.

Don’t miss this article on Grammarly vs Hemingway vs Jetpack.

Once installed, Grammarly will highlight all grammar, spelling, and contextual errors in your content.

Get Started with Grammarly Today!

4. Canva


Writing is the main element of good content marketing; however, professional visuals can turn “good” into “great.” With beautiful images to go along with your content, your chances for success increase exponentially.

Canva allows you to make your own graphics, icons, infographics, and banners without having to break the bank for expensive editing software.

This simple-yet-powerful image editing tool runs in your browser, and comes with a vast number of templates to assist you. Once you’ve finished your edits, export the image you’ve created and use it on your WordPress website.

Get Started with Canva Today!

5. reSmush.it

resumsh it-best content marketing tools

Once you’ve created, bought, or found an image you want to use on your website, use the reSmush.it plugin to compress it.

Why? Because large images take longer to load and will slow down your website’s speed and performance, negatively affecting your users’ experience.

Also check: How to Improve Website Speed and Performance

reSmush.it shrinks the size of your image files without affecting quality. You can also optimize image files in bulk, and even optimize older images you’ve already used on your site.

Get Started with reSmush.it Today!

6. PushEngage


PushEngage is the best push notification software on the market. With push notifications, you can send messages to users’ desktop and mobile browsers to drive them back to your website. 

For example, you can set up automated messages for every time you publish a new blog post, send abandoned cart reminder messages, or send new product announcements, just to name a few. 

PushEngage also comes with powerful segmentation features, triggered notifications, automatic drip campaigns, offline messages, A/B testing, detailed analytics, and more. 

Get Started with PushEngage Today!

7. All in One SEO

All in One SEO

All in One SEO is the most powerful SEO plugin for WordPress. It lets you easily optimize your WordPress site to rank on search engines.

It’s also the best SEO and content optimization tool for beginners because you can optimize even technical aspects of your site with just a click.

The All in One SEO dashboard is accessible from your WordPress admin dashboard. What really stands out about this tool is that it lets you audit your site to find errors and shows you how to improve your SEO.

You can easily optimize your pages and posts with keywords, rich snippets, and headline tools. Plus, it takes care of technical SEO with features like smart sitemaps, robots.txt, and canonical tags.

Get started with All in One SEO today!

8. SEMRush


SEMRush is the favorite SEO tool chosen by thousands of professionals. If you want an in-depth peek into your competitors’ top organic keywords, advertising strategies, backlink techniques, and so much more, then SEMRush is the tool you need.

With insights into your competitors’ SEO strategies, you can more-easily improve your own content marketing to keep up the pace. SEMRush also shares keywords you can easily rank for, keeps track of your backlinks, and provides other useful reports and data to help you succeed.

Get Started with SEMRush Today!

9. Title and Nofollow for Links


By default, WordPress doesn’t come with an option to add nofollow tags. This is unfortunate because most SEO experts recommend using nofollow tags for external links.

Luckily, the Title and Nofollow for Links plugin exist to fix this issue!

With this handy plugin, you can easily add title and nofollow options via WordPress’ insert link popup in the posts and pages editor.

Get Started with Title and Nofollow for Links Today!

10. Duplicator


Duplicator is hands down the best way to back up all your content. In every content marketing strategy, you need to have a backup.

When it comes to the Internet, there’s so much that can go wrong. Your site could crash due to human error, server issues, hackers, and so on.

It’s always best to have a backup of your site stored away safely. That way, all your hardwork with content, SEO, and marketing will never be lost.

11. Asana

asana content marketing tools

Have an entire team to manage? If so, then Asana is the project management tool you’ve been craving.

Rather than wasting time with multiple emails, Asana organizes your tasks and conversations in one area. Increase your efficiency by not having to switch between endless emails and actual productivity!

Get Started with Asana Today!

12. Ahrefs


Ahrefs uses powerful crawlers to monitor the web, and, by using their service, you can utilize those crawlers to scope out your competition. Quickly and easily discover why your competitors are ranking higher than you are, and how you can turn the tables on them!

Track your backlinks and your competitors’ backlinks. Figure out the best paid advertising keywords. Or, use the content research tools to improve your blog posts.

Get Started with Ahrefs Today!

13. Smash Balloon

smash balloon social media feed plugin

With Smash Balloon, you can easily embed beautiful and responsive social media feeds anywhere on your WordPress site. This is a great way to grow your following and boost engagement as well as automatically update your site with new content on a regular basis.

The feeds are completely customizable too. You can choose from different feed layouts, design your feed to match your brand, decide which content to show and what to hide, and more.

Smash Balloon offers plugins for Instagram, Facebook, Twitter, and YouTube. There’s also a Social Wall plugin that lets you combine all of your social media platforms into 1 amazing feed.

Get Started with Smash Balloon Today!



Automate your social media accounts with IFTTT. You can easily connect with all the popular social networking sites, as well as WordPress and other services.

Trigger retweets, share images, automatically share your WordPress blog posts on social media, and so much more.

Get Started with IFTTT Today!

15. Shared Counts

Shared Counts

GDPR compliant and easy-to-use, Shared Counts is among the very best social media plugins for WordPress. It lets you add social media sharing buttons to your blog posts with ease.

You can also display share counts, and the total number of shares for each article. And, unlike other plugins of this nature, Shared Counts won’t slow down your website!

Get Started with Shared Counts Today!

16. BuzzSumo


Enter a keyword and find out what type of content performs best for it. Sound easy? It is. That’s why we love BuzzSumo.

This unique tool also lets you discover key influencers in your niche, and helps you figure out the best strategy to email them, send a pitch, and get them to promote your content.

Need help with an eye-catching, high-performing headline? BuzzSumo will analyze your topic choice, and report back with the most popular headlines, organized by social share rankings.

You can even set alerts for your favorite keywords to stay on top of up-and-coming trends!

Get Started with BuzzSumo Today!

17. Revive Old Posts

Revive Old Posts

If your older articles are still relevant, why not continue to share them? With the Revive Old Posts plugin, you can automatically share older blog posts on your social media accounts. Just set it, forget it, and let it do the work for you.

By promoting old articles, you maintain a consistent online presence on social media; and new followers get to catch up on posts they may have missed out on previously.

Get Started with Revive Old Posts Today!

To learn more, you can check our full Revive Old Post review!

We hope this article helped you find the best content marketing tools and plugins for WordPress.

If you enjoyed this list, you might also love reading our posts on How to Use a Content Locker in WordPress (Step by Step) and 7 Best Online Grammar Checker Tools for WordPress.

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