11+ Powerful WordPress Lead Generation Plugins Compared 2024

best lead generation plugins for wordpress

Do you want the best lead generation plugin for your WordPress site?

Lead generation plugins can help you get more subscribers and customers to grow your website or online business. With the right tools, you can grow your email list and get better results from your marketing campaigns.

In this guide, we’ll tell you which are the best WordPress lead generation plugins for WordPress. We’ve picked the ones that will fit different goals and actually give you results.

What to Look For in a WordPress Lead Generation Plugin?

Lead generation plugins help you capture visitors that aren’t ready to take action on your site. So if a user is still exploring what you offer, it may take some time for them to decide to buy.

During this time, you can get them to sign up for your newsletter, become a free member, or chat with a sales rep. This helps you keep these potential customers engaged in your brand.

You can use a signup form on your site, but most users ignore these forms. Instead, you need powerful lead generation tools to help you grab their attention at the right time.

There are tons of these tools in the market and some of them need a 1-year purchase, so you’ll want to make sure they have the right features before you make a big investment.

Here’s what we recommend looking for:

  • Campaign variety: You’ll want to have options to create all sorts of campaigns like popups, landing pages, floating bars, full-screen welcome mats, scroll boxes, and more.
  • Audience targeting: Bombarding your visitors with popups can turn them away. With the right targeting options, you can show signup prompts, discounts, and offers to the right user at the right time.
  • Easy integration: You can automate many processes by integrating with your email service and other marketing platforms.
  • Subscriber management: As your list grows, you want to stay organized with the ability to edit, delete, and segment subscribers as you feel fit.

How We Tested WordPress Lead Generation Plugins

To give you a well-rounded picture, we test these plugins using a multi-pronged approach:

  • Project Integration: We incorporate different lead generation plugins into our own PPC landing pages and various client projects. This hands-on experience allows us to assess their effectiveness in capturing leads across diverse website types.
  • Market Leaders: We go beyond personal favorites and focus on the most popular lead-generation plugins. This ensures we’re covering the options most WordPress users consider. We looked at the plugins’ ease of use, features, customization options, template selection, and pricing. We also looked at the plugin reviews to get a better understanding of what others thought of them.
  • User Needs: We categorize the plugins based on functionalities and target audiences. This way, you can find the plugin that best aligns with your specific goals and website type. We looked at things like simplicity, advanced features, and integration capabilities.

Now that you understand how we tested the lead generation plugins, here are our top 3 picks for anyone who wants a quick glance at the tools.

🥇 1st Choice

🥈2nd Choice

🥉3rd Choice

wpforms logo

Pricing: Starts from $9/month.

Pricing: Starts from $49.50/year. Free plugin available.

Pricing: Starts from $9 per month. Free plugin available.

  • Drag-and-drop campaign builder
  • A/B testing & analytics
  • Exit-intent technology

Read More »

  • Drag-and-drop form builder
  • Form conditional logic
  • Entry tracking and management

Read More »

  • Real-time permission-based notifications
  • Segmentation and targeting
  • Re-engagement campaigns

Read More »

With this in mind, let’s check out the best lead generation plugins for WordPress in detail.

Best Lead Generation Tools for WordPress

1. OptinMonster


OptinMonster is hands down the most powerful lead generation tool for WordPress. It lets you create all sorts of campaigns for your site that include popups, welcome mats, slide-ins, floating bars, and coupon wheels.

No longer do you need a developer or marketing specialist to handle this for you. You simply need to choose from their stunning templates, customize it, and publish your campaign. That’s all there is to it.

Here’s a preview of some of the campaigns you can create with this powerful lead generation tool:


Now there’s more to this tool than meets the eye. Inside the campaign editor, you’ll find a page that’s full of targeting rules. So you can make your campaigns appear at the right time to the right users. Here are just a few of the best rules in this tool:

  • Where the user is located geographically
  • Which source the user came from like Google, Facebook or Instagram, and so on
  • If they added an item to their cart
  • If they are about to exit your site
  • Which page they’re viewing
  • Which device they’re using
  • Whether they’ve seen a campaign on your site before
  • Whether they’re a new or returning visitor

All you have to do is click a button to add these rules. You can even combine rules to zero in on your audience and make your campaigns really personal.

So for instance, if a visitor is about to leave your site without signing up or buying anything, you can take advantage of OptinMonster’s Exit-Intent technology to make a popup appear right before they leave. You can offer a discount or special offer if they sign up now.

Next, OptinMonster automatically organizes your data. You can add segments and tags to every lead. You can also integrate with your email account to send all new leads to your contact list.

Lastly, you’ll never have to wonder whether your campaigns are bringing in results. OptinMonster comes with built-in analytics to see campaign views, conversion rates, and more. You can also connect to Google Analytics for deeper insights.

OptinMonster is so cool that it even lets you add a chat box to your popup so that you can get potential customers to chat with you to raise sales objections instead of leaving your site. Check out this guide: How to Add Chatbots to Your Popup.

See our full review » OptinMonster Review.


Starts at $9/month.

Get started with OptinMonster today.

2. WPForms

wpforms homepage

WPForms is the most beginner-friendly form builder for WordPress. It lets you create any lead generation form that you need for your site. So for instance, you can create forms like newsletter signup, request a callback, request a quotation, event registration forms and so much more.

Inside this form plugin, there are 1,200+ form templates to choose from. Plus, with its powerful drag and drop form builder, you can easily create a beautiful form in just a few minutes without touching a single line of code.

You can use readymade widgets to embed your lead generation forms to any part of your WordPress website including pages, posts, footers, and sidebars.

What we love about this plugin is that it comes with powerful automation features. You can set up automatic email notifications that will be sent to your inbox as soon as a user submits a form. You can also send out email notifications to the user to confirm their form submission.

You can also sync the form with your email account to send leads directly to your contact list.

WPForms even lets you connect to a payment gateway to accept payments online securely and easily.


  • Create lead generation forms right from your WordPress dashboard
  • Add a signup checkbox to your contact forms to make it easy for visitors to subscribe
  • Reduce form abandonment with form mode and conversational forms
  • Capture partial form entries
  • Easily manage form entries
  • Embed with widgets or shortcodes
  • Enhance functionality with addons
  • Integrate with all popular email services like AWeber, Mailchimp, GetResponse, Constant Contact, and Campaign Monitor

See our full review » WPForms Review.


There’s a WPForms Lite version that’s free. The premium version starts at $49.50/year.

Get started with WPForms today.

3. PushEngage


PushEngage is hands down the best push notification software in the market. It lets you collect leads and subscribers easily by simply asking them to allow browser notifications.

This is by far the easiest way to get visitors to sign up for notifications because they don’t have to disclose their email addresses. Instead, they simply have to click the ‘allow’ button when they see an optin popup on your site.

allow push notifications

Then you can send attention-grabbing notifications to subscribers, delivered to them according to their local timezone. This means they’ll get the message when they’re most likely to be online.

You can set up automated notifications to alert users about new blog posts, new products, sales, price drop alerts, and more.


  • Triggered, scheduled, and drip notifications
  • Cart abandonment reminders
  • Custom branding and domain
  • Customizable calls to action (CTAs)
  • Dynamic segmentation to target the right subscribers
  • A/B testing and analytics
  • Offline notifications

See our full review » PushEngage Review.


Free plan for up to 200 subscribers and 30 campaigns. Paid plans start at $9 per month.

Get started with PushEngage today.

4. SeedProd

seedprod drag and drop website builder

SeedProd is popularly known as the best WordPress theme and page builder plugin. You can quickly create high-converting signup pages to collect leads.

This is especially helpful if you’re running ad campaigns on multiple platforms and want a central place for these users to land on your site. You can set up a lead page with all the details about your product, service, or event to get them to take the final step to buy.

With SeedProd, you’ll get access to over 100+ readymade landing page templates to create beautiful sales, optin, webinar pages, and more. You’ll also find one of the most intuitive drag and drop builders to customize the template just the way you want it.

There’s more. You’ll also find smart sections and blocks to make your pages unique. Some of the blocks like countdown timers and giveaways are designed to boost conversions.

Plus, you can connect to all popular email marketing services like Constant Contact, Mailchimp, and ActiveCampaign.

What really stands out about SeedProd is it lets you collect leads even before you launch your site. You can enable coming soon or maintenance mode to hide your site under construction. Then you can display a beautiful temporary page with an optin form and countdown timer so users can sign up or place pre-orders even before you launch.


  • Beautiful templates and a drag and drop builder
  • Plenty of blocks and pre-built sections including web forms, headers, calls-to-action, social media icons, and more
  • Built-in lead tracking
  • Sales funnel builder
  • Collect emails with your favorite email marketing tools


Free version has basic features included. Paid plans start at $39.50 per year.

Get started with SeedProd today.

Check out the lite version to try SeedProd for free.

5. RafflePress


RafflePress will help you grow your email list FAST and in a short span of time. So if you’re looking to boost your numbers and get quick results, this is the plugin for you.

With RafflePress, you can create viral giveaways and contests. Users simply need to click a button to enter your giveaway. Then you can get participants to complete tasks in order to enter your contest or get more chances at winning. This can include:

  • Refer a Friend
  • Follow us on Instagram
  • Subscribe to our newsletter
  • Subscribe to our YouTube channel

RafflePress does all the hard work for you by taking care of end-to-end contest management, right from contest creation to announcing the winner.

It’s a quick and easy way to get more email subscribers, customers, and social media followers.


  • Drag and drop builder with tons of prebuilt giveaway form templates
  • Multiple contest entry options
  • Responsive mobile-friendly contest designs
  • Fraud protection
  • Social media integrations
  • Dedicated giveaway landing page
  • Analytics to track and retarget


Starts at $39.50 per year.

Get started with RafflePress today.

6. TrustPulse

trustpulse new homepage

TrustPulse is the best social proof notification tool. It lets you create mini popups on your website to grab the attention of a visitor without disturbing user experience.

You can use these non-intrusive popups to show recent sales activity, new signups, and even display alerts and notifications to users.

You don’t have to worry about the technical side of things. When you install TrustPulse on your site, it will automatically track user activity such as signups, sales, and registrations.

It then takes this data and creates the popups on its own. All you have to do is customize the text and choose what kind of data you want displayed.

Plus, the app lets you create action messages. This means you can create a customized message that asks them to click on the popup to sign up, register, or even ask questions. You could also display snippets of testimonials to boost trust and confidence.

These social proof popups work so well because when new users see others taking action on your site, they’ll be more confident and comfortable interacting with your brand. They’ll also be more likely to take action too because these notifications create a FOMO effect (fear of missing out).


  • Workflows for marketing automation
  • Responsive fully customizable popups
  • Smart targeting and timed display
  • Recent activity, analytics, and custom message popups
  • Real-time activity tracker


Starts at $5 per month.

Get started with TrustPulse today.

7. Smash Balloon

smash balloon social media feed plugin

Smash Balloon is the best social media feed plugin for WordPress to boost your social media followers and subscribers.

All you have to do is connect the plugin to your website in a few clicks. Then you can customize your feed and choose your layout.

After this, everything is automated. Smash Balloon will fetch your social media content and displays it in a neat feed on your site.

You can also add social sharing buttons so viewers can subscribe, like, or follow with a click. This way, your website visitors have easy access to view and engage with your social media channels without ever leaving your site.

Once you get them to subscribe, you can engage with them regularly on social media platforms and build a bigger and better impression of your brand.


  • Supports Instagram, Twitter, Facebook, and YouTube
  • Simple setup with automated feeds
  • Filter feed by hashtags, categories, and more
  • Customizable feeds with over a dozen layouts
  • Social wall that combines feeds from different platforms


Smash Balloon offers individual plugins for each social media platform. They start at $49 per year. You can opt for the all-access bundle at $299.

Get started with Smash Balloon today.

8. All in One SEO

All in One SEO website

All in One SEO is the #1 SEO plugin for WordPress and you be wondering what it’s doing on a lead generation list.

This plugin has specific features to allow search engines like Google to know exactly what your site is about. These engines will then start to rank your website for relevant results.

The traffic that comes from these results won’t be random traffic that just wants to read one line on your site. These users will be more interested in what you have to offer. So there’s a greater chance of converting them into leads.

All in One SEO lets you add all recommended SEO measures to your site and handles the technical bits for you.

Plus, it’s packed with advanced features like on-page optimization, site audits, headline analyzer, and more. It even supports WooCommerce so you can make sure your products are optimized to attract the right shoppers.

With AIOSEO, you can make sure you’re pulling in the right crowd to your site.


  • Automated SEO audit with recommended fixes
  • On-page analysis for every post or page you create
  • Site maps, rich snippets, robots.txt editor
  • SEO custom user roles
  • Supports local and WooCommerce SEO


Starts at $49.60 per year.

Get started with All in One SEO today.

9. Constant Contact

constant contact

Constant Contact is our favorite email service provider. It makes sending transactional and marketing emails to your subscribers so easy.

For lead generation, it lets you create signup forms and popups for your site to collect leads and subscribers. New leads can be segmented and added to automated drip series and welcome email campaigns.

You’ll also get access to basic targeting rules to control when your lead capture form is displayed to users.

So all in all, you get both lead generation and email services on one platform.

Constant Contact has a pricing plan for every business size, so whether you’re a freelancer, small business, or large form, you’ll find an affordable plan.

It also integrates with all popular marketing tools like OptinMonster, WPForms, and SeedProd. So you can combine this platform with other tools to power up your lead generation and email marketing campaigns.


  • Powerful list building tools
  • Automatic display triggers
  • Actionable feedback form
  • Real-time results tracker
  • Contact list management


Starts at $12 per month. Get a free 60-day trial with our Constant Contact coupon.

Get started with Constant Contact today.

10. MemberPress


MemberPress is the best way to convert casual visitors into long-term members.

This membership plugin lets you create a membership plan for your website. You can offer free, single membership, and multi-level membership plans.

With restricted member-only areas and exclusive benefits, more users will be encouraged to sign up for free or subscribe to a plan.

MemberPress not only helps you get more leads but also gives you opportunities to monetize your site and blog content. You can sell online courses, podcasts, and digital downloads as well.

The platform integrates with all popular email services and payment gateways. This lets you automate your email marketing and membership subscriptions and renewals.


  • Easy to set up and use
  • Control how you grant and revoke access
  • Manage and track membership subscriptions
  • Auto-renewals and reminders
  • Powerful integrations


$179.50 per year.

Get started with MemberPress today.

11. LiveChat Inc

LiveChat plugin

LiveChat allows you to add a quick chat box on your website to start talking with potential leads and improving customer relationships

You can resolve any pre-sales questions and concerns these leads might have.

LiveChat also allows you to integrate with your favorite email marketing tools. It even integrates with automation tools like Zapier to connect to thousands of other apps.

With this, you can add potential leads to your subscribers’ list and follow up with them if they need further assistance.

LiveChat helps you take care of all your pre-sales and customer support needs.


  • Chat tools like sneak peek, tags, file sharing, archives, and notifications
  • Get chat ratings and reviews
  • Easily add chat button to the site
  • Chat tickets, transfer, and routing rules
  • Reports and analytics
  • Secure connections with encryption and credit card masking
  • 200+ integrations with marketing tools and services


Starts at $20 per month.

Get started with LiveChat today.

12. Convert Pro

Convert Pro is a simple lead generation plugin for WordPress that helps you increase conversions and grow your subscriber list.

The plugin comes lets you create popups and other lead generation forms with ease using the drag and drop editor.

Then you can add targeting rules to display the form at the right time when visitors will be more likely to convert. However, the downside here is that there are limited targeting rules.

Aside from that, every form is mobile-friendly and optimized for speed.


  • Responsive designs
  • Library of templates
  • Drag and drop editor
  • Super fast loading
  • Behavioral triggers
  • Advanced email integrations


Starts at $89 per year. There’s a lifetime bundle that starts at $349.

Get started with Convert Pro!

That’s our recommendations for the best lead generation tools for WordPress. Though we’ve narrowed it down to just the top 11, there are so many other great tools out there too.

So here are our honorable mentions.

Bonus Lead Generation Options

There are tons of lead generation platforms so it’s easy to get confused as to which one to pick.

You’ll come across names like Hunter, Aeroleads, Salesforce, Datanyze, Unbounce, and Qualaroo. But we don’t want to muddle things up with too many options.

Our #1 pick when it comes to lead generation is OptinMonster. Here are a few more lead generation plugins that are worth mentioning:

HubSpot: Free lead generation software and CRM platform (customer relationship management) with email optin popups and forms.

Elementor: Popup builder from the Elementor team to target customers and boost conversions.

Bloom: An email opt-in and lead generation plugin for sites using Elegant Themes.

ThriveLeads: Marketing software with opt-in forms, A/B testing, and advanced targeting to grow your email list.

And that’s our list of all the top lead generation plugins for your WordPress site. You can use any of these software tools for lead scoring and lead nurturing.

Whether you’re a startup or have been in business for a long time, it’s so important to pick the right tools for generating leads. So next, we’ll give you our top 3 picks from this list.

Which is the Best Lead Generation Plugin for WordPress?

After reviewing the best lead generation tools for WordPress, OptinMonster comes out on top. It has all the features you ever want from a lead generation solution. It’s easy to design professional campaigns that are optimized for conversions.

Whether you have an eCommerce store, business website, or a simple blog, you’ll find it super helpful for converting as many visitors into leads and subscribers.

If you’re looking for a WordPress-specific solution that allows you to create any kind of lead generation forms, then you can use WPForms. With WPForms, you can even display a signup checkbox on your contact forms. This lets you automatically add users to your email list without having to submit another form.

SeedProd is also a great option if you want to create custom lead generation landing pages on your WordPress site. A dedicated landing page puts all of the focus on your optin offer, making visitors more likely to convert. Alongside a lead generation plugin, a CRM tool also helps in translating leads into sales.

We hope this article helped you find the best WordPress lead generation plugin for your site. Once you have the right lead generation tools, you’ll find these resources helpful:

These posts will help you get more relevant leads and conversions to grow your business.

Comments   Leave a Reply

  1. Well compared! You have explained this article in a simple and understandable manner. The details of every plugin, highlighting features, and pricings are very helpful to choose from the best WordPress lead-generation plugin. Thank you.

    1. Hey Jennifer, thank you for your comment. 🙂

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