Are you looking to dip your feet into email marketing? Email marketing is the best way to connect with your visitors, build an engaging relationship, and convert them into customers.
Choosing the best email marketing service that has all the features you need is crucial for the success of your business. Each email marketing service has its own unique set of features, but there’s no reason to feel overwhelmed. We’ve got your back.
In this article, we’ll compare the top email marketing services to help you pick the best email marketing service for your business.
Do You Need Email Marketing?
If you have a website that has traffic, then you need to do email marketing. Email marketing gives you the ability to contact your visitors even after they leave your website.
A few benefits of email marketing are:
- Increase repeat visits: Over 70% of website visitors abandoning your website will never return. When you build an email list, you can build a connection with your visitors by collecting their email addresses and sending them valuable content.
- Build a loyal following: Repeat visitors are more likely to convert into customers, compared to first-time visitors. In fact, studies show that it takes 3-4 visits to your website for your potential customers to actually think of doing business with you.
- Increase sales: Email conversions outperform both social and organic search traffic. So if you’re looking to make sales, then you’ll need to start email marketing.
How to Choose the Best Email Marketing Service
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Here are a few basic things you’ll need to focus on when choosing an email marketing service:
- Ease of use: It’s important that the email marketing service you choose is easy to use and works with your business.
- Automation: Almost all services out there allow you to automate your email campaigns, but each one does it in a different way. Take a look at how different tools automate your campaigns and figure out if they help solve your needs.
- Industry: Some services are aimed at serving certain industries only. For example, ConvertKit was built specifically with publishers in mind. If that doesn’t describe you, then you’ll have to sign up for a service that better addresses your industry requirements.
- Pricing: Obviously, the tool you choose must fit your budget.
With these things in mind, let’s compare some of the best email marketing services for your business.
Constant Contact is the most popular email marketing service for small businesses. It comes with tons of customizable email templates that help you get a head start.
When getting started, you’ll be prompted to choose your industry, and your previous experience with email marketing. Based on your selections, you’ll get customized content and promotion ideas that will help you level up your email marketing.
Constant Contact offers unmatched support with live chat, emails, and discussion forums. They also have a vast library of resources.
While most email marketing services offer 14 or 30-day free trials to test the service, Constant Contact gives you full access to their tools for 60 days. After the trial, the subscription starts at $20 per month for up to 500 subscribers.
Constant Contact is best for smart businesses who’re just starting out with email marketing.
Drip is the perfect solution for you if you’re an eCommerce merchant who wants to convert your visitors into subscribers and customers with intelligent marketing automation. Drip is more than just a typical email marketing service. It lets you have deeper conversations with your customers and send emails at the right time by understanding their purchase intent and behavior.
You can customize your messages based on behaviors like cart abandonment, first-time users, returning website visitors, people who clicked a link on your site, etc.
Their vast array of integrations let you send text messages, display Facebook ads, and much more based on your customer workflow.
You can use Drip for free up to 100 subscribers. After that, you’ll have to pay $49 per month up to 2500 subscribers. They offer email support during trials and live chat support after purchasing a paid subscription.
Drip is best for eCommerce websites and savvy internet marketers.
ConvertKit is the best email marketing tool for bloggers and publishers. It was built specifically for online creators like bloggers, podcasters, and YouTubers.
With ConvertKit, you can create attractive forms and send custom-tailored emails to individual subscribers.
ConvertKit also makes email automation easy to understand for publishers. For example, you can use their visual automation builder to create powerful automated email funnels that help you guide a visitor through a value journey.
ConvertKit allows you to sign up for a free 14-day trial, so you can test the service without any commitments. The pricing starts at $29 per month for up to 1000 subscribers.
ConvertKit is best for publishers.
AWeber is one of the most popular lead generation services for small businesses. It comes with all the essential tools you need to grow your email list. You can design email newsletters with the drag and drop builder, automate email sequences, and create mobile-responsive signup forms that looks great on any device.
Best of all, you can integrate AWeber with your WordPress website, landing page builder, or optin form builder with ease.
Getting started with AWeber is easy. Just head over to AWeber’s website and sign up for a 30-day free trial. After signing up, you’ll get access to all their premium tools that help you grow your email list.
Support options include live chat, phone, and ticket-based emails.
The pricing starts at $19 per month for up to 500 subscribers.
AWeber is best for all marketers in general, especially those who’re just getting started with email marketing.
MailChimp’s features are powerful and affordable for marketers of all sizes, whether you’re a blogger, local business, or a company with off-the-charts growth. For example, you can create beautiful landing pages to convert your visitors into subscribers and paying customers.
Connecting MailChimp to your WordPress website or eCommerce store is a breeze. You can also find hundreds of integrations with apps you already use.
If you’re just starting out, you can sign up for their free plan up that allows you to grow up to 2,000 subscribers and 12,000 emails per month. As you grow, you can pay for more features for as little as $10 per month.
MailChimp is best for marketing beginners and other users who want an all-in-one marketing suite at an affordable price.
GetResponse is an email marketing software that allows you to grow your email list with beautiful emails and high-converting signup forms.
With their modern and beautiful user interface, getting your email newsletter campaign up and running is easy.
Aside from email marketing, GetResponse is bundled with many online marketing features that help you grow your business. For example, you can create and host webinars on your site, build beautiful landing pages to turn visitors into customers, and more.
Support is provided by phone, live chat, and email.
GetResponse also publishes a lot of useful marketing resources such as courses, whitepapers, and videos that walk you through different aspects of email marketing.
If you’re looking for an email marketing software that comes with beautiful and fast user interface, then GetResponse might be the right solution for you.
If you want to give it a try, you can sign up for their 30-day free trial. Pricing starts at $15 per month.
GetResponse is best for beginners and other marketers who also want a webinar marketing solution integrated with email marketing.
ActiveCampaign combines email marketing with CRM (Customer Relationship Management) and sales, so you can send personalized emails tailored to individual users’ behaviors.
With ActiveCampaign, you can easily create eye-catching emails using their drag and drop builder. In addition, it even allows you to reach your subscribers on the go by sending SMS messages.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
They make WordPress integration easy, and they also offer free expert migration service from other email marketing services to ActiveCampaign.
ActiveCampaign offers a 14-day free trial to test the service.
The pricing starts at $9 per month for up to 500 contacts.
ActiveCampaign is best for marketers who want to level up their email marketing with a sales CRM.
Infusionsoft is one of the best email marketing and sales software for your business. It is an all-in-one marketing solution that combines CRM, email marketing, storefront and many other tools that enable you to deliver personalized service to close more deals.
The CRM collects everything you need to know about your leads and customers. Based on the data, you can send highly personalized emails that are likely to turn your subscribers into paying customers.
It gives you total control over your storefront and payment processing, so you can send the right emails that you know your customers will love.
The pricing starts at $99 per month up to 500 contacts.
Infusionsoft is best for businesses who want an all-in-one marketing solution to drive more sales.
SendinBlue is an email and SMS marketing software designed with simplicity in mind. Even an absolute beginner can easily start creating marketing campaigns without prior knowledge.
Based on customer interaction, you can send transactional messages with reliable delivery.
What sets SendinBlue apart from their competition is that their pricing is based on the number of emails you send. They offer a free account with unlimited contacts, but you can send only 9000 emails per month.
You can buy SMS credits separately with no expiry date.
The premium plan starts at $25 per month for up to 40,000 emails per month.
SendinBlue is best for beginner marketers.
Wrap Up- Choosing the Best Email Marketing Service
If you’re a small business owner who’re just getting started with email marketing, then Constant Contact is the best email marketing service for you. It comes packaged with all the features that you’ll need to grow your email list. Plus, you can make use of their 60-day free trial without any contract or commitment. That way, you can experiment and get to know their tools before you actually have to start paying.
If you have an eCommerce site where you want to personalize emails based on user behavior such as abandoned carts, first time users, return buyers, etc., then we recommend that you use Drip. They have an easy to use drip campaign funnel builder that allows you to trigger action-driven campaigns.
If you are a professional blogger who wants to send automated emails that feel personal while increasing your engagement, then you should check out ConvertKit. It’s an email marketing service built specifically for bloggers and publishers.
We hope this article helped you compare some of the best email marketing services and find the right one for your needs.
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