Are you looking to add push notifications to your WordPress site?
Push notifications give you access to site visitors even when they aren’t actively browsing your site. As a result, you can drive traffic back to your website and boost conversions.
That means bloggers, store owners, online publishers, and others can greatly benefit from push notifications.
In this article, we’re going to show you how to set up push notifications on your WordPress site using PushEngage.
But first, let’s clarify what push notifications are and why they’re so important.
What Are Push Notifications?
Push notifications are popups that appear in a user’s browser while they’re visiting your website. If your users give consent, they can receive future notifications from your brand that lead them back to your website.
Plus, once a person allows push notifications, they don’t have to be on your site to receive these messages. Whether they’re on desktop or mobile, they’ll see a popup appear in the corner of their screen.
Here’s an example of a push notification in action:
But the question remains: what do push notifications accomplish and are they effective? Let’s take a look at how push notifications can grow your business.
Why Use Push Notifications on Your WordPress Website?
Using push notifications on your WordPress site can do a lot for its conversions and growth. Let’s look over some of the benefits of using push notifications.
1. Drive Traffic Back to Your Website
One of the most difficult parts of any conversion strategy is bringing customers back to your site after they leave. They need an incentive to take action, and with push notifications, that’s easy.
Whether you have a blog or an ecommerce business, notifications are a great way to redirect users’ attention to your site and increase sales.
It’s also a reminder that they opted into your brand’s notifications, so they’re likely interested in your offers.
2. Send Marketing Messages to Interested Customers
Because users have to give consent to receive notifications, this tells you they’re already interested in hearing from you in the future. They want to know more about your online store, its offers, products, and more.
This makes it easier to effectively market to your audience and increase conversions.
3. Give Users Control
Users can choose how they want to interact with your notifications, which gives them more power and freedom. No one wants to be bombarded with message after message from a brand. So, when you give users more options, it makes them more likely to take action and engage with your content.
4. Improve Customer Retention
Repeat customers add a lot of value to your business because they’re likely to spend more and spend often. Push notifications are a simple way to remind visitors about your website and encourage them to navigate back to it.
Plus, it helps improve your lead generation strategy. Sending exclusive offers and discounts also drives traffic back to your website.
Now that we know what push notifications are and why they’re so important, let’s see how you can start using push notifications today.
Adding Push Notifications to WordPress With PushEngage
The best tool to use to add push notifications to your website is PushEngage.
PushEngage comes with tons of powerful features to help site owners drive more traffic to their site and engage with their audience. These include:
- Goal tracking: Use specific goals to track the progress of your push notification campaigns and optimize them for your audience.
- Dynamic segmentation: Segment the users who opt in to your notifications to send them tailored messages that convert.
- Trigger notifications: Create triggers for customers based on their actions.
- A/B testing: Send different notifications to customers to see what produces the best outcome.
PushEngage is the perfect solution for site owners who want to connect further with their audience by adding push notifications to their website.
Now, let’s look at how you can create push notifications on your website.
First, you need to create a PushEngage account to eventually integrate it with WordPress.
From the PushEngage homepage, click on Take PushEngage for a Test Drive:
Then, select the pricing plan that works for you. PushEngage’s free plan covers up to 2500 subscribers and 120 notification campaigns per month. Depending on the size of your business and your goals, you may need to purchase a subscription:
Next, enter your information including your name and email and click Setup Your Account:
Once you do that, you need to enter your website URL and payment info on the next page. Then, you’ll be taken to the PushEngage dashboard to finish installation. In the lefthand sidebar, go to Site Settings » Installation Settings and enter your site details, such as your logo and name:
Now it’s time to connect your WordPress website with PushEngage. To do so, you need to install and activate the plugin. From your WordPress dashboard, click Plugins » Add New.
Type PushEngage in the search bar and click Install Now:
You’ve successfully linked PushEngage to your WordPress site. Now, you need to insert your API key. Go back to your PushEngage dashboard and click on Settings » Site Settings » API Keys:
Click Generate a New API Key:
Copy the API key it generates and go back to your WordPress dashboard. Click the Setup tab at the top and paste:
Your PushEngage account is now fully integrated with WordPress.
But before you can start sending out push notifications, you need to configure your settings in the PushEngage tab. You can change your site name, URL, post settings and more:
In the Subscription Dialogbox tab, you can choose notification type, option title, button text, page heading, and tag line. It also gives you previews so you know exactly how it’ll appear for users:
You can set up a welcome notification to thank new subscribers for opting in.
In the Welcome Notification Settings tab, enter a notification title, message, and URL. Make sure to check the Send Welcome Notifications to Subscribers box at the bottom to activate it:
Your web push notifications are now all set. To make sure they work properly, visit your website and wait for the popup to appear:
When you click Allow, a popup will appear asking you to opt in again:
Voila! You’ve now successfully subscribed to your website’s push notifications and know that they work for site visitors.
We hope you found this tutorial useful. If you enjoyed it, feel free to check out our post on the best push notification tools for your WordPress website.
If you’re interested in learning more about push notification tools, this article will help you choose the solution that’s right for you.