2024’s Best WordPress A/B Split Testing Plugins and Tools

Best WordPress A/B Split Testing Plugins and Tools

Are you looking for the best WordPress A/B split testing plugins?

A/B/ testing lets you compare two or more versions of a web page, email, etc. with just one varying element to figure out the best variation in terms of conversions.

In this guide, we’ll share our handpicked list of the best WordPress A/B split testing plugins and tools.

Choosing the Best WordPress A/B Split Testing Plugin

A/B split testing lets you display multiple versions of your marketing material to your user, so you can monitor which one your visitors like the most.

Since there are dozens of WordPress A/B split testing plugins and tools on the market, choosing the best plugin can be confusing.

Here’s what you need to look for in a WordPress split testing plugin:

  • Meet your needs: Not every A/B testing plugin is created equal, so make sure the plugin you get helps you meet your needs. For example, if you want to test an optin form, make sure the plugin you’re about to purchase offers optin form testing.
  • Easy setup: Avoid the plugins at all cost that require you to leap a lot of hurdles just to set up an A/B test
  • Test results: Make sure the plugin declares the winner itself rather than just showing the stats.

1. MonsterInsights


MonsterInsights is the best WordPress Google Analytics plugin that provides seamless integration with Google Optimize so you can optimize conduct A/B split tests without editing any code.

With MonsterInsights, it’s easy to set up Google Optimize on your site and run the A/B tests.

monsterinsight google optimize addon

The split test results appear in your WordPress dashboard, and you can take action to improve your website right away.

2. OptinMonster


OptinMonster is the best WordPress lead generation plugin that comes with a powerful A/B split testing feature to understand what works for your users.

With OptinMonster, not only can you create stunning optin forms and other marketing campaigns, but it also gives you detailed conversion analytics and A/B testing results.

optinmonster ab split testing

If you’re a publisher, OptinMonster lets you figure out how your marketing campaigns perform for different audience segments, like mobile vs. desktop and different geographic locations.

For eCommerce merchants, OptinMonster can be used to split test campaigns aimed at:

  • Achieving more sales
  • Attracting subscribers for a loyalty program
  • Getting survey responses from customers

3. Nelio Software

Nelio A/B Testing

Nelio A/B Testing Software is an excellent WordPress A/B split testing solution on the market. It comes with ultimate split testing tools within your WordPress dashboard.

The software has an automated system to update your site and display the winner variation. Here’s what you can test with Nelio A/B Testing Software:

  • Pages
  • Posts
  • Products
  • Custom post types
  • Headlines
  • Widgets
  • Navigation menus
  • Heatmaps
  • And more.

It also offers a native conversion optimization service for advanced WordPress users. Nelio Software works great with all popular WordPress hosting companies.

4. VWO Experience Platform

VWO Experience Platform

VWO Experience Platform is a fantastic WordPress A/B split testing service. It lets you display 2 versions of your website to different users at the same time, and it monitors which variant is converting more visitors into customers.

Here’s what you can A/B test on your site with VWO Experience Platform:

  • Headlines
  • Subtitles
  • Design and layout
  • Navigation menus
  • Forms
  • Call to actions
  • Social proof

VWO shows the split test results in multiple formats, including percentage increase, confidence level, direct and indirect impact, etc. You can find a winner of your 2 variants and then implement the changes to improve your website’s performance.

5. Hotjar


Hotjar is a premium A/B split testing tool to experiment with multiple variants of your website and display what resonates best with your audience. It’s best for you to identify if a certain color or layout style is working for your website visitors or not.

It comes with many other features to gather data and improve customer experience on your site. You can also request visitors to leave feedback on your different website versions.

We hope this article helped you find out the best WordPress A/B split testing plugins and tools. You may also want to check out our article on how to A/B split test your WordPress forms to boost conversions.

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