The Best and Most Popular WordPress Themes of 2018 (UPDATED)

With over 10,000 WordPress themes available, it’s quite difficult for beginners to find the best WordPress theme for their needs. Often we’re asked by users if there is a single WordPress theme that fits all use-cases. The answer is YES. You can use a popular multi-purpose WordPress theme on just about any kind of website. Having the right theme can make a huge difference in your blog / website growth. In this article, we have hand-picked the best WordPress themes of 2018.

Our focus with this article is to highlight the best and most popular WordPress themes in their respective categories. We have niche specific WordPress themes as well as top WordPress multi-purpose themes in this list.

Depending on your use case, you can choose the one that best suits your needs.

Having said that, let’s take a look at the best WordPress themes on the market.

1. Divi

Divi Theme

Divi is one of the most popular multi-purpose WordPress themes on the market. It is created by Elegant Themes, one of the leading WordPress theme shops in the world.

Divi comes with a built-in drag & drop builder that you can use to create any type of layout. You also get 20 pre-made layouts right out of the box that you can use to jump-start your new project.

Divi allows you to save your custom layouts in the Divi library, so you can re-use them later as needed.

Read the complete Divi review.

Get started with Divi today!

2. Ultra

Themify Ultra

Ultra is the most powerful and flexible WordPress theme created by Themify. It makes it easy for you to create any type of website with a powerful drag & drop builder.

With a single click, you can import their demo setup that includes various theme settings, content, menus, widgets, and more. This helps you quick-start your new website project.

It comes with 15 header / page styles, 6 header background options, 6 footer layouts, 5 single post layouts, 6 archive layouts, section scrolling and more.

Best of all, you get a library of 60 complete pre-designed layouts with parallax landing pages and other awesome features that are designed by professional designers.

You also get 10 bonus addons like progress bar, counter, pricing table, countdown widget, and more.

Read the complete Themify Ultra review.

Get started with Themify Ultra today!

3. Highend

Highend Theme

Highend is an excellent multi-purpose WordPress that comes with a drag & drop page builder. It is the best selling theme on the Mojo Marketplace.

It comes with 16+ beautiful pre-made websites that you can import in one click to get a head start.

Highend works seamlessly with WooCommerce and several premium WordPress plugins. You can add a portfolio, team members, photo galleries, and more.

Read the complete Highend review.

Get started with Highend today!

4. Avada


Avada is the #1 selling premium WordPress theme of all-time. It is the original multi-purpose WordPress theme that comes with 255+ pre-made web page designs and 41+ pre-made fully featured websites.

Avada was built with a sole purpose of having you get started as fast as you can. Their demo installer makes it very easy to set up pre-made content.

You can use their drag & drop builder and 1000s of options to customize your site as needed. It works with all premium WordPress themes.

Read the complete Avada review.

Get started with Avada today!

5. Hestia


Hestia is a free and premium WordPress multi-purpose theme for business, magazine, and blog websites. Unlike other themes, Hestia offers a free version as well.

Hestia works seamlessly with WooCommerce, so you can use it to create your online store. It also works with all major page builders.

It’s translation ready and SEO friendly. It works with the Live WordPress theme customizer.

Get started with Hestia today!

6. Sydney

Sydney theme

Similar to Hestia, Sydney also offers both free and premium version of its multi-purpose theme. Sydney is one of the most popular WordPress themes in the free WordPress.org theme repository.

It allows you to use extra widgets, live customizer, and pre-made templates to customize your website. Sydney works seamlessly with WooCommerce so you can use it to create an online store.

It’s translation ready and works with the live WordPress theme customizer.

Read the complete Sydney review.

Get started with Sydney today!

7. Shoppe

Shoppe Theme

Shoppe is a multi-purpose WooCommerce theme to help you build professional eCommerce site in minutes. It comes with the drag & drop Themify builder and many eCommerce features like ajax cart, quick look lightbox, quick search, zoom image feature, and more.

Shoppe is one of the first multi-purpose themes built specifically for WooCommerce. It comes with over 60+ regular layouts and 20+ shop landing page layouts.

Basically, if you’re looking to start an online store, then Shoppe is one of the top theme choices.

Get started with Shoppe today!

8. X Theme

X Theme

X theme is one of the most loved themes on ThemeForest. It comes with a drag & drop page builder, a template manager, and global blocks that you can use in multiple areas of your design.

X comes pre-built with complete website demos and structural layouts that you can use to get started quickly. For example, you can use it to create sites for churches, bands, wedding, food truck, agencies, and more.

It’s a complete multi-purpose theme that also bundles a lot of premium plugins as part of the package.

Read the complete X theme review.

Get started with X theme today!

9. Storefront


Storefront is the default theme for the popular WooCommerce plugin. It is designed and developed by WooCommerce core development team.

It features by far the best integration with WooCommerce and many of the popular WooCommerce extensions.

There are several layout and color options that you can use to customize your shop.

The best part about Storefront theme is that it’s lean and extensible.

Read the complete Storefront review.

Get started with Storefront today!

10. Authority Pro

Authority Pro

Authority Pro is a multi-purpose WordPress theme geared for bloggers, entrepreneurs, and freelancers. It’s built on the powerful Genesis theme framework.

It comes with a widgetized homepage layout, customizable header, theme options page, and more.

It is also WooCommerce ready and works with several other top WordPress plugins. StudioPress is known to create top-quality themes that are fast and lean.

Get started with Authority Pro today!

11. Vogue


Vogue is a simple, clean and minimal WordPress business theme suitable for entrepreneurs and small agencies. It is available in 2 flavors: both free and premium.

Vogue theme comes with a deep level of WooCommerce integration so that you can build an eCommerce website easily. It has custom WooCommerce design options for the shop page.

It features 4 header layouts, 4 blog layouts, and 2 footer styles. It allows you to customize the entire theme settings with real-time previews using the WordPress customizer.

Get started with Vogue today!

12. Avant


Avant is a free and premium multipurpose theme for WordPress. You can build a wide variety of websites ranging from a simple blog to a full-fledged online store using this theme.

Avant theme enables you to easily give a unique look to your website. You can choose from 7 stylish header layouts, 5 blog layouts, and 3 footer layouts and make a website of your imagination.

The plugin supports the Elementor page builder, WooCommerce, WPForms, and Breadcrumb NavXT.

Packed with a bunch of great features, Avant Premium is available for just $29.

Get started with Avant today!

13. Conica


Conica is yet another powerful multipurpose theme for WordPress. You can use it for creating a wide array of websites including a blog, business website, online store, etc.

It comes with several customization options that are easy to manage even for beginner users.

The theme provides a number of stunning features that enable you to build a modern website. It features deep WooCommerce integration, header options, homepage sliders, blog list and archive page styles, and more.

Conica is, without a doubt, a wonderful theme for all types of websites.

Get started with Conica today!

14. CityLogic


CityLogic is a stunning WordPress theme that allows you to create any website ranging from travel to business, lifestyle and even an online store. The CityLogic theme is developed by Out the Box, a leading WordPress theme shop.

The free WordPress theme comes with all the essential features you’ll need to build a stunning website. CityLogic is compatible with a number of popular plugins such as WooCommerce, WPForms and Elementor, etc.

With the premium version of the theme, you can easily turn your site into a one-page website by simply enabling One Page Mode. You also get endless options to customize your WordPress site such as multiple layout options, sticky navigation menu and sticky header, etc.

Get started with CityLogic today!

15. Panoramic


Panoramic is yet another beautiful, responsive WordPress theme by Out the Box. Panoramic lets you add a beautiful homepage slider without having to install any slider plugin. When used in conjunction with SiteOrigin’s drag and drop page builder plugin, even an absolute beginner can quickly build beautiful page layouts.

Their extensive documentation helps you walk you through every aspect of building a website with the Panoramic theme.

A free version of the theme is available in the WordPress repository. You can purchase the premium version for $25.

Get started with Panoramic today!

16. Shopstar


Shopstar is a minimalist shopping theme perfect for building an online store, blog or fashion website. The theme seamlessly integrates with WooCommerce, the best eCommerce platform on the web for WordPress.

Shopstar lets your customers quickly preview and add products to the shopping cart as they browse through your store.

The theme supports both right and left sidebar. You can even choose a full-width layout for your pages. For your blog page, you can choose between the side layout, top layout or masonry layout.

Get started with Shopstar today!

17. Inspiro


Inspiro is a professional photo and video focused WordPress theme. It lets you publish a full-screen slideshow in your background that supports YouTube and self-hosted videos.

The theme integrates seamlessly with WooCommerce to provide a solid platform to build your online business. Its advanced options panel lets you easily customize every detail of your WordPress theme.

If you want to show off your portfolio with images and videos, then Inspiro might the best choice for you.

Get started with Inspiro today!

18. Foodica


Foodica is one of the best WordPress themes for creating food based blogs, magazines and recipe websites.

Foodica is an AdSense-ready WordPress theme. It includes multiple banner locations that allow publishers to easily upload ad banners for monetizing their website.

The theme comes with 1-click demo content install, so you can quickly build a website similar to the demo website. The theme also offers 6 color schemes and is bundled with visual customizer that lets you easily choose the right color combination that perfectly matches your brand.

Get started with Foodica today!

19. Fury


Fury is a free multi-purpose WordPress theme that you can download from the WordPress themes repository. The Fury theme is best suited for creating an online store.

Its sticky navigation bar remains at the top of your WordPress site even when you scroll down the page. In the right hand corner of the navigation bar, you can find the My Account menu, search box, and the cart button. This provides a seamless shopping experience to your customers.

The flexible theme customizer panel lets you easily tweak every aspect of your WordPress website. The theme also supports several custom layouts for pages and blog layouts for single posts.

Get started with Fury today!

20. Agama


Agama is yet another free WordPress multi-purpose theme that you can download from the WordPress theme directory.

Agama is built on Bootstrap with parallax support. As your visitors scroll down, the parallax scrolling moves the background content at a different speed than that of foreground content.

If you’re looking for a multi-purpose theme with the parallax scrolling effect, then Agama is the best fit for your needs.

Get started with Agama today!

21. Ascend


Ascend is a free WordPress multi-purpose theme by Kadence Themes. It comes bundled with 4 different demo designs that you can easily import into your website.

Ascend also lets you create stunning galleries on your website without having to use any WordPress gallery plugin. It supports 3 different gallery styles: normal, no-margin and post style.

Ascend is a Gutenberg compatible theme, meaning you can create as rich a post layout as you can imagine with the famous Gutenberg plugin.

Get started with Ascend today!

22. Plum


Plum is a free multi-purpose theme by InkHive. With over 30,000 satisfied customers and 2 million downloads, InHive is one of the most reliable WordPress theme hubs.

Plum comes with all the essential features you’ll need to build a stunning website with ease, such as responsive & mobile friendly, retina & 4k ready, multilingual & WooCommerce support, and so on.

It lets you easily add a slider to your homepage and publish an amazing gallery page to showcase your portfolio. All your theme options can be adjusted from the Customizer panel.

Get started with Plum today!

23. Lawyer Zone

lawyer zone

Lawyer Zone is a modern multi-purpose WordPress theme built especially for Law businesses. This theme is developed by Acme Themes.

Lawyer Zone is shipped with 9 custom widgets that can be added to your homepage and sidebar. All theme options can be adjusted in the Customizer panel, so you can make changes to your theme with live previews.

Below are a few features of Lawyer Zone that you may find immensely useful:

  • Slider: Create beautiful sliders on any page with unlimited slides.
  • Header and footer options: Easily customize your header and footer with multiple options in the theme customizer.
  • Layout controls: You can set your sidebar on left, right or even choose a full-width sidebar.

Get started with Lawyer Zone today!

24. Bellini


Bellini is a simple WooCommerce compatible theme that makes it easy to build an amazing eCommerce store. Bellini is developed by Atlantis Themes.

This theme is shipped with several beautiful layouts for building stylish product pages. Its one-click demo import helps you easily build a stunning website without having to build your pages from the ground up.

With its custom homepage template, you can display product categories, latest products, featured products, Google Maps and more.

Get started with Bellini today!

25. News Portal Lite

news portal lite

News Portal Lite is a WordPress magazine theme built for publications, released by Mystery Themes. This theme comes with 5+ widgets that are suitable for organizing a magazine layout in your homepage.

The plugin is available to download for free from the official WordPress plugin repository. You can obtain a premium license for $55. The pro version includes features, like one-click demo import tool, tons of layouts, post review, breadcrumbs and a lot more.

Its documentation is well organized on Mystery Themes site, so you can quickly walk through every aspect of building an online publication with News Portal Lite.

Get started with News Portal Lite today!

26. Shoptimizer

shoptimizer desktop

Shoptimizer is a WooCommerce compatible theme, released by CommerceGurus, which is a leading WordPress theme company specialized in WooCommerce optimized themes. With over 10,000 customers, CommerceGurus is one of the best WooCommerce theme vendors in the ThemeForest marketplace.

Shoptimizer is built with conversions in mind, so you find a lot of conversion-focused features such as distraction-free checkout page, request a call back feature, sticky product details on scroll and more.

All theme settings can be adjusted in the theme customizer. Unlike other CommerceGurus themes, Shoptimizer is exclusively sold on their website, not on the ThemeForest marketplace.

Get started with Shoptimizer today!

We hope this article helped you find the best WordPress theme for your site. You may also want to check out our hand-picked list of the 27 best WordPress plugins that you must have!

WordPress Launch Checklist

The Ultimate WordPress Launch Checklist

We've compiled all the essential checklist items for your next WordPress website launch into one handy ebook.
Yes, Send Me the Free eBook!