Storefront is the official WooCommerce theme for WordPress, available for free from the WordPress.org directory. It’s a lightweight, basic theme that’s an excellent base for creating your online shop. Read our Storefront review to find out if you should run your eCommerce site on this theme.

Storefront Review

About Storefront

Storefront was built by the developers behind WooCommerce, the most popular eCommerce plugin for WordPress. Using WooCommerce and the Storefront theme, you can quickly and easily set up an online shop to sell your products or services.

Storefront serves as a lightweight, basic theme to quickly create a functional online store. Though it includes basic customization options, if you want a more unique style you can invest in one of the premium child themes.

Also check: Best eCommerce Plugins for Online Stores.

Features of Storefront

Storefront’s features are focused on eCommerce, allowing you to quickly and easily set up shop with WooCommerce.


Storefront is fully responsive and adjusts to fit any size screen.

On mobile devices, a nice secondary menu is stickied to the bottom of the screen, allowing visitors to manage their accounts, search products, and checkout from anywhere.

Related: Best Responsive Themes for WordPress.

Storefront Review - sticky footer mobile menu

Full WooCommerce Integration

Storefront was designed by the developers of WooCommerce specifically to integrate with the popular eCommerce plugin.

As long as you have the WooCommerce plugin activated, a product search bar and shopping cart link will appear automatically in the header — no need to mess around with settings or code.

Storefront Review - woocommerce integration

ECommerce Homepage Template

Storefront includes a special template designed for your homepage. It displays product categories, recent and features products, sales, and top-rated products. (You can see it in action in the screenshot at the top of the page.)

To use it, create a new page and select the Homepage template.

Storefront Review - homepage template

Then navigate to Settings » Reading and under Front page displays at the top, select A static page. Then select the page you just created.

Storefront Review - homepage

Make sure to click the Save Changes button at the bottom of the page. Now your homepage will display your product categories.

Customization Options

Under Appearance » Customize, you can adjust your background color, header styles, link color, typography, button styles, and other settings to make your store your own.

Storefront has just enough options to give your site a different look, without being bloated with an overwhelming array of features like many other plugins.

Widget Areas

Storefront includes 6 widget areas:

  • Below Header: Displays full-width underneath the header. Good for sale banners and other CTAs
  • Sidebar: Displays on every page and post, either on the right or left (you can change the side under Appearance » Customize » Layout)
  • Footer 1, 2, 3, and 4: displays in four columns in the footer, on every page of your site

Storefront Review - widget areas

Easily Extendable

WooCommerce and Storefront are a hugely popular combination with a large and supportive community. There are numerous child themes as well as free and premium plugins available if you want to add certain features or change the look of your shop.

Plugin extensions include:

  • Reviews: allows you to highlight your best reviews on your homepage or across your site
  • Pricing tables: display features of your products and services in an eye-catching way
  • Parallax hero: add an attention grabbing large image to your homepage with parallax effects

Storefront Review - plugins

There are also over a dozen official child themes available, most specializing in a different industry or niche. They include:

  • Galleria: for fashion and design stores
  • Outlet: for tech-related shops
  • Toyshop: a fun theme for kids
  • Pharmacy: for the health industry
  • Hotel: designed for those selling services and booking time; also integrates with WooCommerce Bookings plugin

Storefront Review - child themes

Documentation and Support

WooCommerce has a dedicated section of their site that has documentation for all their themes and plugins, including Storefront. Their Installation & Configuration document will walk you through installing and setting up the theme just like it is in the demo, and show you how the main features work.

Users of the free Storefront theme can post in the WordPress.org support forums if they need assistance. The community is very active there and most support requests are resolved fairly quickly.

If you purchase any premium child themes or plugins from WooCommerce, you get access to their Helpdesk where you can open a support ticket.

Top Alternatives to Storefront

1. SeedProd

SeedProd Woocommerce Theme

SeedProd is the best WordPress theme builder that works really well for WooCommerce stores.

First, you can choose from 200+ templates, including 85+ theme kits to create a unique design for your WooCommerce store. There’s a drag and drop visual builder that’s easy to use even for complete beginners.

Now the theme integrates seamlessly with WooCommerce. Inside the editor, you’ll see ready-to-go blocks that let you create custom product pages, shopping carts, and checkout pages.

That’s not all. You can even add pricing tables, countdown timers, ratings, testimonials, videos, and much more, to boost sales.

Check out our complete SeedProd review for more details or get started with SeedProd right away.

2. Thrive Themes

Thrive Suite

Thrive Themes is a powerful theme for WordPress. It comes with a theme builder as well so you can easily create a custom eCommerce website that stands out from the competition.

Thrive seamlessly integrates with WooCommerce. There’s even a built-in WooCommerce setup wizard to make it extremely fast to build a unique eCommerce site. You can create product catalog and page sections, and also to strategically place calls to action (CTAs).

You get pro-designed WooCommerce pages and section templates to add more content to any page. You can also add your shop, cart, checkout, account, and product pages.

When you sign up, you get access to the whole Thrive Suite. This includes powerful conversion optimization tools to create signup forms, quizzes, evergreen marketing campaigns, online courses, and more.

Get started with Thrive Themes!

For more WooCommerce themes, see our guide: 40+ Best WooCommerce Themes for Your Online Store.

You may also want to see our guide on How to Create a Profitable Online Store.

Our Verdict on Storefront

Storefront is an excellent basic theme for eCommerce sites using the WooCommerce plugin. The integration is seamless and makes it easy to create a fully functional online shop.

The theme is very plain looking, but this is intentional. Its lightweight and bloat-free design make it easy to extend and customize to suit your individual needs.

Users who want a more unique look or need more advanced options for their online store will probably benefit from investing in an official WooCommerce child theme and/or plugins for Storefront.

We give Storefront 5 out of 5 stars. Here is the breakdown of our review scores:


Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Ease of Use
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
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Comments   Leave a Reply

  1. I’m not really happy with this product. Not responsive at all and this is important to me. Computer looks way different than phone where the picures on my home screen on my phone is smooshed. I had other people look on their phone and same thing happens. Fighting to get my money back. I don’t mind the storefront theme, but the storefront pro is not worth it to me at all and feel ripped off actually. Needs way more bells and whistles and it’s very basic. I might as well have baught a sweet theme where you get all the bells and whistles and responsive.
    Thank you very much!

  2. Is it a glitch that performance is rated 0.0/5.0?

    1. Yup! We’ll fix it soon 🙂

      1. Lasse Kristiansen December 10, 2018 at 11:02 am

        Two months later, performance: 0/5.

        1. Just fixed, Lasse 🙂

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