How To Make a WordPress Privacy Policy Page

A privacy policy is a statement that discloses the information you collect about visitors on your website. It is a legal requirement and highly recommended for any business website. Many advertising programs, like Google Adsense, ask the participating websites to include a privacy policy page on their websites. In this article, I will show you how to add a privacy policy page in WordPress.

What is a Privacy Policy Page?

A privacy policy page is a statement from you, disclosing the information you collect on your website about visitors. This include information you collect through cookies, registration, comments, and subscription forms, etc. Usually, site owners collect this information by installing web analytics software such as Google Analytics, or stats counter. Users also voluntarily provide information by filling out their information in comments, registration, and subscription forms.

A privacy policy page is also an statement disclosing how you use this information. For example, website owners serving advertisements through third party websites, are usually sharing this information with their advertising partners. If you are building an email list, then you need to ensure users that their email addresses will not be sold or shared with any third-party website.

How To Create a Privacy Policy Page?

There are several websites that allow you to generate your own privacy policy. Many websites offer privacy policy templates which you can use on your site by filling it with your own site name, url, email, address, and phone number. A simple privacy policy page should contain these sections.

  • Information you collect on your site.
  • How do you collect information, e.g. site logs, cookies and web beacons, sign up and registration forms, comment forms, etc.
  • Third Party Advertisers like Google Adsense, may also serve cookies and web beacons through your website to serve targetted ads. Include the links to each advertising program you are participating in, and their own privacy policy pages.
  • Why do you collect this information? e.g. To improve website, save user preferences, improve user experience, etc.
  • Can users opt-out of these cookies? If so then add the links to opt-out pages on your site and third-party advertiser websites.
  • How users should contact you if they have any questions or concerns regarding the privacy policy

Check out ThemeLab’s privacy policy as an example. Also check out privacy policy pages for other websites in your industry.

You can add your privacy policy page in WordPress by simply creating a new page and naming it Privacy Policy. Draft your policy by following the examples from other websites or privacy policy templates. Once you are done, save and publish the page.

Adding Link to Your Privacy Policy Page in WordPress

You can add a link to your privacy policy by editing the footer area of your website. If you have a widget area in the footer of your theme, then you can drag and drop a text widget to add a link to your privacy policy.

Alternately, you can also create a new menu by visiting Appearance » Menus. Add links to your about, contact, terms and conditions and privacy policy pages in this menu and then save it.

Creating a menu to use in custom menu widget

Come back to Appearance » Widgets and drag and drop the Custom Menu widgets to your footer sidebar. Select the menu you just created and save your widget.

Adding a custom menu widget containing link to your privacy policy page

There are millions of privacy policies on the internet. It is common for websites to link to their privacy policy in the footer area of their website. Most privacy policies cover the same subjects in their statement. Therefore, by examining other privacy policies, you can create your own statement. You just need to ensure that your own privacy policy correctly references your business and policies.

Adding a Privacy Policy Page Using a Plugin

If manually creating a privacy policy page seems too complicated, then you can use a WordPress plugin to generate it for you.

First thing you need to do is install and acticate the Auto Terms of Service and Privacy Policy plugin (see: how to install a WordPress plugin).

This plugin allows you to put your own details into a modified version of Automattic’s terms and conditions statement and privacy policy statement. Automattic are well known for being the developers of WordPress and owners of popular services such as, Jetpack and VaultPress. Their terms and conditions and private policy statements are released under the Creative Commons Sharealike license, therefore everyone is allowed to use it.

After activating the plugin, you need to go to Settings » Auto TOS & PP to configure the plugin.

Configure Auto Terms and Privacy Policy plugin settings

Simply fill out your company and website information, and then turn on the shortcode. Now simply enter the shortcode [my_privacy_policy] into your privacy policy page to display your auto generated privacy policy.

The ability to insert your privacy policy into any page or post is useful; however, for most website owners a dedicated privacy policy page is sufficient. Therefore, once you have generated a privacy policy page using the plugin, you can copy the statement onto your WordPress page and then uninstall the plugin. This makes it straightforward to apply changes to your privacy policy statement in the future too.

I hope this article helped you make a WordPress privacy policy page.

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About the editorial team

Editorial Team at IsItWp is a team of WordPress experts led by Syed Balkhi.