Are you looking for the best email automation tools to improve your email marketing? By using email marketing automation tools you can take your email marketing campaigns from simple to powerful. This means that you’ll get more out of your email marketing efforts; more opens and clicks, higher engagement, and more conversions. Plus, you’ll save a ton of time by having tools that will do all the work for you. But how do you know which email automation tools are the best for you?
In this article, we’ll go over our picks for the 7 best email automation tools. These email automation tools are easy-to-use, affordable, and come with awesome features to take your email marketing to the next level.
Let’s dive in.
Constant Contact is one of the best email marketing services out there. This popular tool is great for small businesses who are just starting out with email marketing.
Constant Contact makes it super easy to create powerful email marketing campaigns. When you first sign up with Constant Contact, they’ll prompt you to choose the industry you’re in and select your previous level of experience with email marketing. Based on your response, they’ll provide you with promotion ideas and custom content to help you improve your email marketing campaigns. With this email automation tool you also get access to a ton of customizable email templates so you can create great-looking emails in no time.
In addition, their email marketing automation is top notch. With Constant Contact you can automatically send welcome emails to new subscribers, create an automated email series based on the specific actions of your subscribers, segment contacts so you can send more personalized messages, and more.
They provide plenty of support with live chat, email, discussion forums, and documentation. You can try out Constant Contact for a whopping 60 days. After your free trial ends, plans start at only $20 per month.
SendInBlue is another popular email marketing service that’s incredibly easy-to-use for beginners while still allowing you to take your email marketing to the next level.
With SendInBlue you get all the features you want in an email marketing platform including access to their free responsive template gallery, the ability to create clean and professional email newsletters in minutes with their drag and drop builder, 8 automation workflow templates, and more.
SendInBlue also lets you reach your audience with SMS messages as well, which you can purchase credits for separately with no expiration date.
They offer a free plan for unlimited contacts but you can only send 300 emails per day. If you want to upgrade your plan and have no daily sending limit, paid plans start at $25 per month.
Email segmentation is one of the most important aspects of email automation.
It’s the process of breaking your subscribers into smaller groups based on specific criteria such as interests, preferences, shopping behavior, etc. That way you can send emails to a specific segment of subscribers who you think will be more interested in your emails, resulting in improving conversions.
Using OptinMonster is the easiest way to segment your emails automatically. OptinMonster lets you create stunning conversion-optimized optin forms with ease. With its page level targeting feature, you can create targeted email optin forms for specific website visitors, and then automatically add them to the appropriate email segments.
You can get started with OptinMonster for only $9 per month.
MonsterInsights is a WordPress plugin that makes it easy to integrate your website and email marketing campaigns with your Google Analytics account.
After integrating, you can track your website visitors and performance of your email campaigns with Google Analytics.
To track the performance of your emails, you’ll need to generate promotional URLs with the MonsterInsights URL builder. You can then use those URLs in your email newsletter to link to your merchandise on your site.
The best thing is that you’ll get actionable insights into how your emails are performing, so you can make informed decisions to boost your email automation goals.
Besides Analytics, MonsterInsights also lets you connect your site with Google Optimize, the free A/B testing and personalization product by Google. With Google Optimize, you can easily build dynamic landing pages that work.
Without a doubt, landing pages that are tailored to your email campaigns are more likely to convert.
You can get started with MonsterInsights for $99.50 per year.
ConvertKit is another awesome email marketing service that was designed with online creators, such as bloggers, podcasters, and YouTubers, in mind. So, if you want to start a blog for instance, this email automation tool is a great pick for you.
With ConvertKit you can create attractive forms for your website to help turn casual readers into customers, easily send personalized emails to individual subscribers, and much more.
In addition, ConvertKit makes marketing automation easy to understand, even for beginners. You can send well-timed and highly targeted emails automatically using their simple, customizable workflows using “if that, then this” rules. They also have a drag and drop sequence builder so you can easily create personalized automated emails by connecting events, actions, and conditions.
Plans for ConvertKit start at $29 per month for 0-1000 subscribers.
GetResponse is an all-in-one marketing platform you can use to help grow your business. With this email automation tool you can create gorgeous emails in minutes with their 500+ predesigned email templates and use their drag and drop editor to customize it or to create your own. You also have the ability to choose from 5000 licensed Shutterstock images to make your emails eye-catching to your subscribers.
You can also use dynamic content to send highly-personalized emails, automate emails with autoresponders using their drag and drop organizer, target your subscribers with advanced segmentation features, and much more.
Aside from email marketing, with GetResponse you can also build beautiful, high-converting landing pages and host webinars to increase your conversions using their complete webinar marketing solution.
GetResponse provides a ton of support in the form of live chat, phone, email, along with resources such as courses and videos. You can try out GetResponse with their free 30-day trial, no credit card required. Plans start at $15 per month.
ActiveCampaign is an email automation tool that combines email marketing with sales and CRM (customer relationship management).
With their drag and drop email designer, you can build beautiful emails in no time. They also provide segmentation and dynamic content features that allow you customize your message for each subscriber. Plus, ActiveCampaign’s marketing automation features include an automation map so you can easily map out your automations.
You can use their CRM feature to manage all of your contacts in a central platform and automatically update contact details. This tool also boasts messaging features so you can send SMS messages as well as messages directly on your site.
Test out ActiveCampaign for free with their 14-day trial, plans then start at $9 per month for 500 contacts.
We hope that through this list you’ve found the best email automation tools to help you grow your business. If you enjoyed this article, check out our other post on 23 Effective Tips to Get More Email Subscribers Today.