Do you want to create a high-converting landing page? Using a WordPress landing page plugin is the best choice available because it’s easy and, well, perfect. No matter what level of technical skills you have, you can instantly learn how to use a landing page plugin and build a page the way you want.
In this article, we’ll compare some of the best WordPress landing page plugins to help you identify which one is the perfect fit for your needs.
The Importance of a WordPress Landing Page Plugin
First of all, let’s discuss what a landing page is. In simple terms, it’s a webpage (usually a single page) where you want your target audience to land, see your content, and take a certain action like buying a product, subscribing to your list, etc.
Landing pages help you showcase and highlight one specific product or service in an attractive manner. Well-designed landing pages attract users’ attention quickly and prompt them to take an action you want them to do. In most cases, landing pages serve as conversion machines.
So, how do you create a landing page?
That’s when you need a WordPress landing page plugin. With a landing page plugin, you can easily create high-converting landing pages even if you’re not tech savvy. Most landing page plugins offer drag and drop interfaces to build a page along with plenty of pre-designed templates to choose from.
Moreover, most of these plugins offer landing page elements and content blocks like Call to Action (CTA) buttons, forms, headings, featured images, videos, links etc. so that you can create high-converting landing pages in no time.
Do You Really Need a Landing Page Plugin?
Building a landing page allows you to narrow down your visitors’ focus to the campaign you’re promoting, so as to increase conversions such as signing up for your newsletter, purchasing your new product, etc.
A landing page may be a great choice for you if you’re acquiring leads from external sources such as a paid campaign, newsletter promotion, referral sources, etc.
But if you want to convert your existing website visitors who happen to be on your site for any reason, such as reading a blog post, then you might want to use a 2-step optin rather than a landing page.
A 2-step optin is a campaign that enables you to turn any image or link into a popup. When a visitor clicks on a link, there’s a popup asking them to subscribe or buy.
Since the popup appears on the same page, it eliminates the natural drop-off that usually happens when visitors are directed to another landing page to complete an action.
OptinMonster is the best lead generation tool as it lets you create dozens of campaigns, including a 2-step optin, quickly and easily. You can create visually-appealing optin forms with the drag and drop builder.
The best thing is, you can use OptinMonster alongside a landing page plugin to increase your conversions even further.
Read our complete OptinMonster review.
Beaver Builder is probably the best WordPress page builder plugin for creating WordPress landing pages easily without any coding. It provides a simple drag and drop interface where you can build a webpage by mixing and matching content blocks, widgets, and advanced elements.
It comes with dozens of stunning landing page templates so that you don’t always have to start from scratch. You can pick from an attention-grabbing landing page template, add content, and publish a brand new page. Easy-peasy!
Moreover, you can save your own designs as templates and reuse them across your site or export them to use on a different site.
Using the Beaver Builder plugin is really easy as it comes with a front-end inline editor. The editor lets you tweak all the elements with real-time live previews by directly clicking on the element. If you want to change your landing page heading, you can click on it and directly type into it.
Beaver Builder is compatible with any WordPress theme. It’s available as both a WordPress theme and as a plugin.
Read our complete Beaver Builder review.
Elementor is yet another popular WordPress page builder for creating any type of web page, including landing pages. It is available in both free and premium versions, so you can try the free version out fully before purchasing the premium version.
It features a fast and beginner-friendly live editing interface for building pages. You can use Elementor’s drag and drop elements as well as default WordPress widgets.
In addition, it has over 300 beautifully-designed templates that are suitable for landing pages in any niche. You can choose a template, quickly replace the content with your original content, and publish it. Furthermore, you can save your designs as templates and use them across your site as well as on other sites.
Elementor features responsive design controls to create your landing pages for desktops, tablets, and mobile devices separately. With this feature, You can choose what and how a page should appear on different devices.
The Divi Builder is a powerful WordPress page builder by Elegant Themes. The builder is shipped with the bulk of their most popular WordPress themes. It’s also compatible with any other themes and plugins.
The plugin offers endless design possibilities and comes with one of the best user-friendly editing interfaces. It allows you to build any type of design you can image using its simple drag and drop editing interface.
Divi Builder comes with over 20 beautiful landing page templates, designed by the professional Elegant Themes designers. You can use one of these templates to build your landing page instantly, as it only requires replacing the demo content with your own.
The plugin features 46 finely-crafted content modules which are the website building blocks. You can drag and drop these modules, arrange them per your needs, and also customize them entirely. You can fully control the overall page design without touching a single line of code.
Leadpages is an amazing WordPress plugin that enables you to create high-converting landing pages in no time without any code. It has a simple, user-friendly drag and drop interface for building and customizing landing pages.
The plugin features 150+ expertly-designed landing page templates targeted at different industries. With such an extensive package of templates, it’s rare you won’t find a template that matches what you’ve envisioned in your mind.
Leadpages is more of a lead generation software than a simple landing page builder. There are templates designed for different campaigns like an ebook, lead capture, optin, promotional, product landing page, etc. Select a template for the campaign you want to run and start customizing your template.
Moreover, Leadpages features instant Facebook ad builder, A/B testing, marketing tool integrations, and more to help you grow boldly and steadily.
OptimizePress is another powerful solution for building optimized WordPress landing pages. It is available as both a theme and a plugin. You can build and edit your pages in real-time with their LiveEditor system and grow your business faster.
It’s fully-responsive and mobile-ready so all your landing pages will automatically sync with any device. It has over 30 pre-made templates to give you an instant head start. Simply edit the text, and other content elements, add extra elements from the Element browser, and design your beautiful landing page. Easy as that.
OptimizePress has over 40 custom elements to add different functionalities to your page. You can explore the customization options for each element to the fullest as they are highly flexible.
In addition, OptimizePress also lets you build membership sites without requiring any extra plugins. You can protect your content, create and sell memberships, and accept payments easily.
Coming Soon Pro by SeedProd is a great solution for creating coming soon pages and maintenance mode landing pages. It has powerful options for building an attention-grabbing under construction page and captures leads before your fully-developed site goes live.
It features a countdown timer, beautiful subscription forms, social sharing, referral tracking, etc. Moreover, it has deep integration with all the major email marketing providers so that building an email list is simple.
It provides a real-time page builder for creating and editing pages. However, it’s not a front-end builder like the plugins mentioned above.
The plugin offers some useful addons like a landing pages addon, Unsplash.com addon, multilingual addon, etc. You can build beautiful landing pages using the addons and the available themes.
WordPress Landing Pages is a free solution for creating landing pages to turn your website visitors into subscribers and customers. Designed with inbound marketing practices in mind, the plugin provides you with options to convert more leads from the traffic you attract.
The plugin features a live page builder so that you can see changes immediately as you make them. The core plugin is shipped with only a few templates. You can simply choose a template and then customize it.
the plugin also lets you monitor and track conversion rates. In addition, you can create landing pages, clone them, and run A/B split tests.
If you want to add more features and functionalities, there are premium addons available.
Get started with WordPress Landing Pages today.
Choosing the Best WordPress Landing Page Plugin
All 7 of these plugins are great with their specific sets of features. However, if you need to single out one as the best, then Beaver Builder is the one to go for.
Beaver Builder provides you with dozens of beautifully-crafted landing page templates and an easy-to-use interface for customizing them. It also works with any theme and plugins, so you don’t have to worry about redesigning your entire website just to get it to work.
If you enjoyed this article, you might also want to check out the best lead generation plugins for WordPress.