OptimizePress Review 2024: What Is OptimizePress and Is It Worth It?

Are you looking for a WordPress marketing and page builder plugin? Do you want to know if OptimizePress is the right choice for your website?

OptimizePress is a popular WordPress landing page builder plugin. It’s made specifically for digital agencies, online experts, eCommerce stores, and small businesses to create landing pages easily.

OptimizePress review

In this OptimizePress review, we’ll go over the features, pricing, and other factors to determine whether OptimizePress offers everything you need to design landing pages in WordPress that can help boost your sales and revenue.

We’ll be reviewing the OptimizePress plugin in-depth, so we’ve created a table of contents for you to make it easier to navigate this post. Feel free to skip to the section that interests you the most.

Without further delay, let’s dive into the OptimizePress review.

OptimizePress Overview

OptimizePress website

OptimizePress is a multipurpose WordPress marketing plugin. It offers several tools for landing pages, optin campaigns, workflows, sales funnels, split testing, and more.

It comes with hundreds of landing page templates designed for different business purposes including webinars, email confirmations, thank you messages, events, video sales, product launches, and so on.

You can also integrate popular email marketing services with OptimizePress. That way you can build your email list and communicate with your subscribers through automated email series.

Aside from this, here are some of the highlights for OptimizePress:

  • Landing page visual builder
  • Stripe payment integration
  • High-converting sales page templates
  • Marketing and sales funnels
  • eCommerce compatibility
  • Coming soon pages
  • Powerful analytics and stats

OptimizePress seamlessly works with all top WordPress themes to ensure complete compatibility with your website.

As for support, they provide email support to get you on board with the landing page plugin.

The OptimizePress pricing starts at $129 per year for a single site license. This includes basic features of the plugin and a built-in WordPress theme to launch your pages right away.

Other premium plans offer more features, companion plugins, and premium template collections. You can also use their Agency plan to build client sites and design marketing funnels for your customers.

That’s OptimizePress in brief. Let’s jump into the details and discuss OptimizePress features one by one.

OptimizePress Features

OptimizePress is well-known for its variety of features and marketing tools. These tools allow you to set up beautiful and professional pages in WordPress with little to no effort.

Let’s explore OptimizePress features to see if it’s the right fit for your business.

1. Landing Pages

OptimizePress offers dozens of conversion-optimized landing page templates built for lead generation. These pages are fast in performance and rank quickly on search engine results.

Create landing page

It has a built-in OptimizeBuilder tool to customize your page templates using an intuitive visual editor. With point and click tools, you can edit text, font styling, colors, and more.

Inline editor

All page templates are fully responsive and follow the standards of any screen size to ensure no error on smart devices.

OptimizePress also lets you add optin forms to your landing pages. This helps collect more user data and leads from your pages, and you can use this information to connect with users.

It comes with 2-step optin forms and boxes that help increase the flow of leads on your landing pages.

2. Premium Templates

OptimizePress comes with hundreds of premium page templates for different business categories and niches. These pages are ready-to-use with fewer to no customizations.

Page templates

There’s a page template for every business that can help get new user signups and build an email list quickly. You can use the OptimizeBuilder for easy customization without editing any code.

Each page template is complete with text, images, buttons, sections, and everything else it needs to give your site a professional look.

3. Page Builder Resources

The OptimizeBuilder is a powerful page builder with a visual builder experience. This means you can drag and drop elements and use the inline editor to customize your page.

Moreover, you get custom fonts, color schemes, millions of royalty-free images, hover effects for buttons and text, thousands of premium icons, and so on.

The OptimizePress page builder also offers built-in elements, modules, and sections. You can add columns and rows to organize your page content.

It also helps improve the readability and layout of the page.

Page builder elements

Some of the popular OptimizePress premium elements include:

  • Headline
  • Paragraph
  • Image/Video
  • Social icons
  • Rating
  • Horizontal line
  • Progress bar
  • Evergreen countdown timer
  • And much more

It also lets you add global page elements to quickly make changes and apply them across all your pages.

4. Marketing Funnels

Marketing and sales funnels are a process for your users to go through before they become customers. So this is an essential feature for any business to understand the customers’ journey and improve the lead generation process.

Marketing funnels

OptimizePress comes with a WordPress funnel builder plugin. It offers multiple built-in marketing funnels for different business niches, customer journey types, and more.

Here are some of the OptimizePress marketing funnel types:

  • Book launch funnel
  • Product launch funnel
  • Application funnels
  • Lead magnet funnels
  • Newsletter funnels
  • Coupon funnels
  • And more

Among other benefits, the marketing funnels help collect email addresses from customers. You can offer a free digital gift to welcome new potential leads and build a long-lasting relationship.

The setup is simple and quick. You get ready-made templates that match your business or niche.

You can also use the OptimizePress page builder with all its elements and features to customize your marketing funnel landing page. And there are plenty of options to add colors and images.

With these custom funnels, your website will be set up for higher conversions.

5. Email and CRM Integrations

OptimizePress integrates with dozens of premium email marketing and CRM software. It automatically manages your incoming leads by putting them into proper lists and campaigns.

You can integrate the OptimizePress plugin with your favorite email marketing services, including Constant Contact, Mailchimp, Drip, ConvertKit, ActiveCampaign, and more. It also fully integrates with the FluentCRM WordPress plugin to add more customer relationship features.

OptimizePress lets you embed video content in your landing pages. It supports popular video hosting websites including Wistia, Vimeo, and YouTube.

6. Checkout Plugin

OptimizePress tools also come with a powerful and robust OptimizeCheckouts plugin. It’s a Stripe payment solution to sell your products and services on your landing pages.

Funnel overview

It provides custom checkout forms and fully integrates with your sales funnels to provide customers with the ultimate solution. The best part is that all these OptimizePress tools work as a single unit, ensuring you get everything in the same dashboard.

You get multiple checkout page templates and designs, order bumps, upsells and downsells, coupons, discounts, digital downloads, and more. It also automatically collects and calculates VAT taxes for EU customers.

Order bump

OptimizePress doesn’t charge any transaction fee. It accepts major credit cards with Stripe to securely process payments. It will also show sales stats right inside your WordPress dashboard. 

OptimizePress Pricing

OptimizePress offers three premium pricing plans:

  1. Builder – $129 per year for a single personal website
  2. Suite – $199 per year for 1 website
  3. Suite Pro – $399 per year for up to 5 websites
optimizepress pricing

The Builder plan is designed for startups and small businesses. It comes with OptimizeBuilder, unlimited pages, premium integrations, page templates, and more.

The OptimizePress Suite is built for large businesses handling multiple websites. This plan includes all major OptimizePress tools, including funnels library, checkout plugin, split testing, and so on.

With their top-tier Suite Pro plan, you can build marketing campaigns and sales funnels for your customers. This plan is perfect for marketing agencies with multiple clients. Among other features, it also comes with premium template collections.

There’s no OptimizePress free plan or a free trial, which means you’ll need to purchase the plugin even if you want to test it for your website. However, they offer a 30-day money-back guarantee, so you can ask for a full refund if you don’t like the plugin.

OptimizePress Alternatives

OptimizePress is a premium WordPress plugin and a complete marketing solution for any business. It comes with several tools to create landing pages, launch sales funnels, sell products and services, and collect online payments from customers.

With all these benefits, it’s an expensive platform and bloated with features. It can be overwhelming for someone starting a new business or running a small agency.

Luckily, many OptimizePress alternatives are on the market with the right features and better pricing plans.

Let’s take a look:

1. SeedProd


SeedProd is the most popular and beginner-friendly WordPress landing page builder plugin. It comes with a drag and drop builder, custom page templates, page blocks, easy setup, and powerful integrations.

We recommend SeedProd plugin without a doubt. It’s the plugin that we use to make pages on our websites.

SeedProd has a built-in coming soon page, maintenance mode page, login page, error page, and other pages. You can activate these pages with a single click.

When it comes to pricing, you can find the free SeedProd plugin on the WordPress.org repository. Premium plans start at $39.50 per year.

Here’s our complete SeedProd review to find more information. This review explains all features, pricing, and more.

2. OptinMonster


OptinMonster is the best conversion optimization plugin for WordPress. It lets you create welcome mats and fullscreen campaigns to boost conversions and leads.

Added to that, you can also make all kinds of marketing campaigns like popups, slideins, floating bars, coupon wheels, and more.

OptinMonster is easy to use as there are readymade templates and powerful targeting rules that you can add with just a click. For instance, there’s Exit-Intent® technology to convert your abandoning website visitors into customers. This is tested on several platforms, and we also use it on our website.

Other options include geolocation, inactivity sensor, and page-level targeting, and that’s just to name a few.

Other notable OptinMonster features include MonsterSounds™, advanced email integrations, analytics, and more.

OptinMonster is a premium plugin and plans start at $9 per month.

For more details, you should check out our OptinMonster review. This review gives you information on features, pricing, and setup.

Verdict: Is OptimizePress the Best Landing Page Builder for WordPress?

OptimizePress is your one-stop solution for creating landing pages, marketing campaigns, and selling products online. It lets you promote your business to the right users and boost your conversions.

Here are some of the OptimizePress highlights from this review:

  1. Landing page and marketing funnels builder to promote your business
  2. Several page builder resources and global elements for beginners
  3. Hundreds of page templates and a premium template collection
  4. Powerful email marketing and CRM integrations to build email lists
  5. Stripe checkout and payment plugin to accept online payments without any transaction fee

These features make OptimizePress a choice for many businesses and agencies. However, it’s a bit expensive for small businesses with limited budgets.

Since we shared OptimizePress alternatives, it’s easy for you to compare these WordPress plugins and choose the best solution for your business.

Once you have the right WordPress page builder plugin, you’ll want to see our following guides:

These articles will further help you improve your landing pages and convert more users.

That’s it. We hope this OptimizePress review helped you decide if it’s the right landing page builder plugin for your WordPress website. Here’s our star rating of the OptimizePress plugin based on what it has to offer:

Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Ease of Use
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
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