Do you want to make a high-converting squeeze page?
A squeeze page is a modern way to maximize your conversions. It helps engage with your website visitors and encourages them to sign up for your email list.
You can use this email list to design a marketing campaign and increase your sales.
In this article, we’ll show you how to make a high-converting squeeze page in WordPress.
But first, let’s get crystal clear on what a squeeze page is and why it’s such an effective tool.
What’s a Squeeze Page?
A squeeze page is similar to a landing page that helps build your email list.
However, the clear difference between a squeeze page and a landing page is that a squeeze page offers some reward in return for a user to submit their email address.
On the other hand, a landing page helps promote your product or service. Additionally, it can ask for an email address from users.
The entire idea of a squeeze page is to display an offer that a user can’t resist and subscribe to your email list.
You can make a squeeze page to get users’ information, including name, email address, and more. And then offer them an ebook, podcast, webinar access, free delivery, or any type of lead magnet that your audience won’t be able to refuse.
Here’s what you can add in a squeeze page to make it effective and high-converting:
- A clear message about the gift and its benefits
- Visual display of the gift or offer
- Subscription form with minimal fields
- A call-to-action (CTA) button
- User testimonials or reviews as a social proof
Now let’s create a high-converting squeeze page for your WordPress website.
Ready? Here we go.
Make a High-Converting Squeeze Page in WordPress
Making a professional squeeze page requires a lot of work. However, you can avoid the hassle by using a WordPress landing page builder plugin like SeedProd.
SeedProd is the best and most popular WordPress landing page builder plugin on the market. It lets you create premium landing pages and squeeze pages without editing any code.
It comes with a drag and drop page builder, hundreds of landing page templates, and advanced blocks to design your pages like a pro.
SeedProd also integrates with popular email marketing services like Constant Contact to add more features to your squeeze page.
Even with so many features, it doesn’t affect your website speed. SeedProd ensures best practices to increase your leads and conversions while not bloating your site with too much code.
Now let’s look step-by-step at how you can create a high-converting squeeze page.
Step 1. Install and Activate the SeedProd Plugin
The first thing you need to do is to install and activate the SeedProd plugin.
For more details, you should check out our guide on how to install a WordPress plugin.
Upon activation, you need to enter the license key to verify your account.
You can find the license key in your SeedProd account.
Click on the Verify Key button, and you’ll see a success message.
Now the SeedProd plugin is activated, and you can create your squeeze page.
Step 2. Add a New Squeeze Page
You should go to the SeedProd dashboard in your WordPress admin menu.
It shows a few built-in landing page templates, including the coming soon page, maintenance mode page, custom login page, and a 404 error page.
But since you want to create a squeeze page, you can scroll down and click on the Add New Landing Page button.
A new page will open where you can find hundreds of SeedProd page templates. It comes with multiple filters and a search bar to quickly find what you’re looking for on your website.
For a squeeze page, you should click on the Lead Squeeze filter.
Now it’ll only show the squeeze landing pages. You can select the best template that matches your needs.
Move your mouse over a template and click on the checkmark icon.
A popup will open where you need to enter a name and URL for your new squeeze page. Click on the Save and Start Editing the Page button to continue.
This will launch the SeedProd drag and drop builder.
Step 3. Add Custom Blocks and Content to Your Squeeze Page
The visual page builder makes it easy for you to add content and advanced features to your squeeze page.
You can edit the squeeze page in real-time with a preview on the right side and blocks/tools on the left side of the screen.
The SeedProd builder offers standard and advanced blocks.
Standard blocks include text, heading, list, button, image, video, columns, and more.
On the other hand, advanced blocks include giveaway contest, contact form, optin form, countdown timer, ratings, progress bar, and so on.
In the SeedProd builder, you can drag and drop a block from the left side to your squeeze page on the right side.
This will add the feature you need to your squeeze landing page.
After adding a block to the right side, you can click on it, and it’ll open the editing options on the left side of the screen.
For example, we added the icon block. It lets you change the icon image, align the image, and more in the settings.
You can also edit the built-in blocks that come with the squeeze page template. Click on any text or image to edit it.
Once you’re done, click on the Save button to store your changes.
Step 4. Customize Global Settings for Your Squeeze Page
On the bottom left side, you’ll find a wheel sign that lets you edit global settings for your page.
The global settings include fonts, colors, background, and custom CSS.
Click on the Colors tab. This lets you change the color for headers, text, buttons, background, and more.
Now you can click on the Background tab. Here you can add a solid, gradient, or image background to your squeeze page. It also lets you change the background image, manage the background position, manage the content position, and more.
After you’re finished editing the global settings, don’t forget to click on the Save button from the top right corner.
Step 5. Connect an Email Marketing Service
As you already know, a squeeze page’s main and most important purpose is to build an email list. So, you need to connect an email marketing service with your squeeze page.
Luckily, SeedProd integrates with all popular email solutions on the web.
You can visit the Connect tab from the top navigational menu.
It will show the list of all email marketing services. Click on any service and then click on the Connect New Account button.
Once connected, click on the Save button on the SeedProd builder.
Step 6. Manage Squeeze Page Settings
Now you should click on the Page Settings option from the top navigation menu.
These settings include the page title, page URL, page status, and more.
You can also switch tabs on the left side to manage your page’s SEO and Analytics settings. SeedProd is fully compatible with All in One SEO and MonsterInsights to manage these settings within WordPress.
The Scripts section will let you add custom scripts for your squeeze page.
This option is best for professional WordPress developers to further customize the page settings.
Click on the green Save button from the top right corner of your screen.
Step 7. Publish and Display the Squeeze Page in WordPress
Once you’re satisfied with the look of your squeeze page, you can publish and display it in WordPress.
You need to click on the arrow icon next to the green Save button and then click on the Publish option.
A popup will open where you need to click on the See Live Page button to view your squeeze page in action.
It’ll look the same as it appears in the preview section of the SeedProd builder. The squeeze page is fully responsive and fits perfectly to any screen size or device.
Wasn’t that easy? You now have a fully functional and high-converting squeeze page set up on your site.
We hope this article has helped you learn how to create a squeeze page in WordPress.
You may also want to check out our guide on how to build a sales page in WordPress.
Unlike squeeze pages, a sales page may not collect email addresses, and it’s fully focused on selling your products and services.