Do you want to create a webinar landing page in WordPress?
A webinar landing page helps prepare an audience for your digital conference, online seminar, lecture, or presentation. This page focuses on getting new sign-ups and engaging potential users to increase your webinar attendees.
In this article, we’ll show you how to create a webinar landing page that converts.
What Is a Webinar Landing Page?
A webinar landing page is a dedicated page on your website built to register new users for your webinar.
You can launch the webinar page a few weeks before the digital event and engage users with regular updates.
It helps sort the right audience that will be interested in your web conference. These users will be more likely to interact with and listen to your webinar.
Or, in some cases, webinars might be sponsored. A dedicated landing page gives you the opportunity to share your sponsor’s details to build a stronger relationship with them. You can also promote your products and services to the right users who may convert after the webinar.
Here’s what you should add to your webinar landing page to achieve your goal:
- Heading / Main Topic: You need to display the topic of the webinar in a bold and clear style at the top of the page. This is where the user will start taking an interest in your webinar landing page.
- Webinar’s Agenda: Explain what you’ll share in the webinar with bullet points. This will help users understand what it’s about and what to expect from the webinar.
- Video Message: Add a teaser video to share the benefits of the webinar for attendees. This should be a small video message to convince users that the webinar is worth it.
- Sign-up Form: You should add a simple registration form for users to share their information. This will allow you to connect with your audience and send regular notifications about the webinar time, topics, and more.
- Testimonials: You can include real user testimonials from your previous webinars. This works as social proof for new customers to sign up for your webinar.
These are the basic elements to add to your webinar landing page. Let’s take a look at the steps below to create the webinar page in WordPress.
Creating a Webinar Landing Page
Manually creating a webinar landing page will take hours. We recommend using SeedProd, the best and most popular landing page builder plugin WordPress.
SeedProd comes with built-in webinar landing page templates. It has a drag and drop page builder that lets you customize the webinar page without editing any code.
The page builder is user-friendly, and you don’t need to hire a professional developer to launch your webinar landing page.
Sounds easy, right? The good news is that it is! Now let’s show you how to set up a webinar landing page in under 5 minutes.
Step 1. Install and Activate the SeedProd Plugin
The first thing you need to do is to install and activate the SeedProd plugin.
For more details, you should check out our guide on how to install a WordPress plugin.
Upon activation, you need to visit the SeedProd » Settings page in your WordPress admin area. Here you need to enter your license key.
You can find the license key on your account on SeedProd’s website.
Click on the Verify Key button and move to the next step.
Step 2. Add a New Webinar Landing Page
After successful verification, you need to visit SeedProd » Pages in your WordPress admin area.
It shows the built-in SeedProd page templates, including the coming soon page, maintenance mode page, login page, and a custom 404 error page.
For a webinar landing page, you should scroll down and click on the Add New Landing Page button.
SeedProd has hundreds of ready-made templates for different landing page needs. You can click on the Webinar filter to see the specific webinar landing pages.
You can move your mouse over a template and click on the tick button to select it.
A popup will open where you need to enter the name and URL for your webinar landing page.
Click on the Save and Start Editing the Page button to continue.
Step 3. Design Your Webinar Landing Page
Next, you’ll see the SeedProd drag and drop page builder with the template that you selected.
You can see the template preview on the right side and editing tools on the left side of the screen.
SeedProd gives you access to standard and advanced blocks. The standard blocks include the heading, text, image, list, button, column, and more.
The advanced blocks include the giveaway, contact form, optin form, countdown timer, social sharing, progress bar, testimonials, and so on.
You can drag and drop a block from the left side to your webinar landing page on the right side.
SeedProd has point-and-click tools to customize the landing page. You can click anywhere in the landing page preview section to see editing options on the left side of the screen.
You can also click on any text on the landing page preview and add your content in real-time.
Once you’re done adding blocks to your webinar landing page, click on the Save button from the top right corner of the screen.
Step 4. Edit Global Settings for Your Webinar Landing Page
Now you can click on the wheel icon at the bottom left corner to manage the global settings of your webinar landing page. These settings include fonts, colors, background, and custom CSS.
You can start with the Fonts option. This includes header font, body text font, and built-in font themes to change the text style of your landing page.
Next, you can click on the Colors tab. It lets you change the color for your headers, text, buttons, links, and background.
It also offers built-in color palettes to change the color theme of your page template.
In the Background settings, you can choose background style, background color, background image, content position, and more.
SeedProd allows you to enable video background and background slideshow. You’ll need to upload the video or images for this feature to work properly on the landing page.
Click on the Save button to store these settings.
Step 5. Connect an Email Marketing Service
Next, you need to click on the Connect tab from the top navigation menu.
It’ll display all popular email services, including Constant Contact, AWeber, Drip, and more.
You can click on your email service provider (ESP) and then on the Connect New Account button to integrate it with your webinar landing page.
After successfully connecting your ESP, don’t forget to click on the Save button.
Step 6. Customize Webinar Landing Page Settings
Now you can visit the Page Settings tab from the top navigation menu.
In the General settings, you can change the page title, page URL, page status, and more. You can also show/hide the SeedProd link on your landing page.
Moreover, it includes SEO and Analytics settings. You can use the popular WordPress plugins like All-in-One-SEO and MonsterInsights to manage these settings.
Once you’re fully satisfied with the page settings, click on the Save button, and your webinar landing page is ready.
Step 7. Publish and Display Your Webinar Landing Page
To publish your page, you need to click on the down icon next to the green Save button and click on the Publish option.
A popup will open where you need to click on the See Live Page button to see your webinar landing page in action.
You can customize your webinar landing page to add or remove items anytime, even after publishing it.
And that’s all for today! We hope this article has helped you learn how to create a webinar landing page that converts.
You may also want to check out our guide on the best webinar marketing tools and software.
This will further help promote your webinar and get more audiences registered for your conference or presentation!