Are you looking for the best mailing list plugins for your WordPress site?
For anyone wanting to grow their brand or boost their online presence, it’s essential to build an email list full of engaged subscribers.
But a huge part of successfully gaining subscribers is using the right tools for your needs. It’s important to choose the best mailing list plugin for your website to ensure the best results. In this article, we’re going to break down and compare the best on the market so you can make the best decision for your needs.
But first, let’s look at some of the reasons you need a mailing list plugin for your WordPress website.
Why Use a Mailing List Plugin on Your WordPress Site?
There are many benefits to adding a mailing list plugin to your site.
1. Keep in Touch With Site Visitors
Once someone visits your website, it’s crucial to collect their information right away so you have a chance to interact with them again. The more familiar they are with your business, the more they’ll engage with it. Email is a great way to connect with your site visitors, learn what they want, and keep them coming back.
2. Receive User Insights
Through email marketing, there’s endless data you can collect as you get to know your target audience better. When you know your customers, you can create campaigns, newsletters, products, and content that cater to their needs.
You can learn what encourages their engagement with your business and what turns them away to create a user experience they’re sure to enjoy.
3. Boost Conversions and Sales
Whether you want to increase click-through rates to your website or boost sales, creating a solid email list gives users more opportunities to interact with your brand. Popping up in their inbox is a direct way of communicating with them, improving your lead generation strategy, introducing them to new products, guiding them to landing pages, and much more.
Now that we know the benefits of using a mailing plugin on your website, let’s look at the top choices available so you can pick the best one for your needs.
Best Mailing List Plugins for WordPress
OptinMonster is a powerful lead generation plugin designed to increase email signups and create loyal subscribers. Its different types of optin campaigns are used to captivate your site visitors enough to collect their email addresses and grab their attention.
With OptinMonster, it’s easy to create optimized optin forms of any campaign type, including lightbox, floating bar, sidebar, slide-in scroll boxes, and more. It comes with premade templates and a drag-and-drop builder that’s easy for beginners and experts alike to use. With tons of customization capabilities, you can create your forms to match your branding and appeal to your audience.
You can create personalized campaigns targeted to specific users for the best results. Its targeting options include page-level, geo-location, onsite, cookie, and more.
OptinMonster also seamlessly integrates with many popular plugins and platforms, so it’s easy to add to your WordPress site. Some of these include Mailchimp, Drip, Salesforce, HubSpot, AWeber, and more.
WPForms is a drag-and-drop form builder trusted by more than 4,000,000 website owners. With WPForms, it’s easy to build customizable, responsive forms that grow your email list.
WPForms comes with pre-built form templates so anyone can create beautiful forms that attract attention. Its smart conditional logic allows you to collect the most relevant information by showing and hiding fields, offering payment choices, and subscribing to newsletters based on user submissions.
This plugin also offers multi-page forms, spam protection, instant notifications, entry management, and so much more. That way, you can convert more visitors to subscribers.
Additionally, this plugin integrates with popular platforms and software including Stripe, PayPal, AWeber, ActiveCampaign, and more.
Constant Contact is ane mail marketing software that lets you launch campaigns, send emails, market products, and build your website from one easy-to-use platform.
Constant Contact integrates with most popular plugins and platforms, including Salesforce, Quickbooks, Outlook, Eventbrite, and more.
Constant Contact comes with an email editor that lets you customize your newsletters and emails however you’d like. Choose from 100+ premade templates that are both functional and flexible. It’s easy to match your branding with this plugin and pick from categories like event invitations, holidays, announcements, and more.
This platform also comes with marketing automation capabilities so you have more control over your email content. You can send targeted emails to specific subscribers to show them relevant products and content they’re likely to take interest in.
AWeber is an email marketing tool that comes with several powerful features you might find useful for your site’s needs.
AWeber lets you create emails, landing pages, push notifications, and more to connect with your audience. It comes with a drag-and-drop builder that lets you create customized emails in minutes without needing to know a single line of code. Its email templates are beautiful, and it’s easy to match your existing branding with its options.
AWeber also comes with email segmentation so you can target specific users for certain campaigns for a higher conversion rate. You can use custom fields and tags to create dynamic subscriber segments and send personalized content to your subscribers.
This tool also comes with powerful automation features that allow you to send emails at the right time automatically, so you don’t have to work manually each time you send out an email.
ConvertKit is an email marketing service that helps you build and manage your email list from one platform.
With ConvertKit, you can create optimized optin forms with responsive templates and customization options. It comes with unlimited signup forms, lead magnet delivery, GDPR compliance, custom fields, and more.
ConvertKit comes with email templates, inline styling options, high deliverability rates, and landing pages. You can organize all of your subscribers with one list using tags and segments to properly target them.
The email designer also helps you create beautiful newsletters and email content that catch your subscribers’ attention and encourages them to engage with your brand. It’s easy to add images, videos, and graphics to your emails as well as personalize their fonts, colors, alignments, dividers, and more.
Some of its integrations include Zapier, Crowdcast, Teachable, LeadsTunnel, GrowSurf, and many more.
Bloom is a mailing list and lead generation plugin for WordPress. It’s by Elegant Themes and allows you to build a solid email list from your website.
Bloom lets you create different popups to encourage email signups and increase the number of subscribers you have. Its form options include inline, content lockers, slide-ins, popups, and more.
Bloom comes with 100+ premade templates that are easy to customize to your liking and match your existing branding. Its simple editor makes it easy (even for those with no design experience) to create beautiful popups that convert visitors into subscribers. However, it doesn’t come with a drag-and-drop builder which might not appeal to some beginners.
Add triggers to your popups so they appear to visitors at the right time. It’s fully responsive and suitable for all devices, so it looks beautiful no matter what.
This plugin also integrates with popular software like Mailchimp, ConvertKit, Constant Contact, MailPoet, Salesforce, AWeber, GetResponse, and more.
Newsletter is a newsletter and email marketing software that helps you turn your site visitors into subscribers straight from your WordPress dashboard.
Newsletter comes with a drag-and-drop builder that’s easy to use. You can customize your newsletters and email content to match your brand aesthetic and fit your theme. You get unlimited subscribers with statistics and unlimited newsletters with tracking.
Newsletter comes with SMTP support so you don’t have to worry about a bandwidth limit. Its visual composer lets you create beautiful, sleek layouts that entice your site visitors.
Newsletter has powerful integrations including WooComerce, Contact Form 7, SendGrid, Google Analytics, Spark Post, and more.
Sendinblue is a simple email marketing solution that lets you create signup forms and email content to improve your lead generation.
Sendinblue lets you create attention-grabbing forms with its easy-to-use drag-and-drop builder. Customize any element of your signup form you’d like, including colors, images, and text. Place forms anywhere you’d like on your website, such as emails, landing pages, social media profiles, and more.
With Sendinblue, you can also take advantage of marketing automation to control when and who receives your emails. Its automation workflows make it easy to connect to email subscribers while doing little to nothing. It has a high deliverability rate to ensure your emails always make it to subscribers’ inboxes.
And there you have it! These are the best mailing plugins you can use for your WordPress website.
We hope you enjoyed this article. If so, feel free to check out our list of resources on the top WordPress plugins.
That post breaks down the best plugins on the market so you can choose the right ones for your WordPress site.