Are you looking for the best lead capture tools for your WordPress site?
Lead capture tools, or lead generation tools, help your business generate qualified leads so you have relevant, targeted customer information. And when you use the right ones, it can drastically improve your conversions, boost sales, and much more.
In this article, we’re going to compare the best lead capture tools on the market for WordPress. But first, let’s look at why these tools are helpful for your site.
Why Use a Lead Capture Tool on Your WordPress Site?
There are a lot of reasons you’d want to use a lead capture tool on your website. Here are the top 3:
1. Collect Customer Data
To get to know your audience and continue improving your marketing strategy, it’s important to consistently collect user data. The information you get through lead capture tools helps you know more about your target market so you can give them what they want.
2. Convert Visitors into Customers
When you have users’ contact information, you can send them campaigns and marketing messages they’re interested in. As a result, this boosts sales and builds your customer base with high-quality leads.
3. Boost Conversions
By sending your audience targeted content and campaigns, you’re able to navigate them to your website and increase engagement. The more customers you send to your site, the more conversions you’ll make.
Now that we know the benefits of using a lead capture plugin on your website, let’s look at the top choices currently available for WordPress.
OptinMonster helps you create stunning lead capture forms and popups that convert visitors into customers. It comes with prebuilt templates and uses a simple drag-and-drop editor so anyone can take advantage of their features.
Choose from different campaign types like lightbox popups, floating bars, slide-in scroll boxes, sidebar forms, fullscreen welcome mats, and more. This tool also allows you to track users’ behavior to display the right campaign in the right places, at the right times, and to just the right people.
OptinMonster comes with Exit-Intent® technology built to convert abandoning site visitors into subscribers and paying customers. It sends users targeted messages to grab their attention and improve user engagement.
WPForms is the best contact form plugin for WordPress. It helps you create all kinds of online forms for your site to capture your leads’ information.
WPForms has a drag-and-drop builder that’s easy to use and comes with 1,200+ pre-built templates. You don’t need to know any coding to use WPForms or to build/make changes to your forms. It’s 100% responsive and looks great on any device.
Some of the forms you can create include newsletters, surveys, online events, registration, contest entries, content downloads, and more. Its Smart Conditional Logic feature lets you customize your forms to show or hide specific fields, offer payment options, and subscribe to newsletters.
WPForms integrates with popular email marketing software, payment gateways, and CRM providers, so it works seamlessly on your site. Some of these include Mailchimp, PayPal, Stripe, Constant Contact, AWeber, GetResponse, and more.
SeedProd is the best landing page builder for WordPress. It’s powerful, easy to use, and comes with many features that help you boost conversions on your site.
SeedProd’s drag-and-drop builder makes it easy to create stunning landing pages, even if you’re a beginner. It comes with 150+ pre-made templates including coming soon, optin, sales, maintenance mode, webinar, login pages, and thank you pages. It has pre-built sections like headers and calls to action, so putting your page together takes less time.
SeedProd also comes with bloat-free code, so it’s guaranteed not to slow down your site. It’s fully responsive and looks great on tablets, smartphones, and desktops. Some of its integrations include Mailchimp, GetResponse, ConvertKit, AWeber, Sendinblue, ActiveCampaign, and many more.
TrustPulse is the best social proof plugin for WordPress. It creates live popup notifications that build trust with visitors and boost conversions.
With TrustPulse, you can show visitors what actions are taking place on your site in real-time including form signups, newsletter signups, registrations, purchases, and more. You can convince visitors to take action by sending them relevant notifications at the right time.
You can customize your social proof notifications by color, message, image, and more to match your branding. Its analytics give you customer statistics that help you create more relevant notifications that boost conversions and capture lead information.
Bloom is another lead generation plugin for WordPress. It comes with stunning optin forms built to capture leads and boost conversions.
Bloom offers 100+ premade templates that make it easy to create beautiful optin forms with no hassle or coding knowledge. It also has 6 different display types: automatic popup, automatic fly-in, inline form, below content form, widget form, and locked content form.
Bloom comes with triggers that help you send targeted messages to users at the right time for the best chances of conversion. You can choose a timed delay for your popups, auto-detect when visitors reach the bottom of a post or page, offer updates on future products and promotions, and much more.
Thrive Leads is another lead generation plugin that comes with several powerful features to help you capture leads.
Thrive Leads comes with many different optin types including popup lightboxes, sticky ribbons, inline forms, 2-step optin forms, slide-ins, optin widgets, screen filler overlays, content lock, scroll mats, and multiple-choice forms.
You can create beautiful, fully optimized forms using Thrive Leads’ pre-made templates which means you don’t need to touch a single line of code. Its intuitive drag-and-drop builder makes it easy to place and edit elements exactly how you want them. You can also show and hide specific elements, use mobile responsive editing, and show or hide specific optin form types.
Thrive Leads also integrates with many popular plugins and services including AWeber, ActiveCampaign, GetResponse, Drip, Dropbox, Mailerlite, Zapier, and more.
One disadvantage is that Thrive Leads has recently changed its pricing model. You can no longer get Thrive Leads as an individual pluign.
Instead, you’ll need to purchase Thrive Suite, which is a host of different marketing tools (some of which you may not need).
LiveChat is a customer service platform that lets you easily connect with site visitors to assist them instantly via chat.
Live Chat helps you build leads by answering customers’ questions, offering solutions, introducing them to relevant products and promotions, and more. It’s also a great tool to gather customer feedback so you can improve your strategy and boost conversions.
Its chat tools include file sharing, message sneak-peaks, chat tags, rich messages, notifications, chat transfers, and much more. This gives you full control over the conversation so you can lead site visitors in the right direction while collecting their information.
Live Chat also comes with customization options, data reports, encryption, eCommerce reports, and analytics. It integrates with many popular marketing tools including Salesforce, Zapier, Zendesk, Dropbox, HubSpot, and more.
Beaver Builder is a popular drag-and-drop page builder for WordPress. It’s easy to capture leads when you have fully optimized, mobile-responsive landing pages on your site to guide customers in the right direction.
Beaver Builder lets you customize your pages without using any code. It comes with dozens of prebuilt templates that are easy to edit to your liking. Add email optin forms to collect leads and start building relationships with customers.
This plugin also comes with shortcode widgets, call-to-action (CTA) buttons, multisite compatibility, import and export, pre-built rows, and more. It integrates with many services like Gravity Forms, Ninja Forms, ActiveCampaign, AWeber, GetResponse, and more.
And there you have it! These are the best lead generation plugins you can use for your WordPress website.
We hope you enjoyed this article. If so, feel free to check out our list of resources on the top WordPress plugins. It breaks down the best plugins on the market so you can choose the right ones for your WordPress site.