8 Best WordPress Lead Generation Plugins Compared (2021)


Are you looking for a WordPress lead generation plugin to grow your email list and improve your sign up rate? If you want to skyrocket your email list and take your business to next level, then you need to use a WordPress lead generation solution on your website.

In this article, we’ll compare the best WordPress lead generation plugins and help you identify which one is the perfect fit for your needs.

Why Use a WordPress Lead Generation Plugin?

Your optin form is the most important element that can make or break your email marketing. Although every email marketing service lets you create optin forms on your site, they typically look too generic and fail to grab the attention of your website’s visitors.

To create an eye-catching form that converts, you need to use a WordPress lead generation plugin on your site.

A few more benefits of using a WP lead capture plugin are:

  • Multiple optin types: A good lead generation plugin allows you to create multiple optin types optimized for conversions such as lightbox popups, floating bars, full screen welcome mats, scroll boxes, and more.
  • Targeting options: Bombarding your visitors with popups can be frustrating. With the right targeting options, you can show popups and forms to the right user at the right time.
  • Easy integration: A good WordPress lead management solution seamlessly integrates with all the major email marketing services.

Let’s take a look at some of the best WordPress lead generation solutions in the market to help you transform your website into a lead generation machine.

1. OptinMonster


OptinMonster is the most powerful lead generation solution in the world. It comes with high-performing pre-built templates that are proven to convert your visitors into leads and customers. You can choose the perfect campaign type that easily grabs your visitors’ attention, like a lightbox popup, floating bar, full-screen welcome mat, and more.

Don’t miss our article on the best WordPress popup plugins.

With its powerful targeting and segmentation engine, you can show a personalized message to each individual visitor on your site based on their geographic location, referral source, the page or section of your site they’re viewing, and more.

Some key features of OptinMonster are:

  • Exit-intent Technology: Recover abandoning visitors into leads by showing customized campaigns to your visitors at the precise moment they are about to leave.
  • Onsite Retargeting: Create special offers targeting repeat visitors based on their previous interactions on your site.
  • Onsite Followup Campaigns: Followup your visitors with triggered campaigns based on visitor interactions.
  • Cookie retargeting: Create custom browser cookies based on your customers’ demographics data like age, gender, and location and then show highly targeted campaigns to drive conversions.

OptinMonster seamlessly integrates with all major email marketing services. A free connector plugin is available to download from the WordPress plugin repository that lets you easily embed your OptinMonster forms.


OptinMonster offers 4 pricing plans: Basic, Plus, Pro and Growth. The basic plan offers page-level targeting, basic integration, simple reporting, and more. The Plus plan includes everything in the basic along with A/B testing, advanced integrations, and a few other features. The Pro and Growth plan offers the maximum features and are suitable for 3 and 5 sites respectively.

Basic: Starting at $9/month

Plus: Starting at $19/month

Pro: Starting at $29/month

Growth: Starting at $49/month

Get started with OptinMonster today.

2. WPForms


WPForms is the most beginner-friendly contact form plugin on the market. It allows you to easily grow your email list by connecting your WordPress forms with your favorite email marketing tools.

With its powerful drag and drop builder, you can easily create an amazing form in just a few minutes without touching a single line of code. All the forms you create will be 100% responsive, meaning they’ll work great on mobile phones, tablets, and desktops.

Some ways WPForms allows you to grow your email list are:

  • Easy integration: Connect your WordPress forms easily to your favorite email marketing tool including AWeber, Mailchimp, GetResponse, Constant Contact, and Campaign Monitor.
  • Easy form creation: Once you connect your form to your email marketing tool, you can create your lead generation forms right from your WordPress dashboard. No need to log into your email marketing service.
  • Add an email signup checkbox: With smart conditional logic, add a checkbox to your contact forms. If a user selects it, you can automatically add them to your list without having them complete another form.
  • Reduce form abandonment: WPForms allows you to capture partial form entries, even if a visitor doesn’t fill out your form completely. You can then follow up with those interested leads and turn them into customers.
  • And many more…


WPForms offers 4 pricing plans: Basic, Plus, Pro and Elite. The Basic plan offers unlimited forms, 1 year of support and updates. The Plus plan is suitable for 3 sites and offers everything that comes in Basic plan. The Pro and Elite plan both offers priority support and advanced integrations with tools like Zapier and ActiveCampaign respectively.

Basic: Starting at $39.50/year

Plus: Starting at $99.50/year

Pro: Starting at $199.50/year

Elite: Starting at $299.50/year

Get started with WPForms today.

Want to start with the free version instead? Try WPForms Lite.

Note: WPForms is our #1 ranked best WordPress form plugin.

3. SeedProd

SeedProd best landing page builder

SeedProd is the most powerful and easy-to-use landing page builder on the market. With SeedProd, you can quickly create high-converting landing pages using the drag and drop builder, no coding required.

It’s #1 on our list of the best WordPress landing page plugins.

SeedProd offers over 100 ready-made landing page templates to create beautiful sales pages, optin pages, webinar pages, and more. There’s also a built-in Coming Soon Mode, so you can start generating leads before your site is even live.

Some key features of SeedProd include:

  • Landing page specific blocks: Drag and drop pre-made landing page blocks like email optin forms, contact forms, countdown timers, videos, and much more, to build the highest converting pages.
  • Smart sections: Use pre-built sections like headers and calls-to-action to create nice-looking layouts.
  • Subscriber management: Keep track of every subscriber with or without a 3rd party email service provider.
  • Premium integrations: Collect emails with your favorite email marketing tools like Constant Contact, Mailchimp, and ActiveCampaign.
  • And more…

SeedProd offers 4 different pricing plans: Basic, Plus, Pro, and Elite. With the Basic plan, you can use the plugin on 1 site and you get 100+ pro templates, email marketing integrations, support for 1 year, and more. The Plus plan gives you all of the features in the Basic plan but you can use the plugin on 3 sites. The Pro plan is suitable for 5 sites and the Elite plan is for unlimited sites. Both the Pro and Elite plans include domain mapping as an added feature.

Basic: Starting at $39.50/year

Plus: Starting at $99.50/year

Pro: Starting at $199.50/year

Elite: Starting at $239.60/year

Get started with SeedProd today.

Check out the lite version to try SeedProd for free.

4. Thrive Leads

thrive leads

Thrive Leads is an optin form builder plugin that allows you to grow your email list on your website.

Thrive Leads comes with a simple drag and drop editor to create optin forms. It allows you to create different types of optin forms, like popup lightbox, sticky horizontal forms, 2-step optin forms, and more.

It also offers basic targeting and A/B testing features to drive more conversions on your WordPress website. Compared to OptinMonster, the targeting options are limited, but they’re still pretty nice. However, since Thrive Leads was built as a WordPress plugin, it can significantly slow down your website depending on your shared hosting environment and WordPress setup.


The licenses starts at $67 for 1 license, $97 for 5 licenses and $147 for 15 licenses. Thrive Leads also offers a membership for $19/month which gives you the immediate access to all their plugins and themes along with Thrive Leads.

Get started with Thrive Leads today.

5. Bloom

Bloom Plugin by Elegant Themes

Elegant Themes Bloom is another WordPress plugin that helps you create beautiful optin forms to grow your email list. With over 100 built-in templates and 6 display types, you can customize your optin forms easily to give them that “personal” touch.

Optin forms can be quickly be created by connecting your forms with 16 different email marketing services. All forms are responsive and retina-ready. This means your forms are easily readable across all devices including mobile, tablet, and desktops.

Similar to Thrive Leads, Bloom was also built as a WordPress plugin. So, it may have an impact on your website’s performance based on your hosting environment and WordPress setup. Some powerful features, like OptinMonster’s exit-intent, are not available in Bloom.


Bloom comes in 2 pricing flavors: Yearly access for $89/year that gives you access to Divi, Extra, Bloom and Monarch along with premium support, and more. On the other hand, it offers Lifetime access for $249 that gives you lifetime updates, unlimited website usage, and much more.

Get started with Bloom today.

6. Optin Forms

optin forms

Optin Forms is a free WordPress lead generation plugin that allows you to create simple optin forms on your website.

It comes bundled with 5 customizable form designs and allows you to change all texts, fonts, and font sizes. It works with major email marketing services like AWeber, iContact, Mailchimp, GetResponse, Madmimi, Interspire Email Marketing, and ConvertKit.

If you don’t have a budget for the best lead generation tools for WordPress; Optin Forms might be the right solution for you. Free is a price everyone can afford.


The Optin Forms WordPress plugin is free to download and use.

Get started with Optin Forms today.

7. Mailchimp for WordPress

mailchimp for wordpress plugin

Mailchimp is the leading email marketing service that allows you to grow your email for free up to 2000 subscribers. With the Mailchimp for WordPress plugin, you can add more subscribers to your Mailchimp email list directly from your WordPress website with ease. This is not an official Mailchimp plugin though. It’s was built by a WordPress plugin company known as ibericode.

Don’t miss our article on how to create an email blast the right way.

You can create basic optin forms or integrate with any other forms on your site, like your comments, contact, or checkout forms.

There are many free and premium addons like Mailchimp Top Bar, Mailchimp Activity, Mailchimp User Sync, Captcha, and more.

If you’re a Mailchimp user looking for a free WordPress plugin to build basic WordPress forms, then this plugin could be the right choice. You’d also like to check out these Mailchimp alternatives to see other options.


The Mailchimp for WordPress is free to use.

Get started with Mailchimp for WordPress today.

8. LiveChat Inc

live chat

LiveChat allows you to add a quick chat box on your website and start talking with your potential leads.

LiveChat might be the right solution for you if you want to ask your potential leads and customers about what keeps them from converting. That way, you can ease their concerns and convert them into customers easier.

In most cases, issues are resolved on the spot. However, LiveChat also allows you to integrate with your favorite email marketing tools. So, you can add your potential leads into your subscribers list and follow up with them if they need further assistance.


The starter plan starts at $16 per month. It also offers a Team and Business plan at $33 per month and $50 per month respectively. It even offers an Enterprise plan for which you will have to request a quote.

Get started with LiveChat today.

Which is the Best Lead Generation Plugin for WordPress?

After our comparison, it’s evident that OptinMonster is the best lead generation plugin to grow your email list. It comes with all the features you ever want from a lead generation solution.

Whether you have an eCommerce site, business website, or a simple blog, you’ll find it super helpful for converting your abandoning visitors into email subscribers.

OptinMonster is a standalone product that works on every website. Whether it’s a WordPress blog, Shopify store, HTML page, or something else entirely.

If you’re looking for a WordPress-specific solution that allows you to connect your forms with your email marketing service, then you can use WPForms. With WPForms, you can even display a checkbox on your contact forms. Upon selection, users will be automatically added to your email list without having to submit another form.

SeedProd is also a great option if you want to create custom lead generation landing pages on your WordPress site. A dedicated landing page puts all of the focus on your optin offer, making visitors more likely to convert. Alongside a lead generation plugin, a CRM tool also helps in translating lead into sale.

Bonus: Check out the best WordPress giveaway plugin to create successful giveaways on your website.

We hope this article helped you find the best WordPress lead management plugin for your site.

If you enjoyed this article, you might also like our review of the best email marketing services to grow your site traffic.

Comments  Leave a Reply

  1. I’m new to WordPress and Plugins, so I am wondering — If I use WPForms to capture email addresses, where are those stored? Who controls those email addresses? Can I capture them into my personal email program’s Contacts list? etc. Thank you so much!!

    1. If you’re using the free version of the plugin, the data will be stored on your hosting server. With the paid version, you can send those form submissions to your email account. As the site owner, only you have full access to form entries. WPForms also lets you automatically collect the email addresses with your email marketing program, such as Constant Contact, Mailchimp, AWeber etc.

  2. Hello,
    please review UpiCRM – as we think it’s a worthy competition .

Add a Comment Cancel reply

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

WordPress Launch Checklist

The Ultimate WordPress Launch Checklist

We've compiled all the essential checklist items for your next WordPress website launch into one handy ebook.
Yes, Send Me the Free eBook!
[50% OFF Today!]
[50% OFF Today!]
[63% OFF Today!]
[63% OFF Today!]
[60% OFF Today!]
[60% OFF Today!]
[50% OFF Today!]
[50% OFF Today!]