6 Best Mailchimp Alternatives & Competitors (2022)

best mailchimp alternatives

Are you looking for the best Mailchimp alternatives?

Mailchimp is one of the most popular email marketing services in the world. It’s trusted by millions of users and offers a free plan with limited features.

With that said, just because Mailchimp is so popular and has a free plan, doesn’t mean it’s the best choice for your needs. In fact, there are many other email marketing services on the market that provide way better features than Mailchimp. And some are even free alternatives to Mailchimp.

In this article, we’ll take a look at some of the best Mailchimp competitors & alternatives.

Best Mailchimp Alternatives You Can Use

  1. Constant Contact – Better customer support than Mailchimp
  2. Sendinblue – Better automation than Mailchimp
  3. AWeber – Offers more templates than Mailchimp
  4. Drip – More advanced features than Mailchimp
  5. HubSpot – Best for users who need CRM as well
  6. ConvertKit – Built specifically for publishers

Otherwise, let’s start by looking at why you might want to look for a Mailchimp alternative in the first place.

Why Should You Look for Mailchimp Alternatives?

Back in 2001, Mailchimp was started as an email marketing service. However, now it does a lot more than email marketing – from landing pages, remarketing ads to postcards.

Currently, Mailchimp is an all-in-one marketing suite to grow your business. Just like any all-in-one marketing suites, there is a bit of learning curve to use Mailchimp. Not to mention, the more features that are available out of the box, the steeper the learning curve will be. And Mailchimp is no different.

Mailchimp also lacks some cool automation features like Event, which gives more details about subscriber activity.

So if your desired feature isn’t offered by Mailchimp or need a more intuitive solution, then you might want to find a Mailchimp alternative.

In this article, we’re going to take a closer look at some of the best Mailchimp alternatives.

1. Constant Contact

Constant Contact

Constant Contact is a popular Mailchimp alternative among small businesses to run email marketing campaigns with customized email templates. It’s beginner-friendly and makes it easy to send emails to your subscribers.

It suggests content and email templates according to your business niche. You can also add details about your past marketing campaigns (if any). Constant Contact uses an intelligent system to generate relevant content for your users. It comes with live chat support, email-based support, and forums to talk about your concerns regarding email marketing.

Constant Contact offers comprehensive support in the form of live chat, email and even phone support. Whereas Mailchimp only offers a contact page for their users. Constant Contact customer support creates a strong tie with their customers. 

The best thing about Constant Contact is that it offers a 60-day free trial; which means you can experience their marketing tools for a longer period than most trial offers. Because of this, you’ll have a longer chance to get familiar with the service before deciding to pay for the premium version.

Don’t miss to check out these Constant Contact alternatives and competitors and also in-depth comparison of Constant Contact vs Mailchimp.


  • High deliverability rate
  • Easy to use and a flexible platform
  • Offers an excellent customer support
  • Offers integration with 450 apps


  • Difficult setup for A/B testing

Price: It costs $20 / month for up to 500 subscribers.

2. SendinBlue

SendinBlue offers better automation than Mailchimp

SendinBlue is another popular Mailchimp alternative that offers email and SMS marketing service. It’s designed to help beginners and startups to run their marketing campaigns smoothly. The SMS marketing service enables you to create interactions with users and ensures the delivery of your messages.

It charges you for the number of emails you send, which makes it different from other services. You can purchase SMS credits that are valid for an infinite period. SendinBlue lets you create a free account with unlimited contacts. Though this free account limits you to sending only 9000 emails per month. Mailchimp claims to have all the automation triggers but they are daunting to set up. SendinBlue provides better marketing automation than Mailchimp at a more reasonable price.

Don’t miss this article on how to create an email newsletter instantly.

You should check this SendinBlue review for more information.


  • Inexpensive solution for bulk emails
  • Up to 9,000 emails/month for free
  • Simple contacts segmentation
  • Advanced Email automation


  • Limited third party apps integration

Price: It costs $25 / month for up to 40,000 emails.

3. AWeber

Aweber Offers more templates than Mailchimp

AWeber is a popular email marketing and lead generation service. Just like Mailchimp, it enables you to get more subscribers on your website. AWeber helps you create beautiful emails newsletters instantly with their drag and drop builder. You can build subscription forms for your site and automate your emails to extend your reach.

The 30-day free trial allows you to get fully familiar with the service before you purchase it. It’ll give you access to all the paid addons and tools to run an email campaign. AWeber integrates with WordPress and other website builders, web page builders, optin forms, and more.

In contrast AWeber offers far more templates than Mailchimp. AWeber offers 700+ templates which is hundreds more than Mailchimp which offers only 100+ templates.

AWeber is the perfect choice for startups and beginners. It’s easy to set up and comes with live chat / phone support to help you get started.


  • Higher number of templates
  • Avanced list management
  • Better customer support


  • Clunky form builder

Price: It costs $19 / month for up to 500 subscribers.

4. Drip

Drip offers advanced features than Mailchimp

Drip is a powerful Mailchimp alternative for your eCommerce store. Just like Mailchimp, it works beyond general email marketing practices and helps get you more subscribers via their smart marketing techniques. It enables you to create conversations with your clients and send automated emails according to your users’ behaviors.

If you want to send customized emails to your users, then Drip’s got you covered. It can check for new visitors, returning visitors, links clicked by visitors, and cart abandonment to send messages respectively. Check out this Drip review to learn more about the service.

Drip is free to use for up to 100 subscribers. During this period, you can use their email support to get answers to your queries. Once you’ve purchased a premium plan, you’ll get live chat support for instant help. Drip is a better option than Mailchimp if you are an advanced marketer or have an eCommerce business.


  • Powerful segmentation features
  • Advanced features for eCommerce business owners
  • Offers advanced workflow and automation


  • Complicated templates can get messy to manage

Price: It costs $49 / month for up to 2500 subscribers.

5. HubSpot Email Marketing

hubspot email marketing

HubSpot is another Mailchimp alternative that combines email marketing with the power of CRM (customer relationship management) software. With the built-in CRM, you can use any information in the contact records to automatically create more personalized email campaigns. 

HubSpot’s additional marketing tools are helpful for getting more subscribers and converting them into customers. You get access to a free form builder, landing pages, live chat, and more. 

HubSpot is a great choice for beginners on a budget. The free plan lets you send 2,000 emails/month to unlimited contacts, no credit card required.


  • Drag and drop email editor
  • Goal-based email templates
  • Easily set up complex automation flows
  • Smart A/B testing


  • The free plan has limited features

Price: It costs $45 / month for up to 5,000 emails. 

6. ConvertKit

ConvertKit is built specifically for publishers

ConvertKit is another Mailchimp alternative geared towards bloggers, podcasters, and publishers. It automates the email marketing journey and helps your users become a part of your campaigns. ConvertKit comes with beautiful email forms to capture more subscribers.

It has a visual automation builder to set up automated email funnels. You can use their 14-day free trial to learn more about their marketing service and premium tools. ConvertKit does not offer lists, but all the contacts go to the same place and can be assigned a sequence or tag as a manner to organize them. This acts as a simpler method to manage lists than Mailchimp.

Also, check out this article on how to create an email blast the right way.


  • Far easier to set up
  • Superb mailing list management
  • Detailed reporting and analytics


  • Limited customization options

Price: It costs $29 / month for up to 1000 subscribers.

Wrapping Up the Mailchimp Alternatives

MailChimp AlternativeUnique FeaturePrice
Constant ContactBetter customer support$20 / month for up to 500 subscribers.
SendinBlueBetter automation$25 / month for up to 5000 subscribers
AWeber700+ templates$19 / month for up to 500 subscribers
DripAdvanced marketing features$49 / month for up to 2500 subscribers
HubSpotBest for users who need CRM as well$45 / month for up to 5000 emails
ConvertKitBuilt specifically for publishers$29 / month for up to 1000 subscribers

We hope this article helped you discover the most popular Mailchimp alternatives. You may also want to check out our guides on best tools for freelancers to scale a real business and best Intercom alternatives for better communication.

Comments  Leave a Reply

  1. It is a great list, but MailEngine is missing here. With the help of this tool, I don’t have to worry about getting banned and my business doesn’t get affected by mailing many people at the same time. You should check this out as it has increased the deliverability rate of my emails.

  2. If you start with MailChimp and say move to convertkit, can you migrate all emails and info across?

    1. Shahzad Saeed May 15, 2020 at 7:33 am

      Yes, you could migrate it… For help, you might want to get in touch with the Convertkit customer support.

  3. Nice post on Email Marketing

  4. I’ll be sticking with MailChimp since they offer a truly free option for us tiny publishers and content creation. Have zero income coming from my site, I’m not in a position to spend any money whatsoever.

    1. Good choice, Chris!

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