MailPoet Newsletters

Need an easy way to send simple email newsletters right from your WordPress dashboard? The MailPoet Newsletters plugin could be just what you’re looking for. Find out how easy it is to set up in our MailPoet Newsletters review.

MailPoet Newsletters Review

Why You Need an Email Newsletter

Think of all the websites you visit every day — how many of them do you remember and return to?

Probably not very many.

Most of your website visitors are the same. They may enjoy your content, but once they leave your site, they aren’t likely to return.

That’s why having an email newsletter is so important: It can turn many of those one-time visitors into loyal fans.

Unlike social media, there’s something more personal and powerful about speaking to your audience right in their email inbox. And with email, you have more freedom to create and send the content you want, without having to worry about arbitrary character limits or dwindling organic reach.

MailPoet Newsletters makes it easy to send email newsletters right from your WordPress dashboard — here’s how.

How to Set Up Your MailPoet Newsletter

After installing and activating the plugin, you can navigate to MailPoet » Newsletters to view the welcome screen.

MailPoet Newsletters Review - welcome

Here you can watch a short 2-minute introductory video that will show you how to set up an automatic newsletter to send new posts to your subscribers.

Click the Thanks! Now take me to MailPoet button at the bottom to get started creating your own newsletter.

You’ll see there’s a demo newsletter set up as a quick getting started guide. You can click the Edit link underneath it to play around with the editor and see how it works.

MailPoet Newsletters Review - all newsletters

To create your own newsletter, click the Create a new email button at the top of the page.

The first step is to enter the main settings of this email. You can choose to send a:

  • Standard newsletter: a one-time broadcast email you send out manually
  • Automatic newsletter: a regularly scheduled email, or one triggered by a specific event

MailPoet Newsletters Review - create new email

In our example, we’ll set up an automatic newsletter that will send your new posts to your subscribers.

You can choose to send your automatic newsletter:

  • daily
  • weekly
  • monthly (by date or day)
  • immediately whenever new content is published

Enter your subject line, and select “My first list” under Lists. (You can change the name of the list or create new lists at MailPoet » Subscribers » Edit Lists.)

Click the Next Step button to continue.

In the second step, you’ll see the drag and drop email editor. You can add content widgets to your emails by dragging them from the menu on the right, and dropping them into the editor on the left.

MailPoet Newsletters Review - drag and drop email editor

Because we chose to send out an automatic newsletter, an “Automatic latest content” widget has already been added to the email. You can customize it by hovering over the widget and clicking the Edit automatic latest content button.

MailPoet Newsletters Review - edit widget

Choose how many of your latest posts you’d like to include in the newsletter. If you click Show display options, you can decide to show excerpts or full posts, and edit settings such as alignment and image size.

Once you’ve added your desired widgets, you can click the Styles tab on the right to change the fonts, colors, and other style options.

MailPoet Newsletters Review - styles

You can also click on the Themes tab and Add more themes button to select from prebuilt templates to style your emails.

MailPoet Newsletters Review - email themes

When you’re finished building your email newsletter, click the Next Step button at the bottom.

In step 3, verify your email details and frequency, and your send-from and reply-to email addresses. Then click Activate now and your new email newsletter will go live.

Adding an Opt-in Form to Your Site

Now you’ll need to give your site visitors a way to sign up for your newsletter.

You can add basic opt-in forms to your site using widgets or shortcodes.

(MailPoet doesn’t have pop-up opt-ins as an option, but you can use a third-party plugin like OptinMonster to create more eye-catching opt-in forms and pop-ups.)

To create a shortcode, navigate to MailPoet » Settings and click the Forms tab at the top of the page.

You can edit the default subscription form, or create your own new form.

MailPoet Newsletters Review - create signup forms

At the bottom of the page, click the shortcode link. Your shortcode will appear in a textarea below. Copy and paste it on the post or page where you’d like your form to appear.

MailPoet Newsletters Review - shortcode

Alternatively, you can set up a widget. Just go to Appearance » Widgets and drag the MailPoet Subscription Form widget to your sidebar or other widget area. Select the subscription form you want, and click Save.

MailPoet Newsletters Review - widget

Send Advanced Emails With MailPoet Premium

The free version of the plugin only allows you to send emails to up to 2,000 subscribers, and offers limited statistics and other features.

With the premium version of MailPoet, you get:

  • The ability to send emails to over 2,000 subscribers
  • An advanced statistics dashboard with detailed stats for each subscriber and newsletter, including easy integration with Google Analytics
  • Improved deliverability, spam score testing, and automated bounce handling to make sure your subscribers receive your newsletters
  • Priority support, including individual optimization of your settings

MailPoet also has a few add-on plugins available on WordPress.org that allow it to integrate with other services like WooCommerce, Contact Form 7, and Gravity Forms.

Our Verdict

If you’re looking for an easy way to manage simple email newsletters right from your WordPress dashboard, MailPoet is a good choice. It’s one of the most popular and highly rated email newsletter plugins in the WordPress.org directory.

For more advanced email marketers who need more options for triggers, segmentation, analytics and reporting, or better deliverability, a standalone email newsletter service like MailChimp, AWeber, or ConvertKit would be a better choice.

One basic feature that MailPoet is missing is better designs for the opt-in forms. The opt-in forms just default to your theme’s form styling. If you want better-designed opt-in forms or more options for high-converting forms like pop-ups, fly-ins, etc., and features like A/B split testing, we recommend using a plugin like OptinMonster. OptinMonster can easily integrate with MailPoet if you’d like to use both.

We give MailPoet Newsletters 4 out of 5 stars. Here is the breakdown of our review scores:


Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star EmptyRating Star Empty   3.0 / 5.0
Rating Star EmptyRating Star EmptyRating Star EmptyRating Star EmptyRating Star Empty   0.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Ease of Use
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Empty   4.0 / 5.0
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