MonsterInsights Review 2020: Is It the Best Google Analytics Plugin?

Looking for the best Google Analytics plugin for your WordPress site? Even if you’re not a numbers person, you know analytics are important: basing your strategy on real data is the most effective way to grow your site. Our MonsterInsights review will show you how this plugin can give you the actionable data you need.

MonsterInsights Review

The Importance of Google Analytics and Why You Need an Analytics Plugin

If you’ve used Google Analytics before, you know that it’s a powerful tool with lots of valuable data — but it can be completely overwhelming. If you’re not an analytics expert, it can be very difficult to know where to start, or how to put that data to use.

And what’s the point of analytics if you’re not using the data to improve your site?

For most users, you just need a tool that shows you the most important data at a glance, in an easy to understand format. Data that you can put into use right away to improve your site.

A good analytics tool will help you:

  • understand what topics and formats your audience likes best, so you can create more of it
  • see how people find your site, so you can focus your efforts on the marketing tactics that work
  • set and track your conversion goals, so you know how to improve and optimize your site

If you’re an expert Google Analytics user, you can do that without a plugin. But a plugin like MonsterInsights will give you all that information at a glance, making analytics easy even if you’re a beginner.

MonsterInsights is also much easier to set up than Google Analytics. A beginner to WordPress may not know how or where to place the tracking code. But setup with MonsterInsights is much easier — you don’t have to edit any code on your site.

Previously “Google Analytics by Yoast”

If you’re looking for a Google Analytics by Yoast review, you’re in the right place!

MonsterInsights was originally developed by Joost de Valk, the developer behind Yoast SEO. As Yoast grew they decided to focus on SEO products exclusively, and the Google Analytics by Yoast plugin found a new home in 2016 with Syed Balkhi and was rebranded as MonsterInsights.

MonsterInsights now has a single goal: to make analytics easy for beginners.

MonsterInsights is brought to you by the same team that’s behind WPBeginner, OptinMonster, and WPForms.

(See our OptinMonster review and WPForms review.)

How to Set Up MonsterInsights

Note: You will have to have a Google Analytics account already created before setting up this plugin.

Install and activate the plugin, and then navigate to Insights » Settings. Here you can connect your Google Analytics account without having to edit any code.

MonsterInsights review

Click on Authenticate with your Google account to get started.

In the popup that appears, click Next » Click To Get Google Code.

Log in to your Google account and click the Allow button to grant MonsterInsights access to your analytics data.

Then copy the authentication code it generated for you. Paste the code in the popup field in your WordPress dashboard, and again click the Next button.

Now you can select an analytics profile from the dropdown, and then click Next.

MonsterInsights Review - choose your profile

Beneath that are a few options to check off if you choose:

  • Track outbound click and downloads: This will keep track of all clicks and downloads as Events in your Google Analytics account.
  • Allow tracking of anonymous data: This will send information anonymously to the developer on how you use MonsterInsights, allowing them to know what configurations, themes, and plugins to test.
  • Anonymize IPs: This will help to anonymize the IP addresses of visitors.
  • Ignore users: You can set your analytics to not tracks the actions of the Administrator, Editor, and other user roles.
  • Disable analytics dashboard: This disables the dashboard and stops all data collection as long as it’s checked off.

When you’ve chosen your options, click the Save Changes button at the bottom.

That’s it! Now when you click on Insights » Dashboard, you’ll see your traffic stats displayed.

monsterinsights reports

4 Reasons Your Website Needs MonsterInsights

Are you still not convinced about using an Analytics plugin like MonsterInsights when you can set it up without a plugin? Below are a few reasons your website needs MonsterInsights.

1. Set Up Google Analytics Easily

MonsterInsights makes Google Analytics setup easy. In just a few clicks, you can connect your website with Google Analytics without having to touch a single line of code.

2. Leverage Advanced Analytics Tracking Features

MonsterInsights lets you easily enable dozens of Analytics tracking features on your website that you might have otherwise missed.

While it’s easier to set up basic Analytics tracking to gather data like sessions, pageviews, bounce rate, etc., the basic setup doesn’t allow you to enable enhanced tracking reports including but not limited to eCommerce tracking, form tracking and download tracking.

For example, if you need to enable eCommerce tracking without a plugin, then you might want to manually add additional tracking code on your site. The problem with this approach is that even a slight mistake can skew your entire Analytics data.

With MonsterInsights, you don’t have to worry about skewing your data because you’re not required to touch any code during the setup.

Let’s take a look at a few tracking features you can enable easily with MonsterInsights.

  • Ecommerce tracking: Enable eCommerce tracking for your WooCommerce or Digital Downloads store.
  • Ads tracking: Understand which ad slots bring in the most revenue.
  • File download tracking: Find out exactly how many times users download your files.
  • Custom dimensions: Track authors, categories, tags, searches, logged in users, etc. on your website.
  • Google AMP tracking: Enable Google Analytics tracking on your Google AMP enabled pages.
  • Facebook Instant Articles tracking: Enable Analytics tracking on your Facebook Instant Articles.
  • Forms tracking: Track all your online forms with Google Analytics and gather data like form views, submissions and conversion rates.
  • Google Optimize: Enable Google Optimize and start conducting A/B tests on your site.
  • EU Compliance: Improve compliance with GDPR and other privacy regulations.

3. Make Informed Decisions Easily

Google Analytics reports are comprehensive but they can also be overwhelming at times. This also means that if you’re not an Analytics expert, you may find it difficult to make informed decisions from your entire Analytics reports.

Without a doubt, if you want to make informed decisions for your business, then you need to learn the art of separating the wheat from the chaff—getting the right stats that matter to your business from your overwhelming Analytics reports.

One of the best things about MonsterInsights is that it provides you with the most important reports that matter to your business in an easy to understand format.

monsterinsights review

That means even if you’re not an Analytics expert, MonsterInsights helps you easily make data-driven decisions that can have a positive impact on your business.

4. Find Analytics Reports Right in Your WordPress Dashboard

With MonsterInsights, you can see your site’s performance at a glance right in your WordPress dashboard. If you want to check out how your website is performing, then you’re not necessarily required to log in to your Google Analytics account every day. Instead, you can easily figure it out by simply logging into your WordPress dashboard.

How Does MonsterInsights Stack Up Against the Competition?

You can find tons of different visitor tracking plugins in the WordPress plugin repository that let you gather your website statistics and give insights into how your websites perform when it comes to attracting visitors to your site and converting them into customers.

After comparing MonsterInsights with a few different WordPress Analytics plugins, below are a few things we like about MonsterInsights.

1. User Experience

User experience is the single most factor that sets MonsterInsights apart from its competition. Not only will you find it extremely easy to set up, but its tracking settings and workflows establish itself as the most beginner-friendly Google Analytics plugin for WordPress.

No need to touch any code for setting up Google Analytics on WordPress. If you can point-and-click, then you can use MonsterInsights.

2. All Tracking Features You’ll Need in a Single Product

Whether you’re a publisher, an eCommerce merchant or a small business owner, you’ll find MonsterInsights useful alike.

monsterinsights ecommerce tracking review

For instance, if you run a WooCommerce store, then you may know that you could find dozens of WooCommerce-specific Analytics plugin that help you track your customer interactions. The downside with those product-specific plugins is that they limit your ability to leverage the full possibility of Analytics tracking. In this example, you won’t be able to track optin form submissions, download tracking, and many other events tracking that’s not directly associated with eCommerce.

On the other hand, since MonsterInsights is a fully featured Analytics plugin, you can track a lot of events on your website that matters to your business. See the full list of MonsterInsights features.

3. Most Popular Google Analytics Plugin

With almost 15 million downloads and over 1 million active installs, MonsterInsights is the most popular Google Analytics plugin for WordPress. Due to the fact, you can find a lot of free third-party addon plugins in the official plugin repository that lets you easily enhance the Analytics tracking features.

For example, here’s a free third-party addon plugin that supports MonsterInsights.

4. No Third-Party Account Required

Jetpack Stats, for example, requires you to connect your site with WordPress.com, in order to start enabling the site tracking feature. For those users who don’t want to share traffic stats with WordPress.com, it’s impossible to use Jetpack Stats.

On the other hand, Google is sending you a lot of your traffic via search, so they already know about your visitors.

MonsterInsights simply connects your website with Google Analytics, so you don’t need to create another account.

5. Best Suited for Websites of All Sizes and Budgets

Another thing we like about MonsterInsights is that it fits in your budget.

For instance, if you’re a publisher who want to know how your website performs on Google AMP enabled pages or Facebook Instant Articles, then you just need to subscribe to their Plus plan. Additionally, if you want to enable eCommerce tracking as well, you can get the Pro version.

But what if you don’t have a budget for an Analytics plugin?

No worries! A free lite version is available to download from the official repository. Before you purchase the premium version, you can try out the lite version first.

It goes without saying that MonsterInsights is the best plugin regardless of the size and budget of your online venture.

Documentation and Support

The WordPress.org plugin page and the MonsterInsights website have all the tutorials you need to set up the plugin and fix any issues that may arise.

For the free version of the plugin, community support is available in the WordPress.org support forums.

Users of the MonsterInsights Pro version have access to highly-rated support from the developers.

Our Verdict

MonsterInsights fulfills its goal of making analytics easy for beginners. It gives you the powerful insights of Google Analytics, without the overwhelm. It’s easily the best Google Analytics plugin for WordPress.

We feel confident in giving MonsterInsights 5 out of 5 stars. Here is the breakdown of our review scores:

Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Ease of Use
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
Rating Star FullRating Star FullRating Star FullRating Star FullRating Star Full   5.0 / 5.0
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Comments  Leave a Reply

  1. I installed the free version of this plugin, and yes, it was easy to implement. But that’s about where the fun ends.

    The only report you get from the free version is an overview. Detailed reports require digging into your wallet. And I don’t invest in a website until it’s capable of paying it’s own bills.

    It makes me wonder, if all I really get is a connection to GA, and I still need to go to Google to see the important stats, then why did I need all this bloat to accomplish that?

    I’m grateful for the plugin, thank you, But as is customary in the plugin world, one hand giveth and the other hand taketh away.

    1. Shahzad Saeed July 2, 2019 at 6:01 am

      Hey Charles,
      Thanks for stopping by.

      It’s not just about stats displayed in your WordPress dashboard. The free version of MonsterInsights comes with a lot of features than any of their competitors, like download tracking, affiliate tracking and a lot more.

      Without the plugin, you’ll have to manually embed the tracking code for enabling those custom tracking features, which can be tedious.

  2. Giacomo Lawrance May 5, 2019 at 6:41 am

    Hey, how’s the performance with Monsterinsights installed VS having analytics coded in?


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