Are you looking for the best way to get insights and data on your website’s performance?
To run a successful online business website, you need an analytics solution that helps you gather website data and provide actionable insights. This eliminates the guess work and you can start making data-driven decisions to grow your business.
You may already know that Google Analytics is the most popular website tracking solution out there, but there are a lot of other products that take a different approach to website tracking.
In this article, we’ll compare some of the best analytics solutions for your WordPress website.
Best Analytics Plugins for WordPress
Once enabled, MonsterInsights has a setup wizard that will let you configure your settings step by step.
Then it collects your website’s data and transforms it into reports that are easy to understand. You’ll get all the important insights and stats you need right inside your WordPress dashboard.
With MonsterInsights, you can enable different tracking features in just a few clicks without having to touch a single line of code. At a glance, you can review your site’s performance in segmented reports to see data on eCommerce, contact forms, blog content, real-time users, custom dimensions, and more.
The plugin lets you do more than just track data. There are built-in tools to test site speed, display popular posts, track affiliate links, analyze your headlines, and a whole lot more.
MonsterInsights also seamlessly integrates with Universal Analytics (GA3) and Google Analytics 4 (GA4). You can use whichever version you have running with MonsterInsights, or you can use both of them at the same time with MonsterInsights’ Dual Tracking feature.
Added to that, MonsterInsights has a friendly support team and lots of docs and tutorials to help you maximize the value you get out of your stats.
- Universal website tracking across devices and campaigns
- GA4 analytics integration
- Enhanced eCommerce and scroll depth tracking
- Real-time user stats
- Create UTM codes and track URLs on your site
- Custom dimensions to track for authors, categories, tags, searches, and more
- Integration with popular plugins and services including MemberPress, Yoast, and WPForms
- Weekly email summaries and PDF downloads
- GDPR and EU compliant
- Google Optimize Addon for A/B testing
Read more about this tool in our MonsterInsights Review.
A lite version of the plugin is available to download for free from the official WordPress.org plugin repository.
The pricing starts at $99.50 for a single site license.
ExactMetrics, formerly known as Google Analytics Dashboard for WP, is another popular Google Analytics plugin for WordPress. Similar to MonsterInsights, it allows you to see your website data right inside your WordPress dashboard.
You can track data for every page, post, and product to find what is popular and what’s not.
Aside from real-time stats and beautiful reports, this Google Analytics plugin includes affiliate link tracking, demographics reports, file tracking, event tracking, enhanced link attribution, and more.
The plugin recently announced support for Google Analytics 4! Plus, it uses Google Optimize so you can run split tests and adjust speed and sample rate as you go.
ExactMetrics also offers 1-click tracking integration with popular WordPress plugins and services like WPForms, WooCommerce, and MemberPress.
- Real-time stats
- Accurate data and tracking
- Contextual insights and tips
- Weekly summaries and email reports
- Integration with marketing tools and extensions
- Supports custom dimension and utm tracking IDs
- eCommerce reports to see conversion rate, average order value, and more
Read more about this tool in our ExactMetrics Review.
There’s a free version. The paid plans start at $99.50 per year.
Without a doubt, Google Analytics is the most popular website analytics solution available. Creating a Google Analytics account is totally free and you can use a single account to track multiple websites.
Google Analytics will show you the number of visitors on your website, where those visitors are coming from, how long they stay on your website, and more. You’re also able to track links, track user engagement, and perform A/B testing.
When you sign up for Google Analytics, you’ll also want to create a Google Search Console account to track more metrics about your site’s performance on the Google search engine.
As you might have gathered, a Google Analytics account is essential if you want to use a number of plugins on this list. Google Analytics can be challenging to understand though, especially for beginners.
The initial data you get upfront might be enough for small businesses that are just starting out. But as you grow, you’ll need comprehensive data to get valuable insights. That’s why we recommend connecting Google Analytics with a plugin like MonsterInsights to get easy-to-understand reports.
Plus, with Google Analytics, you have to follow a technical process of editing your site’s header and you have to sign in to a separate account to get access to your data. But, by connecting Google Analytics with MonsterInsights, you can see all your data right from your WordPress dashboard — no switching back and forth between 2 different accounts.
If you want a less complicated analytics solution for your site, you can check our guide on the best Google Analytics alternatives.
- Track multiple sites with one account
- Comprehensive website data
- Real-time statistics
- Customized and shareable reports
- Advanced filters to view landing page, posts, devices, custom dimensions, and more
Heap is a Google Analytics alternative that allows you to track every event on your website or mobile app automatically. For example, on the web, Heap tracks clicks, form submissions, and more without any work on your part. On mobile, Heap tracks every touch, swipe, tap, and any other gesture-generated event without any configuration.
The main difference between Heap and Google Analytics is that Heap is focused on automatic events tracking whereas Google Analytics can only track page views automatically. Heap also makes individual user tracking easy, even if it’s across separate devices and cookies.
With Heap’s Event Visualizer, you can easily set up conversion funnels or do segmentation analysis in a few seconds without knowing any code.
If you want to track your website or iOS app that requires conversion funnels or segmentation analysis, Heap will make your job quick and easy.
- Track user activity
- Get highly targeted insights
- 100+ integrations
- Account-based analysis
- Report alerts and notifications
The free version of Heap allows you to track only 10,000 sessions per month. The full version is available for companies via custom pricing.
Jetpack’s WordPress.com Stats is a free WordPress Analytics plugin that gives you quick stats about your website traffic at a glance within your WordPress dashboard. It isn’t anywhere near as comprehensive as Google Analytics, but it gives you a basic overview of your traffic numbers on your WordPress dashboard.
WordPress.com Stats comes bundled with the Jetpack plugin as a module. To be able to track your traffic with Jetpack Stats, you’ll have to install Jetpack, activate the Stats module, and connect your website to WordPress.com.
It might not be the right solution if you’re not already using any other Jetpack functionalities on your site.
- Quick stats at a glance
- Clear and easy interface
- Integrate with other analytics plugins and services
You can get started for free. Plans start at $39 per year.
Matomo, previously known as Piwik, is a leading open source Google Analytics alternative that lets you track user interaction on your website with ease. It comes with all the features you can think of including, events, goals, eCommerce, logged in WordPress users, heatmaps, a/b testing, and a lot more.
Just like WordPress, Matomo comes with both self-hosted and cloud-hosted versions.
With self-hosted Matomo, you can track user interactions on your site by installing it on your server. If you need hassle-free website tracking, then you might want to use the cloud-hosted version of Matomo, so you can skip the technical steps and enable website tracking quickly.
- 100% data owndership
- Open source transperant platform
- Analytics on complete data not samples
- Customizable analytics tool to meet your needs
- Import Google Analytics data
- Enhanced and actionable insights
There’s a basic version available for free. The premium plugin starts at $19 per month.
Parse.ly is an analytics platform with easy to use interface that gives you clear audience insights. It is helpful for both beginner and advanced users alike.
Parse.ly offers 3 products: content dashboard, API, and data pipeline which can be purchased individually or as a bundle.
With its streamlined content dashboard, Parse.ly gives you a clear picture of your website visitors in real time. You can easily explore historical trends and make data-driven decisions to boost your revenue.
With its content-powered APIs, you can create great user experiences based on your audience analytics. Using their powerful recommendation engine, you can double your pageviews and increase time spent on site.
Their data pipeline lets you unlock 100% of your data in an easy-to-query and transport data format.
- 30 unique attention metrics
- 13 months of historical data
- Subscriber tracking and segmentation
- Product tracking and conversions report
- Personalized insights
They offer custom quotes for their products based on your website’s needs.
Mixpanel tells you how users engage with your products, whether through your website or on mobile apps. It tells you who your users are and measures the actions people take on your products and help you make data-driven decisions quickly and easily.
The downside of MixPanel is that it’s not as easy to set up when compared to MonsterInsights or Jetpack Stats.
- Unlimited data history
- Build custom funnels to analyze conversions
- Retention and impact report
- Core reports and flows
Free for up to 100K monthly tracked users. The premium growth plan starts at $25 per month.
Adobe Analytics is an advanced analytics tool for enterprise-level websites by Adobe Systems. It lets you understand your customers and how they interact with your brand through visualizations, cross-channel marketing capabilities, and advanced analytics.
It also lets you determine your most valuable customer segments and empower you to better serve your customers through customer intelligence.
Moreover, it enables you to measure user interaction on your mobile apps to deliver better digital experiences across all devices.
- Real-time insights
- AI and maching learning technology
- Predictive analytics
- Customer insights
- Supports AMP tracking (accelerated mobile pages)
Clicky Analytics is a popular Google Analytics alternative that over 1 million websites depend on for real-time stats. In fact, every single report in Clicky is up-to-the-minute real-time.
With Clicky, you can track detailed data such as individual visitors and their actions, average time on site, average actions, bounce rate, campaigns, and much more.
One of Clicky’s most interesting features is the ability to spy on users on your site in real-time on a map. So, instead of just reading reports, you can see what your site visitors are doing as they’re doing it.
- Up to the minute real-time data
- Heatmaps and visitor action data
- Bot and spam blocker
- Uptime monitoring
- Goal and campaign tracking
Clicky offers both free and paid plans. Starts at $9.99 per month.
Crazy Egg is a website analytics solution that allows you to see what’s working on your website and what’s not in order to make your website better. This analytics tool helps you understand how visitors are interacting with your site using a technology called heatmapping.
Crazy Egg offers visual reports and individual session recordings so that you can learn where your customers are coming from, where they’re navigating to on your site, and where they get stuck so you can make design changes for improvement.
Another standout feature is their A/B testing. With Crazy Egg A/B testing you can make sure you picked the right colors, content placement, copy, and images for increased conversions. Plus, if you need to make changes, you can do so easily with Crazy Egg’s editor.
- Visual heatmaps and scrollmaps
- Click-through reports
- User session recordings
- A/B testing tool
- Marketing integrations with popular tools
Crazy Egg offers a free trial and their pricing plans range from $24/month – $249/month.
Statcounter makes website analytics easy and is trusted by over 2 million websites. With the Statcounter plugin, you can connect your website to Statcounter’s cloud-based website stats counter service. The service provides you with basic website statistics such as page views, sessions, visitors, first-time visitors, and more.
Statcounter offers some other cool features such as the ability to add descriptive information about your visitors to help you track them better and visitor alerts that notify you when an individual visitor returns to your site.
But, this website analytics solution lacks some of the advanced features that other solutions on this list have such as affiliate link tracking, event tracking, and more.
- See key metrics of site performance
- Track paid traffic and detect click fraud
- View visitor activity feed
- Monitor return visitors
- Get visitor alerts via email or mobile app
You can use Statcounter for free if you have under 500 monthly page views. If your monthly page views are higher, you’ll need to upgrade to a paid plan starting from $9/month.
Woopra is a WordPress analytics solution for product, marketing, sales, and support teams to track the end-to-end customer journey.
This web analytics service and WordPress plugin focus on tracking users to the individual level by providing data for customer journeys, customer trends, retention, segmentation, and more. With Woopra, you can also take real-time action based on user behavior with built-in triggers.
Woopra lets you access basic features for free, but you’ll want to upgrade to a pro plan to get the data you need. The premium version is incredibly expensive compared to other plugins like MonsterInsights that gives you all the features you need at a fraction of the cost.
- Track and unify data across teams
- Analyze customer journey and trends
- Track user behavior with built-in triggers
- Sync existing user data
- Individual-level analysis
Woopra offers both free and paid plans, with their paid pro plan starting at $349/month.
Analytify is quite a popular WordPress plugin that lets you track your site’s analytics. It lets you present your Google Analytics stats in neat and useful graphs and reports.
You can integrate the plugin with Google Analytics through a simple process without the need for any coding skill.
This is a great plugin for freelancers and agencies who want to present clients with actionable data in a single view. You can see page-level stats including views, users, bounce rate, average time, and more.
One thing to note here is that users have experienced glitches while loading full analytics. This can disrupt your user experience and cause delays.
- Frontend and backend view
- Geographic data
- Social media statistics
- Enhanced eCommerce tracking
- Multilingual plugin available in 8 languages
Both free and paid. The Pro version starts at $59 per year.
Which is the Best Google Analytics Plugin for WordPress?
The answer to which is the best WordPress analytics plugin really depends on your needs.
When it comes to website tracking, every solution takes a different approach. Before you dive into choosing a product, it’s worth taking a moment to understand which analytics solution is the right fit for your needs.
Compared to other WordPress analytics plugins including WordPress.com Stats, MonsterInsights stays ahead of the curve in all aspects. It’s far more comprehensive and gives you beautiful reports within your WordPress dashboard, so you can get your most important stats at a glance.
Read our guide: How to Set Up Google Analytics 4 in WordPress
In a nutshell, MonsterInsights is the best solution for you if you want to:
- Get important analytics stats in your WordPress dashboard.
- Unveil more possibilities of Google Analytics, like eCommerce tracking, without complex setup procedures.
- Unlock advanced user tracking but have a limited budget.
On the flip side, if you want an analytics solution that enables you to track onsite events for your website and mobile apps automatically without any third-party plugins, Heap might be the right solution for you.
We hope this article helped you find the best WordPress plugins to track your website’s analytics and performance. And if you’re interested in improving your site’s performance exponentially, you’ll definitely want to see these resources:
- The Complete Beginner’s Guide to WordPress SEO
- How to Boost WordPress Performance & Speed (Expert Advice)
- Top 7 Competitor Analysis Tools to Stay Ahead of the Curve
These posts will give you tutorials and tools to improve your website and get to the top ranks of search engine results.