Are you looking for the best email capture tools and form builders for your WordPress site?
If you want a website that converts visitors into customers, you need online forms that capture email addresses and other important information from your audience. These forms collect user data and give you further insight into your site visitors.
That way, you can create relevant content and campaigns that are most likely to convert.
So, today, we’re going to share 8 of the best email capture tools and form builders for WordPress.
But before we dive into the list, let’s get clear on why you should be using an email capture tool in the first place.
Why Use an Email Capture Tool on Your WordPress Site?
There are many reasons why using email capture tools on your site is important for your business.
Here are a few of the top reasons:
1. Grow Your Email List
Adding an email capture tool to your website will help you collect the email addresses of your site visitors so you can connect with them later. Having their information is crucial for your marketing efforts so you can create campaigns, blog posts, email newsletters, and other content that appeal to their needs. It also helps your customers move through the sales funnel smoothly.
2. Improve User Experience (UX)
At some point, your visitors will want to reach out to you with questions, concerns, or feedback. But if they have no way of contacting you, they’ll likely leave your website and never return.
It’s important to give your site visitors an easy way to connect with you, so they feel like they can invest in your brand and keep the relationship going. It also improves the UX of your website, so users can navigate through it more easily.
3. Collect Valuable User Data
Contact forms collect all sorts of data from those who submit their information. You can use this data to better understand your audience, their pain points, issues, needs, interests, and more. This information also helps you create targeted, relevant campaigns that speak specifically to your customers and increase your conversion rate.
Now that we know the benefits of having online forms on your website, let’s look at the top choices for WordPress email capture tools currently on the market.
WPForms is the best online form plugin for WordPress. Trusted by more than 4,000,000 bloggers, marketers, and website owners, there are plenty of reasons why so many people use WPForms for their business needs.
With WPForms, you can create all kinds of email capture forms for your website, payment forms, surveys, registration, newsletters, and more. It comes with a drag-and-drop builder that makes it easy to create custom forms the way you want them without needing to know a single line of code.
WPForms also comes with pre-built form templates, so it’s easy to create forms quickly and easily. It’s 100% responsive and looks great no matter what device your site visitors use.
This plugin provides spam protection and other powerful features including smart conditional logic, instant notifications, multiple payment gateways, spam protection, and so much more. It also integrates with popular software like AWeber, Mailchimp, GetResponse, Salesforce, and more.
With OptinMonster, you can create optimized and targeted email capture forms that convert your visitors into customers. Choose from lightbox popups, floating bars, side widgets, fullscreen overlays, slide-ins, and more to appeal to your audience the way you want.
Choose from 50+ beautiful pre-made templates and customize them to match your branding, including color schemes, fonts, images, and text.
Take advantage of OptinMonster’s exit-intent technology which helps you target users before they leave your site to improve engagement. The plugin’s page-level targeting feature also helps you grab users’ attention by using segmentation rules.
Create your popups to show users an incentive to hand over their information, such as offering discounts, free shipping, digital downloads, and more.
SeedProd is the ultimate landing page builder for WordPress. It helps you create optimized landing pages to collect data from your site visitors and boost conversions.
To build excitement around your campaign and grow your email list, you need landing pages that promote your products effectively. SeedProd gives you all the tools you need to do just that.
SeedProd comes with a drag-and-drop builder that makes it easy for beginners and experts alike to create fully optimized, responsive landing pages. It provides you with a variety of landing page styles, such as optin, sales, coming soon pages, webinars, maintenance mode, thank you pages, and more.
With SeedProd, you don’t have to wait until your site or product launches to start collecting email addresses. The coming soon page feature allows users to visit your website until it’s ready for public viewing so you don’t miss out on collecting information.
SeedProd also comes with email marketing integrations like Mailchimp, ConvertKit, ActiveCampaign, Constant Contact, and more.
Formidable Forms is an advanced form builder for WordPress that turns your forms into data-driven applications.
This plugin is 100% responsive and looks great on any device. It comes with a drag-and-drop builder that makes creating complex forms an easy process. You can turn entries into listings, directories, calendars, and other powerful front-end content.
Without any coding experience, you can build and customize your forms to your liking. This includes changing fonts, colors, layouts, and matching your form to your WordPress theme. You can also choose from the plugin’s pre-made form templates to create any form you want, including calculators, WooCommerce forms, and more.
Formidable Forms comes with awesome features like smart conditional logic, data import and export, polls and surveys, multi-page forms, spam protection, and more. It integrates with top platforms and email marketing services including Constant Contact, Zapier, Mailchimp, Campaign Monitor, Salesforce, ActiveCampaign, and more.
TrustPulse might be a social proof plugin, but it’s also an excellent tool to capture email addresses and increase the number of signups.
TrustPulse displays popup notifications on your website to show real-time activity taking place by your customers. When visitors see this, it encourages them to take the same action so they don’t feel left out. Adding action-specific notifications to your website can increase conversions and user engagement.
For example, you can create a popup notification that displays how many users signed up for your newsletter. This influences new visitors to see what the newsletter is all about and will lead to more signups.
TrustPulse is easy to set up and beginner-friendly, so you don’t need to know how to code. Its flexible design options let you customize your popup’s text, colors, images, and more to match the look and feel of your website.
This plugin also comes with real-time tracking and analytics so you can monitor your campaigns and improve them along the way. Its smart targeting feature ensures that your notifications show up at the most effective time for the best results.
Ninja Forms lets you create beautiful, user-friendly forms for your site in minutes with no coding knowledge required. It’s super easy to set up and install, so you can begin collecting user feedback in no time.
With Ninja Forms, there are many ways visitors can interact with your forms. You can let them upload files, send or export submissions as PDFs or Excel files, and send emails from any form.
You can also accept secure payments through forms with PayPal or credit cards.
Ninja Forms integrates with MailChimp, Constant Contact, Campaign Monitor, Salesforce, Zoho, Insightly, and other top platforms. It’s mobile responsive and its forms adapt to your existing WordPress theme to ensure they blend together beautifully.
Gravity Forms is another solid option for an email capture plugin. These online forms are powerful and easy for your visitors to use.
Gravity Forms comes with an intuitive visual form editor that makes it easy to select fields, configure options, and embed forms anywhere on your WordPress site. Choose from 30+ ready-to-use form fields that make the form-building process quick and painless.
Its Conditional Logic feature allows you to show or hide fields, pages, sections, or submit buttons based on your users’ answers. This helps you control what information to ask so you receive relevant feedback and can continue tailoring your questions.
Gravity Forms doesn’t come with a free plan, so if that’s what you’re looking for, this may not be the solution for you.
Jetpack is a popular plugin suite created by the developers behind WordPress.com. It’s a simple and straightforward solution for those who want a basic form that works without any gimmicks.
Jetpack’s contact forms are fully secure, so neither you nor your visitors have to worry about their information being compromised. Its anti-spam feature automatically blocks spam from comments and forms so you can save time, collect more responses, and provide your visitors with a better experience.
The contact form module also lets you create and design forms on the classic and block editor. You can only add forms to certain areas of your website and doing so requires you to copy and paste the code into a text widget. This may be too much work for some users who prefer easier, automated processes.
Although it’s free, Jetpack comes with limited features and functionality. It would work best for those who want a simple, basic form solution for their site.
And there you have it! These are the best online form builder plugins you can use for your WordPress website.
We hope you enjoyed this article. If so, feel free to check out our list of resources on the top WordPress plugins.
This post breaks down the best plugins on the market so you can choose the right ones for your WordPress site.
Next, you can also check our guide on the best autoresponder plugins. This post will help you find the best plugin with the best automation features and targeted email campaign tools.