Do you want to add schema markup to WordPress?
Schema markup is a code that you can add to your website for search engines to understand your content more easily. This way, your website looks great in the relevant searches, and you get more traffic that converts into customers.
In this article, we’ll show you how to add schema markup to your WordPress website and increase your traffic.
Why Should You Add Schema Markup to WordPress?
Schema markup is popular among search engines to display useful and additional information in search results. It helps increase your click-through rate (CTR) and bring more traffic to your website.
By adding schema markup code to your site, you get rich snippets in Google searches. This helps users understand the context of your content.
Not only does your content look more presentable in the search engines, but rich snippets encourage users to click on your link. This boosts your search rankings, and you’ll start attracting the right people to your website.
Now that you know the benefits of schema and rich snippets, let’s look at how to add schema markup in WordPress.
Adding Schema Markup to Your WordPress Website
Adding the schema markup code manually can be difficult for beginners, and it’ll take a lot of time. It requires you to add code, and if anything goes wrong, you’ll need to start all over again.
We recommend using All in One SEO (AIOSEO), the best and most powerful WordPress SEO plugin on the market. It comes with useful tools that you can use to improve your website’s SEO and also add schema markup in just a few clicks without editing any code.
AIOSEO lets you add schema code to your content, posts, and pages. You can also enable a sitelinks search box to let users directly search your content from Google.
It’s easy to do, and we’ll walk you through each process one by one.
For more details, you should also check out our complete All in One SEO review.
Now let’s dive into the tutorial.
Step 1. Install and Configure All in One SEO Plugin
Upon activation, you should visit the All in One SEO » General Settings page in your WordPress admin area. There you need to add the license key to verify your account.
You can find the license key in your AIOSEO account.
Click on the Connect button and you’ll see a success message.
Next, you need to go to the All in One SEO » Search Appearance » Global Settings page.
On this page, you should look for the Knowledge Graph option. You need to choose whether your website represents a person or an organization.
For the sake of this article, we’ll select Organization. Once you select it, you’ll see a few fields, including name, phone number, contact type, and logo.
Fill in these details and click on the Save Changes button to store your settings.
Step 2. Adding Schema Markup to Your Content
AIOSEO is highly flexible to add schema markup to your content in just a few minutes. Visit the All in One SEO » Search Appearance page and click on the Content Types tab from the top navigation menu.
There you need to look for the Posts section and click on the Schema Markup tab. Start by selecting Article as your schema type, and then you can select an Article Type from the given options.
By default, it’s set for Blog Post. But you can choose either Article or News Article as an article type based on your content preference.
Now you should scroll down and repeat the same process for Pages and Products options.
Click on the Save Changes button before you move to the next step.
Step 3. Adding Schema Markup to Your Post and Pages
AIOSEO helps improve your content with general SEO settings. It also lets you add schema to your individual posts and pages.
If you change options here, these settings will override the general content settings for the schema that you configured in the above step. However, you can also choose to stay with the default settings.
To add schema, you need to edit your post or page.
Now, scroll to the bottom section to look for AIOSEO Settings. From there, you need to click on the Schema tab.
In the Schema Type dropdown, you should select the Default (Set in Search Appearance) option. This way, your default settings won’t be interrupted.
You can choose the Article Type based on your content of the post or page.
Once you’re satisfied with the schema settings, update your post or page to make sure everything works.
Step 4. Enable Sitelinks Search Box in WordPress
Sitelinks search box makes your content look great in the search engines. Once enabled, your users will see a search box below your website link and they can search your website content directly from the search engine.
To enable this setting, you need to go back to the All in One SEO » Search Appearance page. From there, visit the Advanced tab.
Simple turn on the Enable Sitelinks Search Box option and it’ll automatically generate a search box for your website in Google.
Click on the Save Changes button to store your settings.
And that’s all! We hope this article has helped you learn how to add schema markup to your WordPress website without editing any code.
You may also want to check out our complete guide on best SEO tools to grow your website traffic.
This will provide the right tools that you need to increase your organic traffic. More traffic leads to more sales!