7+ Best Webinar Marketing Tools and Software [FREE Included]

Best Webinar Marketing Tools and Software

Looking for the best webinar marketing tools?

A webinar is similar to a seminar or conference that you do on the internet to engage and build trust among users. It helps increase conversions and sales.

However, it will only help if you have the proper marketing tools and software to promote your webinars. This can be tricky because not every marketing tool is efficient, and you should look for software to take your webinar content to the next level.

In this article, we’ll share some of the best webinar marketing tools and software to promote your webinars.

Why You Need Webinar Marketing Tools?

Unlike a conference or seminar, a webinar doesn’t require a physical space. You can set it up online with a select audience and engage with them to present your topic.

To get the most relevant audience, you need to promote your webinar using the right marketing tools and software. The larger the audience you can convince to join your webinar, the more you can promote your business.

There are hundreds of marketing tools and software on the internet. And, you may wonder which tool is ideal for your webinar promotion.

Let’s take a look at some of the best webinar marketing tools and software that you can use.

The Best Webinar Marketing Tools

1. GoToWebinar


GoToWebinar is the leader in webinar software. It comes with custom webinar invitations, a registration page, and automated email reminders. To improve engagement, it lets you engage your audience with slide-in questions and live results.

It also lets you create and schedule pre-recorded webinars. This helps you run automated webinars with ease.

GoToWebinar lets you use the service for free for 7 days. The pricing starts at $89/month per organizer.

2. Zoom

Zoom videos

Zoom is an excellent webinar tool that lets you conduct online meetings and video conferences. Conducting a webinar is easy with Zoom. Zoom makes it easy for you to generate invitation links to run webinars.

You can conduct your meetings for up to 40 minutes with the free plan of Zoom. But if you want to hold your meeting for longer than that, you need to upgrade your plan.

3. SeedProd

SeedProd webinar landing page builder

SeedProd is the best landing page builder tool for promoting webinars. It comes with ready-made templates for sales pages, coming soon pages, opt-in pages, maintenance pages, webinar pages, and more.

With their webinar page templates, you can create a landing page and start getting user signups in just a few clicks.

SeedProd also lets you add a countdown timer to the landing page to build curiosity among users.

It integrates with popular tools and plugins to add more features to your webinar’s landing page. You can easily add a contact form, run a giveaway, or display user ratings from previous webinars.

SeedProd is super flexible to add images, videos, call-to-actions, and more elements to your landing pages. All their templates are fully responsive and fit perfectly on different screen sizes and devices.

Price: The basic plan starts at $39 per month.

4. OptinMonster

OptinMonster Lead Optimization Software

OptinMonster is the best lead generation and conversion optimization software on the market. It lets you grow your email list, so you can connect with more potential customers and share your webinars.

It comes with a powerful Exit-Intent® technology that you can use to convert abandoning site visitors into subscribers and customers. You can also set up multiple campaigns to promote your webinar and grab leads from your website.

Among other features, OptinMonster offers A/B testing to find out which content is converting more users into customers. It shows complete analytics and insights to keep you updated about the performance of your marketing campaigns.

You can set up beautiful lead capture forms with pre-made templates to get new user signups on your webinar. It also lets you create popups, floating bars, fullscreen mats, slide-ins, and so on.

You should also check out this case study on how ChinaImportal increased 18% webinar registrations using OptinMonster.

Price: The starting price for OptinMonster is $9 per month.

5. Sugar Calendar

sugar calendar homepage

Sugar Calendar is the best event calendar plugin for WordPress. If you hold webinars regularly, you can use Sugar Calendar to display upcoming events on your website to create buzz and increase registrations. You can even sell tickets to your online events.

Sugar Calendar is super easy to set up and completely customizable. Use custom date formatting, add time zones, set up recurring events, assign event categories, and much more. It’s also fully localized and translation-ready.

And displaying calendars on the front-end of your site is effortless with the multiple event calendar widgets.

Price: Sugar Calendar starts at $49 per year.

6. MonsterInsights

MonsterInsights Google Analytics Plugin

MonsterInsights is the best WordPress analytics plugin. With all the marketing that you do, you need this tool the most. It adds Google Analytics to your website’s dashboard, so you can keep an eye on the performance of your landing pages.

With real-time stats, you can quickly update your webinar content to get more user interaction. The setup is simple, and it takes just a few clicks to start tracking your campaigns and pages.

MonsterInsights integrates with multiple WordPress plugins to get complete insights for your promotions on a single dashboard. This way, you’ll know which tool and software are performing well, and you can invest your time and money in the right software to increase your webinar signups.

Price: The starting price is $99.50 per year.

7. Constant Contact

Constant Contact Website Builder

Constant Contact is a well-known email marketing service that you can use to promote your webinars. It comes with drag and drop email builder to design fully customized emails with images, videos, links, rich-media, and more.

With automated emails, you can stay connected with your users all the time. It sends personalized emails to users based on their activity at your website, so you can focus on the production of your webinars.

You can manage email lists with powerful list building tools. It keeps track of the non-openers, and it resends emails to ensure a higher conversion rate.

It also offers social media marketing features (including Facebook and Instagram ads) to get more people to sign up and join your webinars.

Price: The first month is free. And, the basic plan starts at $20 per month.


IFTTT - Automation Tool

IFTTT is a modern webinar marketing tool to connect hundreds of apps and automate your promotions. You can create thousands of possible combinations to let the apps work for you behind the scenes.

It lets you set up custom triggers and actions using your favorite apps. The apps trigger based on user activity and your preferences.

Price: The standard plan is free. And, the paid plan starts at $1.99 per month.

We hope this article has helped you find the best webinar marketing tools and software.

You may also want to check out our guide on how to build a sales page in WordPress to promote your paid webinars.

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