Do you want to create a Likert scale questionnaire to learn more about your audience?
Likert scales are commonly used in surveys to take a quick poll of your users. It has more than just the standard ‘Yes’ or ‘No’ choices and gives users more space to express their opinion.
A Likert rating scale helps measure user experiences (UX) with this more detailed approach.
In this article, we’ll show you how to create a Likert scale questionnaire in WordPress without editing any code.
But first, let’s make sure we’re clear on what a Likert scale is.
What Is a Likert Scale?
The Likert scale was designed by Rensis Likert, a Social Psychologist in the early 20th century. It has a scaled format of answer choices that you can use to collect users’ opinions.
The scale ranges from 5 to 7 points, including:
- Strongly disagree
- Slightly disagree
- Neither disagree nor agree
- Slightly agree
- Strongly agree
These answer choices will vary based on the context of your questions.
You can select a format of either 5 or 7 points, and it’ll follow throughout your Likert scale questionnaire. The scale should always have an odd number. This way, each question will offer a middle (neutral) choice not to force users to fall for one or the other side.
Now that we know what a Likert scale is, let’s learn how to add one to your WordPress site.
Create a Likert Scale Questionnaire in WordPress
There are several WordPress survey plugins that offer a Likert scale template. For this article, we’ll use WPForms, the most beginner-friendly WordPress contact form plugin.
It also provides a Likert scale template that you can use with all the other features t0 create a questionnaire without writing any code.
Let’s get started with the step by step process to create a Likert scale questionnaire using WPForms.
Step 1: Install and Activate WPForms Plugin and Addons
Upon activation, you need to go to the WPForms » Settings page in the WordPress admin area to verify your license key.
To create a Likert scale survey questionnaire, you need the WPForms Pro plan or above. You can find the license key on your WPForms account.
After successful verification, you need to visit the WPForms » Addons page to install the Surveys and Polls addon.
Next, you also need to install and activate the Form Templates Pack addon.
Once both addons are activated, you’re ready to create a Likert scale questionnaire in your online survey form.
Step 2: Add a New WordPress Form With Survey Template
To add an online survey form, you need to visit the WPForms » Add New page in the WordPress admin area.
Start by adding a name to your new form. Let’s call it Survey Form, which you can change later as you like.
Next, you need to scroll down to the Advanced Templates. WPForms offers hundreds of ready-made form templates to set up any WordPress form in just a few clicks.
In the search box, enter ‘survey form’, and it’ll display the WPForms survey form template.
Click on this form template, and it’ll take a few moments to load the ready-made survey form with dummy questions.
Step 3: Add Likert Scale Questions to Your Survey Form
Now, you can customize the survey form to add a Likert scale. It shows the fields and field options on the left side and the preview of your survey form on the right side of the screen.
On the left side, you should look for the Fancy Fields section. From there, you need to drag and drop the Likert Scale field to the right side of your template.
To edit the Likert Scale, you should click on it, and it’ll show the settings on the left side of the screen.
These settings include the label or title of the questionnaire, rows where you can add your questions, and columns for the rating scale.
First, you should go ahead and enter your title for the questionnaire in the Label field. Then, under the Rows section, you need to add your question statements.
You can add as many statements as you need by clicking on the plus (+) icon.
We’ll leave the Columns section to the default rating scale choices. However, you can also extend it by clicking on the plus (+) icon. Make sure that the total count of answer choices remains an odd number.
Step 4: Change Likert Scale Template Settings
You can scroll down to the Advanced Options section to customize the Likert scale template.
It lets you enable survey reporting to track users’ input on the questions, change the Likert scale style (modern or classic), select the field size (small, medium, large), and manage custom layouts.
You should customize other questions on your online survey form to prepare it for your users. For more details, check out our complete article on how to create an online survey form in WordPress.
This guide will help you design your online survey with fields and options.
Once you’re done with the setup, click on the Save button at the top right corner of your screen to store these settings.
Step 5. Display Your Likert Scale Questionnaire in WordPress
Now that your survey form is ready, you should go ahead and display it on your WordPress website. Click on the Embed button from the top right corner.
It’ll open a popup where you need to select an existing page or create a new page to publish the survey form.
Let’s create a new page.
On the next popup screen, you need to add a name for your new page. And click on the Let’s Go! button.
It’ll open the page editor with the survey form and Likert scale that you added. Once you’re ready, click on the Publish button.
Now you can visit your website to see the Likert scale questionnaire in action.
And that’s all for now! We hope this article helped you learn how to create a Likert scale questionnaire in WordPress.
You may also want to check out our guide on the best WordPress survey plugins to collect user feedback and suggestions online on your website.
That article will have everything you need to get more survey respondents for your Likert scale questionnaires.