5 Best WordPress URL Shorteners in 2024 [PAID + FREE]

Best WordPress URL Shortener Plugins

Are you looking for the best WordPress URL shorteners?

URL Shorteners makes your long ugly links look presentable and easy to share with your users. You can also use WordPress URL shorteners to easily customize your affiliate links and remove unnecessary characters and numbers from them.

In this article, we’ll share some of the best WordPress URL shorteners that you can use.

But first, let’s get clear on what a URL shortener is and why they’re a valuable tool.

What Is a URL Shortener?

A URL shortener is a tool that you can use to customize your long URLs and convert them into small, shareable links. It’s a modern technique used by bloggers and social media networks to create easy-to-remember URLs.

When someone clicks on the custom short link made by a URL shortener, it always redirects to the correct page. Shortened URLs follow the regular 301 redirects that don’t effect your SEO rankings at all.

With URL shorteners, you can make simple URLs for your complex links. These custom URLs are easy to share in your emails, text messages, social networks, and so on.

Most URL shortening services also offer tracking options. This way, you can manage links and keep a track of your marketing campaigns more easily.

Let’s take a look at some of the popular WordPress URL shorteners for your links.

Best WordPress URL Shorteners

Below, you’ll find some of the paid and free URL shorteners that you can use to shorten your WordPress permalinks. Each URL shortener has its unique features and options, so you’ll have the choice to select the best WordPress URL shortener for you.

1. Pretty Links

Pretty Links

Pretty Links is a popular WordPress URL shortener and affiliate cloaking plugin. It lets you create shareable affiliate links for emails, podcasts, YouTube, and so on.

With Pretty Links, you can customize your giant ugly URLs and make them short and simple. It works out of the box, turning your website into a URL shortener and makes all your links presentable.

You can also use this plugin to add affiliate links to your WordPress website, and then it’ll automatically place them into your content. These links are fully trackable and easy to manage.

See our full review: Pretty Links Review – Manage Affiliate Links with Ease

Price: The beginner plan costs $99.50 per year for a single site license. If you have more than one website, then it also offers other premium plans with more features and priority support.

2. ThirstyAffiliates


ThirstyAffiliates is an excellent URL shortener, link cloaking and affiliate marketing plugin for WordPress. It lets you create custom beautiful affiliate links and add them to your blog posts easily.

With amazing reports, you can take a look at the performance of your links. It has seamless integration with Google Analytics and also shows clicks in your analytics reports.

Other top-notch features include a frontend link fixer that makes sure your links are up-to-date. It also checks for 404 errors automatically and fixes the links.

See our full review: ThirstyAffiliates Review [Tested]: Should You Purchase It?

Price: The starting plan for a single site license costs $79.50 per year.

3. URL Shortener

URL Shortener

URL Shortener is a free WordPress plugin to create short links. It’s lightweight and fast, which means it won’t slow down your site. You can use this plugin to create custom memorable short links for social sharing, emails, and more.

The plugin lets you manage and organize all your custom URLs from a single dashboard. It also keeps a track of total clicks on your short links, so you’ll know your popular URLs (which is helpful for affiliate links too).

Price: Free

4. Bitly


Bitly is a powerful URL shortener tool on the market. It lets you create short and manageable links with a single click. It provides complete link management and detailed insights for every click, too.

With hundreds of integrations, Bitly offers endless possibilities to create custom short links to share in text messages, emails, or anywhere you need. Each link is fully encrypted making it 100% secure.

Price: There’s a starter plan at $8 per month and can only be billed annually. The basic plan costs $35 per month (or $29 when billed annually).

5. URL Shortify

URL Shortify

URL Shortify is a free WordPress URL shortener plugin. Unlike other URL shortening services, it uses your domain name to shorten links.

You can beautify your long and ugly URLs, and share them in your advertisements, blogs, emails, and publications. It lets you track statistics to monitor the total number of clicks with a click counter within your WordPress admin dashboard.

Price: Free

And that’s it! We hope this article has helped you find the best WordPress URL shortener plugins.

Our top recommendations are Pretty Links and Thirsty Affiliates. Both plugins are really powerful and easy to use. See our comparison here to find out which one best suits you: ThirstyAffiliates vs. Pretty Links – Which One is Better? (Comparison).

You may also want to check out our guide on the 10 Best SEO Tools to Grow Your Website Traffic, FAST! and maximize your affiliate revenue.

That post will have everything you need to start getting higher rankings for your content.

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