Optimizer Review

Optimizer is a popular free WordPress theme with a unique customization menu. It’s a nice multipurpose theme with a widget area to customize your homepage content, plus a few custom widgets included. Check out our Optimizer review for more details.

Optimizer WordPress Theme Review

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About Optimizer

Optimizer is among the more popular free themes in the WordPress.org directory with over 20,000 active installs. It’s designed as a multi-purpose theme that can be used for blogs, businesses, eCommerce, or any kind of website.

Optimizer is the creation of India-based developers Amplebyte Studio.

Features of Optimizer

Optimizer has a lot of customization options available in their unique menu. Here are the key features of this free theme:

Customization Panel

Under the Appearance » Customize menu, you can find all the options to customize the look of your site.

The Optimizer theme changes the standard WordPress customizer menu to look totally different. Confusingly, the menu is duplicated – it’s displayed in light grey on the left, but when you hover over the dark grey icons, the same menu slides out.

Optimizer Review - same menu

If you click on Basic, you can set the style options such as site colors and fonts.


Optimizer Review - colors

By default, the header displays white text on a very light grey background, so you’ll need to change that to make it legible. You can do that by clicking on Header » Site Title & Logo.

Optimizer Review - colors

Homepage Image

Navigate to Appearance » Customize » Front Page » Slider and you can change the image for your homepage.

Optimizer Review - "slider"

It’s not actually a slider — that feature is only available in the Pro version.

With the free Optimizer theme, you can only have one static image. The image, text, and buttons can be customized.

Footer Options

Under Appearance » Customize » Footer » Footer Style and Copyright Area, you can change the colors and footer credit text.

Optimizer Review - footer options

Post and Page Options

In the Appearance » Customize » Post & Page menu, you can choose all your options for displaying your posts and pages.

Click on Post & Page Style, and you can set the colors for the titles, links, and sidebar widgets.

Optimizer Review - post and page style

For posts, you can choose to enable or disable the post meta information, next and previous post links, and comments.

Pages can have a page header background image, and you can choose between two different layout for your category and archive pages.

Optimizer Review - category archive layouts

Some settings listed here, such as the Contact Page Settings and Social Share Buttons, aren’t actually available — you must purchase the pro version to access them.

Social Media Icons

If you navigate to Appearance » Customize » Miscellaneous » Social Links, you can add up to five social media links to appear in the footer or header.

A nice feature is the automatic detection of the social media platform — the theme detects the site from the URL and automatically uses the right icon.

Optimizer Review - social links

3 Widget Areas and 4 Custom Widgets

Optimizer comes with three widget areas:

  • Right Sidebar: displays on the right side of all posts and pages
  • Frontpage Widgets: add up to 4 widgets to the frontpage
  • Footer Widgets: displays at the bottom of every page, with 5 columns

If no widgets are placed in the Frontpage Widgets area, it will display a list of your recent blog posts instead.

Optimizer Review - widget areas

The Optimizer theme also comes with four custom widgets, meant for use in the Frontpage widget area.

The About widget displays stylized text with pre-header, header, and content area. You can choose from several divider styles and customize the colors.

Optimizer Review - about widget

The Advanced Text widget is a text editor with extra options.

Optimizer Review - text widget

The Blocks widget allows you to display up to 6 blocks of text (in 3 columns). It’s ideal for highlighting features or services.

Optimizer Review - blocks

The Posts widget displays tiled thumbnails of your latest posts.

Optimizer Review - posts widget

Get More Features With Optimizer Pro

Optimizer Pro has many more features than the free version, including:

  • use unlimited widgets in the Frontpage area
  • 4 more custom widgets to use on the Frontpage
  • slider and video options for homepage
  • create custom headers for every page
  • add custom fonts
  • use shortcodes for sliders and carousels, video, and more
  • add a portfolio
  • add social sharing buttons to posts
  • …and more

Documentation and Support

Optimizer is well-documented, with tutorials ranging from basics to advanced.

All the articles are clearly marked if they pertain only to Pro features.

Optimizer Review - documentation

For the free version, you can post in the support forums at WordPress.org. The developers provide support for the free theme on Fridays and Saturdays. Most threads are resolved quickly.

If you buy the Pro version, you get access to 24/7 support via private forums on their website.

Our Score

Optimizer is a nice looking theme with a good amount of options for a free theme.

The way the theme completely redesigns the Customize WordPress menu makes it more difficult to use. Because it overwrites the default WordPress design most users are used to, it can take time to learn how to use the new interface, which isn’t as user-friendly.

We give Optimizer 3 out of 5 stars. Here is the breakdown of our review scores:

Pricing Rating 4Rating 4Rating 4Rating 4Rating 4

Features Rating 3Rating 3Rating 3Rating 3Rating 3

Ease of Use Rating 3Rating 3Rating 3Rating 3Rating 3

Documentation Rating 5Rating 5Rating 5Rating 5Rating 5

Support Rating 4Rating 4Rating 4Rating 4Rating 4


About the editorial team

Editorial Team at IsItWp is a team of WordPress experts led by Syed Balkhi.