Yoast, que vous connaissez peut-être de la communauté SEO ou des divers plugins WordPress qu’il a développés, a maintenant créé un plugin WordPress SEO.
J’ai récemment eu l’occasion de l’essayer. Vous pouvez le suivre dans mon screencast vidéo ci-dessous, ainsi que dans mes réflexions plus loin dans l’article.
Une véritable solution “tout-en-un” ?
Actuellement, sur Theme Lab, j’utilise plusieurs plugins SEO différents, dont All-In-One SEO Pack, XML Sitemaps, RSS Footers (également par Yoast). J’ai également utilisé des plugins comme Yoast Breadcrumbs sur d’autres sites.
Le plugin WordPress SEO de Yoast combine toutes ces fonctionnalités en un seul plugin, ce qui en fait une solution beaucoup plus complète que les autres plugins SEO disponibles sur le marché aujourd’hui.
Il dispose même de fonctionnalités telles que le nettoyage de la partie <head> d’un document (que j’ai abordé dans la vidéo). J’ai expliqué comment supprimer ce code manuellement dans un tutoriel précédent : Supprimer le code inutile de wp_head
Mieux encore, vous pouvez importer et exporter tous vos paramètres qui peuvent être transférés vers d’autres sites facilement. Avec des plugins comme SEO Data Transporter de StudioPress, vous pouvez importer les paramètres SEO de pratiquement tous les plugins SEO ou thèmes populaires pour les rendre compatibles avec le SEO WordPress de Yoast.
Conclusion
Je recommande WordPress SEO de Yoast comme un plugin indispensable. Pour les développements de sites plus récents, j’ai essayé d’arrêter d’utiliser autant de plugins, ce qui inclut la suppression de plugins comme All-In-One SEO Pack en faveur du stockage des balises méta et des titres personnalisés codés en dur dans des champs personnalisés.
Avec toutes les fonctionnalités utiles du plugin WordPress SEO couvrant de nombreux aspects du référencement, vous ne pouvez vraiment pas vous permettre de ne pas l’utiliser. Je prévois de passer au plugin WordPress SEO sur Theme Lab à l’avenir.
Que pensez-vous du plugin WordPress SEO de Yoast ? Si vous utilisez actuellement un autre plugin SEO ou un autre framework de thème, envisageriez-vous d’en changer ?
I’m using WordPress SEO on one of my blog and ALL in one SEO in the other. I do not know if I missed something but the other blog (the one with all in one seo) performed better. Maybe I just need to optimized further my blog with WP SEO to fully utilize it capabilities.
Keep in mind these plugins really only handle on-site SEO, there’s a lot more to SEO than just what these plugins can do for you.
Thanks for the video overview – very helpful.
I had been using All in One SEO for the last 6 months, but found it a bit confusing and had a few conflict issues with other plugins. I had been wanting to try out Yoast and your video helped me make the move.
Certainly the transfer of data from All in On SEO was simple and the whole design of the Yoast plugin is very clean and easy to use.
The breadcrumb feature appears to link in well with the Genesis Child theme I am using, but I am a bit like @Dave in finding some of the SEO concepts quite difficult. Yoast is by far the best SEO plugin at ‘explaining’ some of the nuances surrounding META and nofollow descriptions. These are things I have always struggled with.
Overall very pleased so far, and look forward to your review when you make the move on ThemeLab
Mike
May I make a feature request? It’d be wonderful if this plugin had options for Facebook’s Open Graph tags. I haven’t found a plugin that is particularly elegant to handle just the basic tags in the head of the document. Existing plugins either seem to be customizing the Like button or creating an entire Facebook application to plug into WordPress.
I really believe that the Open/Social Graph is going to be the next generation of SEO, from just robots scraping text to real semantic meaning.
http://developers.facebook.com/docs/opengraph
I’m not that familiar with Open Graph but that seems like a good suggestion. You may want to bring that up directly with Yoast since I’m not sure how much he’s keeping track of the comments here.
I’ve been testing it since the first public beta, it’s quite good. Still has a little ways to go but I haven’t hesitated to implement it on a few smaller sites. Huge improvement over A-I-O on a number of fronts. Can’t wait to see what plugins for the plugin come out in the future (we need a better name for plugin plugins…inserts? adaptors? converters? Something!).
Are you talking about modules? I believe there are a few already for video SEO, news SEO, and local SEO (some of which are paid).
Thanks for this – I found out about the plugin over the weekend and was thinking of replacing All-In-One SEO, now I will!
I’ve been testing this plugin on some smaller sites. It really does function very well.
I do however wish it would come with more help files, as not everything is abundantly clear.
What are some of the things you don’t find clear?
I have a query…
Can I use 2 SEO plugins at a time on my blog? Meaning can I use ALL IN ONE SEO and Yoast SEO plugin together for my blog?
Does Google penalize if so?
No, plus it’s kinda pointless to have both of them activated since they do a lot of the same things. You should choose between one or the other.
I doubt Google would penalize you for using both of them at once, but again, there’s no point to combining them in the first place.
Then you said that you are using Yoast plugin on your blog? How is the result? Is it better than All In One SEO?
I actually haven’t switched it yet, but I wouldn’t expect any immediate SEO result if I did switch (probably hardly any at all).
If I did switch I would import all my custom titles and meta descriptions, plus I already use the RSS Footer plugin, so the onsite portion of the SEO would stay pretty much the same.
The first release was a bit shaky but now Yoast has really started to master this plugin. I find the benefits are great – espcially when it comes to merging a load of other plugins into one (XML sitemap, breadcrumbs etc).