Are you looking for the best SMS marketing tools?
SMS is the fastest way to directly communicate with your customers. For any business, SMS marketing can be a great source of increasing engagement and building brand awareness.
You can design SMS marketing campaigns to engage customers and relevant users. This helps increase your website traffic and boost sales.
With so many SMS marketing tools, it isn’t easy to pick the solution for your business. Each tool offers unique features to promote your brand.
That’s why, in this article, we’ll share some of the best SMS marketing tools to improve customer engagement.
Before we do, though, let’s get clear on why you should be seriously considering adding SMS to your marketing strategy.
How Effective Is SMS Marketing?
SMS marketing is the fastest way to send notifications and deals to customers. A study shows that 90% of SMS messages are read within the 3 minutes of delivery.
The average response rate for SMS marketing is 45%, which blows away all other marketing channels. With high response rates, you can engage more customers and attract new users to your business.
On top of that, if you’re using the right SMS marketing tool, you can track your promotional campaigns, A/B test SMS messages, and do more than a usual marketing message.
So what’re you waiting for? Let’s jump right into our list of SMS marketing tools so you can get started today.
Best SMS Marketing Tools
1. Sendinblue
Sendinblue is the all-in-one CRM software with email marketing, SMS marketing, live chat, and more. It lets you send targeted SMS messages to quickly connect with your contacts.
You get a dashboard where you can manage your SMS marketing campaigns. It provides key engagement metrics to find out which text message has the highest open rates. The dashboard also shows real-time deliverability reporting for SMS messages.
Sendinblue offers bulk SMS marketing campaigns for special events, SMS scheduling, personalized messages, transactional SMS, marketing automation, and more.
2. Drip
Drip is a popular CRM software and marketing automation tool for WooCommerce stores. It comes with built-in tools to promote your products to a larger audience in very little time.
It offers email marketing automation, SMS messages, and workflows to communicate with users. You can easily manage your contact lists and send personalized messages with text and images.
Drip lets you automate SMS messages with your workflows to not miss out on any customers. It also tracks each conversation so that any of your team members can start talking to a user from where they left the discussion.
3. OptinMonster
OptinMonster is the best lead generation and conversion optimization software. It helps monetize your website traffic, grow your contact list, and offers a powerful conversion optimization toolkit.
Unlike other solutions, OptinMonster is not an SMS tool, but it seamlessly integrates with popular solutions like Sendinblue. This lets you build powerful SMS popup campaigns so you can send personalized SMS messages to users and get higher conversions from your website.
With a drag and drop builder, it’s easier to add text, buttons, images, and other options to your SMS campaigns. You can track the performance of your campaigns in OptinMonster’s intuitive dashboard.
4. ActiveCampaign
ActiveCampaign is a powerful CRM and SMS marketing tool. It lets you create SMS marketing automation campaigns to reach out to customers on the go and get more engagement.
It’s compatible with third-party apps like Twilio, WhatsApp, and BulkSMS to enhance your SMS marketing experience. With high open rates, you can send SMS notifications, flash sales alerts, and reminders to your users anytime.
ActiveCampaign also allows you to add automated SMS campaigns to your workflows. Plus, it sends follow-up messages to make sure that the customers are an active part of your campaigns.
5. EZ Texting
EZ Texting is a premium SMS and MMS marketing tool. It lets you create alerts, notifications, and reminders for mass audiences. You can attach codes, links, and more to your messages to engage users.
It allows you to send transactional messages and build communication with your customers. You can create contests, giveaways, vouchers, and promo codes to generate leads.
EZ Texting also works with customer support to easily book appointments, schedule meetings, send confirmations, and easily manage on-the-go conversations. It’s flexible and developer-friendly to customize the app as you need.
We hope this article has helped you find the best SMS marketing tools to improve customer engagement.
You may also want to check out our complete guide on the best social media automation tools to instantly reduce your workload.
This will further help automate your business while focusing on the important things to outrank your competitors.
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